Choosing the right keywords
-
With the Pro tools at SEOMoz, how do you know if your going after the right keywords on your website and do any of the tools suggest keywords you should be going after?
-
I see what you are thinking but take it as an investment, if you calculate witch keywords convert you will be able to rank for them. SEO takes time and why put a lot of work into ranking for bad keywords?
And if the keywords dont convert you could look into that and change the page so that you do convert.SEO is just wasted time if you dont convert! Site structure, navigation and user experience should come first. Adwords is great for finding you and then position spesific pages to rank.
-
I don't even use Adwords anymore. The problem with Adwords was it costs abotu 80 cents to 1.10 per click. I am selling a book and the profit margin is only a few dollars. So unless 100% of the people who clicked on my ads purchased the book, it was seriously ripping into my ROI
-
In addition, look at what keywords are actually converting in your Google Adwords Campaigns. I didn't know what my keywords were until I saw what people were converting on Adwords.
-
It's not on SEOmoz, but I use Google's Keyword tool - https://adwords.google.com/select/KeywordToolExternal - and Google Insights to see which keywords get the most monthly searches. If your field isn't super competitive, go after the highest traffic keywords first. If there's a lot of competetion you may want to start with the more specialized, less competitive keywords first.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking keywords beyond #50 in the rankings?
Although Moz does a great job of tracking keyword rankings within the "top 50", a lot of the time with new sites and new content we are trying to track improvement in performance way out beyond that (just trying to get into the top 50). Although Moz tells me that a keyword has moved up or down outside the top 50, without knowing the actual position it's hard to reconcile that in terms of improvement. Is there a tool out there that will do what Moz does for the top 200?
Moz Pro | | Gavin.Atkinson0 -
Ranking keyword ecommerce product
Hi guys, I run an ecommerce store footdistrict.com. We sell sneakers. My question relates to the name of some of my products and how to rank for them. This concerns to the shoes from New Balance The name of this products follows this format: New Balance XXNumberXXX . But actually I have realized I am ranking for New Balance XXNumber XXX . Note the space between the number and the last 3 characters. All my titles, h1, keywords follow this format. Example: New Balance WL574 RUP vs New Balance WL574RUP My questions are: 1. How would you determine which keyword to rank for: New Balance XXNumberXXX or New Balance XXNumber XXX? I have thought of using analytics data to see the pattern of the users search or maybe the difficulty of the keyword? I am receiving a decent amount of traffic for New Balance XXNumber XXX but I wonder if it'd be higher ranking for New Balance XXNumberXXX 2. Does the algorithmn take into account this space? According to the On page Grader, I have an A for New Balance XXNumber XXX and a F for New Balance XXNumber XXX but I assume the engine doesn't work this way 3. What would you do? Thanks very much Kind regards
Moz Pro | | footd0 -
Getting my top keywords separated out in SEOmoz reports
I am using the standard functionality to produce weekly Moz reports. There does not seem to be a setting to show rankings of my most important keywords. It would be nice to have those high-level keywords on the first page. For example, I have 200 keywords in an account. I want the report to show on a page my 10 most important keywords. Is there a way to set up a Label to my keywords in order to product a report page just for those keywords?
Moz Pro | | clicktoshop0 -
Can I export data from Keyword Difficulty on several keywords?
I know that you can export data from the tool when only analyzing one keyword. But can you also export Keyword Difficulty Score when there are multiple keywords? For example, like this: http://pro.moz.com/tools/keyword-difficulty/results.html?utf8=%E2%9C%93&keywords=SEO%0D%0As%C3%B8gemaskineoptimering%0D%0A&engine_id=112&commit=Run+Report Looking forward to your answer! 🙂
Moz Pro | | JonathanL910 -
Why can't I get the search volume data from Google in the Keyword difficulty tool?
Hi, For some reason I can't get the traffic data from Google. when I'm doing a keyword research via the Difficult tool then i need to check the keywords volume in Google Adwords and copy the words into MOZ's keyword tool to check feasibility. mZGRSbC.png?1
Moz Pro | | Indiatravelz0 -
Can I calculate "Keyword Difficulty" metric using Mozscape API data?
We already have a web application that pulls certain metrics about websites using the Mozscape API, but we are wanting to extend the usefulness of this application to enable users of the app to pull "Keyword Difficulty" metrics in bulk, instead of one at a time (or 5 at a time). I wouldn't mind the 5 at a time limitation if we could just automate the API calls and let the tool pull data for 50 or so keywords without user-interaction. I know that it's a "formula", but I don't know what SEOMoz uses for it's formula. Has anyone figured out a way to calculate this, based on the Mozscape API data? Has anyone ever tried to reverse engineer this metric?
Moz Pro | | brchap0 -
"Rank Tracker Tool" is not agreeing with "Keyword Difficulty Tool"
I usually don't sweat a lot for ranks and such but last couple of days, our rankings have been moving drastically. 'Rank Tracker' shows 1st position for many keywords and the "keyword difficulty tool" shows 2nd and 3rd positions. Is is just me or this is a common thing?
Moz Pro | | Syed10 -
SEOMoz Campaigns: Bulk management / deletion of keywords?
For the SEOMoz campaign tool, how do you manage / delete / export keywords in bulk? We have several hundred keywords and need to delete some efficiently from a campaign. I see how you can delete words from one page of the list, but is there a way to combine the keywords with ranking or traffic data to stack-rank, and than delete the "least valuable"? Tough to manage in bulk
Moz Pro | | sftravel0