Article Marketing
-
Hey Guys,
I am currently doing article marketing for one of my terms on my dads site (I will not publicly post the url).
We have been working to rank for this term for several years and are on the second page near the top, we want to be in the top 5 for the term and we are willing to spend any ammount of money it takes to learn this thing!
We were introduced to article marketing not to long ago so we have hired content writers to write articles on our niche and then we are manually (I MYSELF) am going into article sites and listing the articles with a link back to our site with the anchored keyword txt (1 link per article).
We have been doing 10 articles per keyword (there is several keywords we want to rank for) so we are spreading it out slowly building these article links.
Is this the correct process or are we missing something?
These are real UNIQUE articles only being put on 1 article site never being posted anywhere else.
-
Hey Keri,
I tested article marketing a lot. Submitted over 200 HAND written articles (no dupes at all) to over 100 different directories.
The rankings did not go up or down so I have stopped article marketing because it all seems to be in vain at this point. I wish it wasnt because I was literally hand writing these articles of 500+ words myself with 1 outgoing link on them to my site with the correct anchor text.
Its really sad.
-
Hi Shannon,
I'm following up on old, unanswered questions. Can you give us an update about how you and your rankings are doing, and any insights you have into the article marketing you were doing? Do you have any follow-on questions, or is this question answered?
Thanks!
-
Oh really? Wow... Thats kind of a bummer. As to tapping out this niche the term we are after there are virtually no blogs created for it (we own about 10 of our own to kind of get the industry going).
-
I doubt that you have tapped out this avenue. focus on the customer - what else are they interested in? then find blogs for that.
for example; are they interested in ballroom dancing, thirties/forties/fifties themes, cold war, vietnam war, etc, etc. Interview some real customers and find out what they like - then target that niche.
The aim is to find those customers, wherever they are.
-
In my opinion you are wasting your time with article directories now. They all got hit big time recently, and google are very open about saying it's a waste of your time and money. Stick to using those articles in better ways - guest blogging, adding to your own blog/site, ebook creation, etc.
We saw Matt Cutts yesterday at SXSW and he was very plain about this. Even EzineArticles (the least spammy in my opinion) is almost pointless now.
-
No we have done all types of SEO including blog posts as you said but unfortunately we have already tapped out the top sources for our niche which is automotive restoration.
I doubt automobile insurance websites would really feature our content so the actual selection of closely related sites is about 50 good SITES not even blogs.
Ideas?
-
Your better off contacting related blogs and having them feature your quality content with anchor links back to you -You might need to pay a bit for this placement
Also is article marketing the only seo you do?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
Adding backlinks in old articles?
I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs. My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?
Link Building | | bloggingyourpassion0 -
Article distribution do's and dont's
I recently spent the day writing 2 400 word+ articles and have submitted them to x1 article directory. I want to know if it is ok to submit the same articles to more article directorys?
Link Building | | Deanknight0 -
What type of interlinks are best from articles I write?
Hi everyone, I run a job board (job website) - www.hawaiijobengine.com - and on the homepage I have 50 job categories ("Accounting / Finance" is one another is "Admin / Clerical" etc). I write your typical 400 word article length, giving career insight. Questions: should I 70% of the time try to use exact keywords in the article and link to those categories and other 30% of links should be to more specific search terms like "accountant in CITY NAME". The 50 categories already have decent rankings already and those are the once I am trying to push higher. Obviously, I also want weaker pages (more specific search terms) to rank higher too. I am writing genuine and original content, it is just a matter off whether I should adjust my keyword focus. On average how many different interlinks from a 400 page article is acceptable. Range of 1-3, with 2 on average sounding about right? Most of the times I have only 1 or 2 interlinks from each article, but once in a while I want to link 6-7 places within the article. I don't know if that is appropriate. thank you, Kristian
Link Building | | knielsen0 -
Are links in sponsored articles juicy?
Hi There I've been offered a sponsored article in a national newspaper that can contain up to 3 dofollow links. Something similar to this http://www.express.co.uk/posts/view/271282 The question is would this be seen by Google as a paid link (which it is really I guess) and thereby pass no link juice? It's pretty expensive so don't want to get it wrong. Any thoughts gratefully received!
Link Building | | mou0 -
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
I am seeking a high quality sites to submit articles for free in order to get links. Can you recommend me on those sites?
Link Building | | yoavm0 -
Article Marketing - still valid if done right?
Much of the work I do tends to be on a lot of small to medium sized company websites, the kind of businesses that do not have thousands of pounds to spend or the budgets to create reems of quality content. That said, neither do the competition so one approach that has worked well in the past has been article marketing. The approach would usually be to develop some relevant content for the site itself, even if that is just a range of service type landing pages or answers to relevant customer problems and then build links from the article marketing sites (primarily ezinearticles.com). An average approach would be to write articles that are relevant to the individual services, for instance, problems that can be solved by the service and then to link these articles back to the service pages with the desired keywords in the anchor text. Another approach has been to develop an article with the client that solves a common customer problem for their own site and then to write a few summarised versions of the article for the article marketing sites. Again, with the intention of gathering traffic, giving a basic answer and linking back to the main article with the main keywords we wish to rank this page for. For smaller sites serving a fairly tight geographic area this approach, combined with submission to some quality directories (local and niche) has been a strong combo historically. I know there is a lot of junk on the article marketing sites and there could be negative affects from posting loads of pointless articles but using them properly, to broaden the net, provide answers (albeit summarised) and generate links - is this still a valid approach post the Google Farmers update? It may be interesting to see how the article sites like ezine have to tighten up the editorial process now and if the content becomes better across the board, it may possibly strengthen this approach over time. Do any of you still use article marketing as part of your SEO campaigns? If so, what are your strategies and where do you use? Would love to hear your thoughts folks. Marcus
Link Building | | Marcus_Miller0 -
Linking articles to each other
I've been using white-hat article marketing to post original content about my niche to credible article directories (yes, I realize many of them were recently devalued). My question is: Is it a good or bad idea to have future articles link to older articles, as a way to increase the chances of having the older articles indexed, or increasing the amount of link juice they pass to my site (since they point to my site)? I get 2 links per article and was thinking of using 1 to point to a prior (related) article, and the other to point to my site.
Link Building | | scanlin0