Selling link building - Show me the money !
-
Week after week we get enquiries for Link building services. Time and time again we are losing out on contracts and deals...
My stance -
We work on your site for a period of time doing link building so 2 days in the month a link building member will research competitors , yadi , yadi, ya
You get the picture right...
But the customers are being told by less scrupulous companies the numbers of links they will receive.
Impossible unless you are buying them right ?
So it reaches that point when you start questioning being 100% honest...
What advice would you give me on selling link building services...
-
spammers work on volume. Send out a million email messages, and if 1% fall for the hype, it's cost effective. Over time, it can be profitable due to that volume.
Add in the fact that such services still tend to offer some actual results value (less and less every year), and "competing" against such companies is a seemingly monumental challenge. It's also tempting to want to consider playing the same game.
I need to emphasize how insanely complex it is for a company to play in that field and even come close to being viable for a long-term business strategy. The rules are ALWAYS changing. And just when you think you have a model that works, all it takes is a single algorithm change to wipe out your entire model.
Go ahead and play that game if you think you have the smarts to do so. Personally, I laugh because it's a model based on completely unscrupulous tactics that are ultimately doomed to fail. So if all you want is a money-grab and have the willingness to do so and still sleep at night, that's a choice you can make, yet it's a choice made by people I have no desire to know or do business with. Let alone consider equals or friends or peers in this industry.
Alternately, by offering superior ethical services (if you rail at the word "ethical" you can stop reading now - you're in that "no desire to know" category), and stand proud on that truth, and promote it, and laud it, you'll find enough business from companies who only want to work with such companies.
-
I too am wondering about the benefits of link building. I suppose it has to do with the quality of links and where the site is in the process. If it is a newer site, the perhaps a link building strategy can help. If it is a site that has already done extensive link building, then perhaps it could be detrimental. There seems to be a grey area here and it just depends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building via Rafflecopter
I received an invite from a company to enter a contest for a chance to win a prize. The contest is run by Rafflecopter. Rafflecopter looks interesting because you can place the contest anywhere including social sites and your own website. Contestants can increase the chances of winning in various ways such as an FB like, tweet, etc. The largest number of points (for this particular contest) are awarded for linking from your website to their website. Given that the contestant must add the link to their website and the sponsoring company can not control whether they use nofollow, couldn't this contest approach to link building cause problems for SEO? If the contest included instructions to copy and paste the html with a nofollow, that would seem like a better solution, but the only guidance given was to link to their home page. Your thoughts? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Link building Activities
As everyone is saying that link building is dead , And we should be doing RCS, to earn links. Q1, so my question is that are these below mentioned activities no longer effective?: directory submission
Link Building | | conversiontactics
classified listing
business listing
social bookmarking
reciprocal listing
Guess bloggin
blog comment
forum posts
inforgraphics
Articles
Press release What sort of activities should we be doing for earning links Has anyone got any process , please share.0 -
Strategy When Building Links
When you build links do you keep track of every single link that you put out there? Or do you start and what to see what shows up in OSE? Some of these links take time so you would have to go back and check to see if it stuck. Im just trying to put together a procedure to follow. Also spread they out correctly, org, .net ,. com blogs, blog posts. etc Just curious how everyone else does it, so its easier to manage & track. Thanks !!
Link Building | | TP_Marketing0 -
Link building
I am just starting out on building dome links for my site and a lot of the sites i am requesting to link to are requesting i put a link on my home page is this normal as i can imagine it would look quite messy,or is there a way to put it on but hide it or should i create a links page i am using a wordpress website using elegant themes i am a total newbie so not sure what i should do any feed back would be appreciated . thanks alan
Link Building | | Elfranco0 -
I am looking for a link building service, recommendations?
I am looking for a link building service, are there any recommendations or tips I need to consider. With so much to sift through on the web I figured I could get some good advise from the Moz community. Thanks!
Link Building | | d25kart0 -
Authrity link building
This is one of the strangest things i have yet to see on Link Building , one of the sites i follow up managed to build links on huge sites like : speedtest.net , pbs.org , ucla.edu ,etc , its done in some downloadble file like that : http://cdn.speedtest.net/mobile/SpeedTestHD_v2.0.apk?pagetype=&pageNum=124 basically when you click on the link it downloads a file , and i see that it was done hundreds of times in large numbers of top ranked sites , does any one know how to do it ?
Link Building | | seowatches0 -
Trying to use the SEOmoz link building tools but...
all of the directories that are listed seem to be based in the US for US companies - am I missing something? By the way my target audience is solely based in the UK, Thanks, Jason
Link Building | | JasonHegarty0 -
Recommended Link Building Companies UK and Europe
Before everyones pounces on this question and says "You should do your link builidng yourself" please bear in mind there are two people in my team (including myself) to manage multiple websites in 23 countries! Does anyone have any recommendations for quality link building companies in UK or in France, Italy, Germany and Spain? Only quality companies please! SEO agencies will be considered!
Link Building | | TWDCEMEASEO0