Anyone had any luck with list building?
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Hi,
Has anyone got any Tips / Advice on how to build an email subscriber list up?
Has anyone had any success in doing this?
What's the best way to start it? PPC? Forums? Competition?
Any advice would be greatly appreciated.
Thanks
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1. Create content that will make your users to beg for more ( Create Content For Real Users )
2. Give away information Note: I'm not a huge fan of discounting because of the bad pattern it starts with the customer
3. Use Capture Pages/ Landing Pages to boost the perceived value of getting on your list
4. Constantly ask people to subscribe
5. Run a competition
6. Run a Promotion
Answering you question above I would say that running competition's/giving stuff away won't necessarily help your conversions in your list for that you need to optimize the copy in the email you send out.
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Or you could put out something along the lines of, sign up and be entered for a chance to win a football package. You would be surprised how many sports fans would sign up, plus you would have a large amount of E-mails coming in. You have to be creative with it, follow the words of Rand, be a thought leader!
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Cheers for reply.
If I was to give something away or run a competition should I see a big increase in conversions?
Lets say I sell, football boots, I have an email that goes out once a week with the latest boots, t-shirts, footballs etc out in the market.
I want to now start building up my email list, what are a few of the things I could do to do this?
Cheers
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Do you have anything to give away in return? A great e-book for example? A discount on your services? Bands do it by offering a free MP3.
Promote the list everywhere - have a call-to-action signup on your website and any correspondence you send out (online or otherwise).
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