Meta keywords
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I heard that Google doesn't use 'meta keywords' for ranking. Is that true and does it harm to use the meta tag? And how do the other big SEs use the tag?
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Here's what Bing has to say about the meta keywords tag (hint: it's just one of about a thousand signals they look at), and why Danny Sullivan from Search Engine Land feels only spammers should use it.
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Thanks, does this only regard Google or also the other SEs?
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It is absulutely true. In the old days it was enough just to stuff your keywords section with related keywords to rank high in google. So it is not a surprise that lot of peole has abused this functionality. First goole just gave less significance to keywords section but now it uses more obvious metrics in its algorythm. You could stuff your keywords with seo audit for example and your page could be about webpage development and you could gain some extra traffic but it is much harder to put seo audit is the title on the page in the url, in picture names and have a totally different content. So google stopped using Here is the official video from Matt Cutts: http://www.youtube.com/watch?v=jK7IPbnmvVU
As I know yahoo still uses this part to some extent.
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It is true Meta keywords are not a signal that Google really looks at in today's market, they are also something which are not worth wile as competitors can just copy your keywords.
Meta Title and Description are still advisable but.
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