Keyword Difficulty on Local Searches
-
I have got a site targeted for a New Zealand audience. The site is about property in Australia. The SERP for the keyword "real estate australia" is dominated by .com.au domains which are obviously set for Australia.
Does google give .co.nz domains priority in the SERPs for New Zealand or are .com.au and .co.nz domains treated evenly for New Zealand based searches?
http://www.google.co.nz/search?q=real+estate+australia&pws=0&gl=NZ
Would a .co.nz domain have higher priority in this SERP?
-
Thanks Alan
-
Well no one really knows for sure, but having a .nz website gives you a better chance with nz users, but it is only one signal. It does not mean that you will beat all .au sites, but if all other things are equal you will get the nod.
-
Thanks Alan
yeah, they surely would have big big budgets and are clearly very authorative as they totally dominate any property search with australia in it. I would just like to know a little more on how the algo works in this case.
-
I would assume that for NZ users .nz would have a advantage, but real easte is very compeditive, and the .au domains will have all other things in their favour.
I am in Australia and i know that realestate.com.au and domain.com.au and teh like have very big budgets
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am based in the UK. I want to appeal to a UK and US market. One of my keywords is 'generalised' which gets way more traffic in my keyword phrase when spelt with a z and not an s. What do I do?
Hi folks. I am based in the UK. I am about to launch a new blog, and I want to appeal to the UK and US markets. One of my primary keywords is 'generalised', which gets way more traffic (as seen using Moz's keyword tool) in my keyword phrase when spelt with a z and not an s. What do I do? Any guidance would be great. I note this has been discussed before, but seemingly without a conclusion. I would really appreciate any help you can provide.
International SEO | | Nobody16165422281340 -
Local Strategies For International Business
A client of mine is in a field that Google (correctly) recognizes as international, and does get traffic and leads for this but they are bound by sales covenants to sell only in regional geographic territories in their country, Other than PPC is there a strategy I can use to increase regional traffic? As mentioned, Google does not recognize this business as local.
International SEO | | waynekolenchuk0 -
How important is .ca for Canadian searches?
We currently own a .com domain name, but the .ca is already taken. We're looking at setting up a Canadian ecommerce store, how important is it to have the store on a .ca domain as opposed to a .com? We can always set it up on the .com and attempt to optimize to Canada but in the long run are we shooting ourselves in the foot? Thanks!
International SEO | | absoauto0 -
Single keyword not ranking in US only
I recently took on a client who had a 6 month old site, and had not done any seo or link building. All links so far have been natural, I can't see anything dodgy that would cause a problem. It's fairly niche so just sorting out the page titles and a bit of on site stuff got them ranking on page 1 & 2 in the UK and US for most of their keywords. However their main keyword which is just the name of the product (lets say xxx and xxxs ) does not appear anywhere in the US search, despite ranking #10 in the UK and all related terms ('what is xxx', 'how to use xxx', 'benfits of xxx' etc) having similar rank on both. They didn't have any analytics installed before I took over so I can't see any historical changes in traffic from different keywords. Any ideas why one single keyword would not show up at all just on Google US when everything else is ok?
International SEO | | ricalebro0 -
Alternate tag. Anybody had success getting English websites only with localized currency served with alternate tag?
I have an English website with USD prices and US phone.
International SEO | | lcourse
Via currency dropdown visitors in Ireland can choose EUR as currency, visitors from Denmark Danish crown etc and via GEO IP I also serve local contact phone numbers. So I though it made sense to define this with the alternate tags, but now after several months google still does not pickup these pages in local searches. Did anybody have success with getting a website just with currency parameter ranked locally using the alternate tag? Does it help to have also static links (not only dropdown links) to currency versions on the page? Any other thing that could help to have google pick these up? Below my code sample:0 -
Using Javascript to alter ONE or TWO keywords in International Site
Hi, What is the best way to target a language that has slight variations in it without actually targetting specific countries? Scenario: Ecommerce site that sells mobile phones in Spanish, initially created to target Spanish from Spain. We call a mobile phone a "movil" Now we want to target LatinAmerican users, which also use Spanish with variations, the most notable being mobile phone called "celular". We don't want to create specific sites via new ccTLDs, nor subdomains, no directories for each new country, and we want to avoid having two sites - one for spain, one for latinamerica- given that the only major difference is we say MOVIL in spain and CELULAR in LatinAmerica. What is Googles take if we simply decide to modify THAT specific keyword in each page where it is mentioned? Either by: a) Server based. IP Detect. that is, render the page with either one or the other term b) Javascript based. i.e. Have BOTH terms on all pages but using Javascript show/hide according to user preferences. c) Display the keywords with different font sizes/emphasis, depending on the visitor. Any ideas?
International SEO | | doctorSIM0 -
De-Indexing URLs from a specific Locale
Is it possible to de-index a specific URL from showing up in a specific locale? For example, if I want to de-index http://www.example.com/category/product1 from http://www.google.co.uk but not http://www.google.com, is that possible?
International SEO | | craigsmith3330 -
Do non-english(localized) URLs help Local SEO and user experience?
Hi Everyone, This question is about URL best practice for multilingual websites. We have www.example.com in English and we are building the exact replica of English site in German www.example.de. On the Geman site, we are considering to translate some portions of the URLs for example last folder and file name as seen below: example.de/folder1-in-english/folder2-in-english/folder3-in-german/filename-in-german.html Is this a good idea? Will this help SEO and user experience both? or the mixed languagues in URL will confuse the users? Google guidelines say that this should be ok. Would love to get feedback from SEOMOZ community! Thanks, Supriya.
International SEO | | Amjath0