Tips For Video Optimization
-
What are your top tips for optimizing video for search?
-
Great simple list of tips. Much appreciated, Lewis!
-
Thanks, Rishi!
-
These are the tips I have picked up from various blogs and books...
- Use keywords in the filename and URL
- Use keywords in the link text for the file.
- Write an interesting description of the video including keywords
- Enter metadata for the file e.g title, keywords, and a description.
- Include the word 'video' in the metadata as people searching for videos will use that word
- Provide a transcript
- If hosting on a 3rd party site (e.g Youtube) provide links back to your site
- If hosting on a 3rd party site be aware of any limits on display lenghth of the title
- Allow users to rate your video
- Use a video sitemap to help search engines find your videos.
- Submit the video sitemap to Google using the Webmaster Tools
For info on video sitemaps you can go to http://www.google.com/support/webmasters/bin/answer.py?answer=80472
Hope this helps...
-
The best guide out there IMHO is by Yoast http://yoast.com/video-seo/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still true that when your video is shown in a Google Video Carousel your page is not shown in the normal SERPS?
Hello everybody, I'm trying to decide whether it's worth it to invest time in optimizing my video's to appear in the video carousels on Google. I read that once your video is in the carousel, your normal snippet in the SERPS is removed. Is this still the case? Thank you for helping out!
Image & Video Optimization | | klaver1 -
Force youtube video to appear in search?
Hi, I haven't done much Youtube optimization yet, and now I have a Youtube project. I was wondering if one can "force" Google to display a video on an organic SERP that originally did not include any videos at all? Thanks for thoughts!
Image & Video Optimization | | Valdo22220 -
Optimizing Images Already on Website
I am familiar with tools to reduce jpeg images file size etc before uploading to website. After jpeg images are uploaded to a website, what can be done to enhance load speed of these images? Any software to compress images on a website already?
Image & Video Optimization | | khi50 -
Apparently now OK to use PO boxes to optimize local search?
I've always stood behind what I thought was Google's policy of not recognizing PO boxes. But it seems like all you have to do now is create one and take 2 seconds to create a low-quality G+ page. The below link is to a screenshot that shows my guy (yay new, high quality site with growing, relevant, authoritative content!) just out of the local results. He's not technically in Athens, so we knew it was an uphill battle. What's annoying though is the low-quality G+ PO box result above him. https://www.diigo.com/item/image/4bxh7/yi1x I know the PO Box result is not great in a vacuum in terms of conversion, but fact is if it's just phone numbers you're after they're at a distinct advantage, with no effort. For my client, we've indicated in G+ that he has a service area that extends into Athens. If Google is now favoring G+ results, I'm wondering if my guy should get a PO box instead? yi1x
Image & Video Optimization | | PerfectPitchConcepts0 -
What Tactics Are You Using for Video Marketing?
Hey everybody, I finally started shooting some screen capture videos and it is actually fun! Right now, I am uploading to Youtube and soon, Vimeo. Next, I embed them on a post and share it around a few social sites, Tweet it, and share it on my Facebook Page. I know there are more effective ways and sites for doing this. What tips can you Mozzers share? Thanks, Jared
Image & Video Optimization | | JaredBroker0 -
Video Rankings and Optimization Issues
I have noticed for some pages of the site I am working on that I see the video that is posted on that page ranking a lot higher than the page itself or the page does not rank at all, just the video. I'm curious to know if these two can technically be competing for rankings and if Google sees that the page does not need to rank because it chooses to put the related video into the SERPs. Also, has anyone seen any differences in the way videos rank based on where it's hosted (youtube, wistia, etc)? I would think this is common sense not to but still unsure, is it bad practice to keep videos hosted on multiple sites (currently I am adding videos on a new host, but have not deleted the old ones on Youtube yet)?
Image & Video Optimization | | Hakkasan0 -
Video Transcription on SEOMoz
Does SEOMoz manually create the video transcription for Whiteboard Friday videos or is there a tool that helps you get the majority of it?
Image & Video Optimization | | BryanPhelps-BigLeapWeb0 -
VSEO - Is backlinks help youtube video to rank well??
hey, I made a test & got backlinks to 2 youtube videos of mine and saw what should happening in next few days..but nothing got! I didn't get update or change in my videos even if the keywords are low competitions.. but when I read many posts & experts say that getting backlinks to your youtube video or VSEO count by google and we should doing it! the only way I've found to improve your youtube video ranking in google is to add it in blog & use video sitemap! but I'm also use video to direct affiliate link & there where I think backlinks should work to help me. I would to know from your experience is that worth to do or not or if backlinks for youtube are link ping we should do it directly when we upload video? PS: any info or idea you've it can be a very helpful solution for all! thnx
Image & Video Optimization | | akitmane0