Trying to rank against keyword in domain
-
I am trying to rank for let's say the keyword "their site" , my competitor has theirsite.com, with next to no seo but are ranking #1 , my site lets say is mysite.com/their-site my site is about the same age and has a PR of 4,their site has a PR of 0 and 2 backlinks, how difficult will it be to get to number 1, am at spot # 5 in google now. Thanks David
-
I'll just add the comment that you shouldn't push the exact-match anchor text too hard. You will definitely need some well-targeted links and copy, though.
If they really have PR0 and 2 back-links, I'd focus hard on quality, too. A couple of strong, relevant links could make a huge difference, much more so than dozens of spammy links. If Google is letting a site with 2 back-links rank at #1, it's not just the exact-match domain, most likely. It's likely that the rest of the Top 10 has some quality issues.
-
Other factors to research as James pointed out, but keyword in the domain is only 1 of many factors. I've seen many examples of Exact Match domains being in the 8 or 9 position AND they have a lot of strong SEO elements.
I wouldn't spend much time sweating it. Focus on developing the best property you can, with great content, structure, UX, backlinks etc.
-
I would say links and quality ancor texts is the key here. I'v overtaken exact match domains before and ofcourse on-site opt has a big role in this but it was the links with exact match ancor text that did the job for me.
-
Would need to investigate the site, can Exact Match Domain is powerful yet it is dropping.
My advice is to target this keyword via your Index Page too, and also target it on the dedicated sub folder.
Push quality link building, Push quality content, Push Social signals, keep working hard and you can do it. I have seen in many niches where exact match domains are dropping in rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
Having Trouble Ranking .us for branded Keyword
Hi Mozers, First time poster here. I run the website http://OrangeOctop.us/, it provides winning tips for FIFA, NBA 2K, NHL. The domain authority is 22 but I am unable to rank for the term OrangeOctopus. I know there are dozens of factors that should be assessed when looking at competition in Google (such as backlinks, domain age/relevance, social). However, I feel like you guys might have some suggestions for being able to rank for OrangeOctopus. Thank you! Joey
Competitive Research | | orangeoctop.us1 -
What To Focus On SEO / Link Building for this campaign to rank again..
Hi All; I recently joined Moz and I am really starting to learn a lot here. I am still finding it difficult to figure out what to focus on the most to improve my rankings (although I do have some page 1 ranks) I have one strong competitor who has a SOLID spot in the top 5 of google for the past few years for the keyword I would like to be ranked for again. (as they have always been a competitor of mine either 1 spot above or 1 spot below). then i fell off google in January and finally made it back to page 1. But their links are thousands higher than mine. What parts of my SEO Link Building should I focus on the MOST to improve my ranking to move up a few spots? Followed links vs No Followed Links Followed Linking Root Domains vs NoFollowed Linking Root Domain Any help would so greatly be appreciated; also please explain why you would focus on that part of my campaign so I can better understand as well. Thanks again
Competitive Research | | Circa
(there are 3 images total) t4klvWZ,I9R9BsC,fbDoF3L#20 -
Identify keywords certain sites target
Hello, I've been asked to identify what keywords a group of blogs/communities might target so that we might gain some insight for our own SEM purposes. It's been several years since I used SEOmoz's tools, so they have changed a lot. I couldn't remember if you had such a tool, but it appears you do not--or at least not that I am finding. I was wondering if anyone could point me in the direction of such a tool where I can input a subdomain, and have a report stating which keywords are the ones the domain rates highly for. To be clear: I'm not looking for a traffic estimation or anything; simply a breakdown of what keywords a specific page or domain support most. P.S. I did a search on here for certain terms like "competitive keyword targets" and so forth, and saw no matching QA. I'm sorry if there is a duplicate! Thanks,
Competitive Research | | krisgosser
Kris0 -
Is there a way to do a reverse keyword search?
I want to enter a domain name and see what keywords that domain is ranked at. Is it possible to do this with Moz?
Competitive Research | | scoutzie0 -
How a site only with Frame can be at #1 google in a competitive keyword?
Guys, I need help. I have a company in Brasil and due to lack of budget, I'm doing the SEO for my self. And for two years Im reading everything that I can to do my best in my website. I worked very hard, but the #1 in the most important keyword for my company is a very bad website only with frames. What they are doing? Could anyone give help? Keyword: "acampamento"
Competitive Research | | Naghirniac
Google Brazil (www.google.com.br)
#1 website: www.acampar.net My website: www.acampamentoaguiasdaserra.com.br Thank you in advance Miguel0 -
Different SERP results in browsers / different result pages for keyword in browser
Hi, I am making the SEO reports for a travel agency and I have the following problem. SEOmoz shows me the website is on page 1, for a keyword. Yesterday, a google search with firefox showed me the same position, while, searching from a different computer on google using firefox gave me another position. The URL shown was also different. I asked some friends to do the search - the results were the same - first page. Today, firefox shows me the second URL on the 4'th page, and the result from the first page of google does not appear, while Chrome still shows me the first URL on the first page. I have no idea why the URL that was ranking well does not appear on the first page with Firefox, and why it appears on the first page with Chrome, or why the URL that was ranking bad -meaning page 4, appears on Firefox but does not appear on Chrome. Can someone give me some advice?
Competitive Research | | Netlogiq0 -
How much weight does Google give to Exact Match Domains?
I'm building a site on a virtual host and now it's ready to go online, but i still have to choose a domain name. One of the main keywords i want to rank for is a 3-word keyword phrase with 9000+ exact match searches per month. Here's an example to better understand my question: 'Guitar training lessons' My main competitor's domain is only 5 months old but it does have the full keyword phrase in it with '4u' added at the end: www.guitartraininglessons4u.com I wanted to go with www.guitartrainingcenter.com (notice that 'lessons' is left out of the domain name) but i'm wondering if my main competitor would have a big advantage by having the full keyword phrase in his domain. How much weight does google give to sites that have the exact search query in their domain name? Does a domain still qualify as 'exact match' if a word (info) is added to it? How much harder would it be to outrank this domain as apposed to a site that doesn't have the keywords in its domain name? Thanks in advance Freek
Competitive Research | | ZeroGrav1