Local search
-
hi,
Local search case
i try to evaluate local competition on a local query such as "hairdresser + the city name" in Google for a merchant without website neither a google adresse listing.
-
Top results : 7 google adresses pack : ok
-
Organic results : SERP display only directories ! The first 10 pages are reviews platforms & local directories (qype, yelp, yellowpages etc..) except only 1 or 2 urls with personalized domains name.
1/ Would it be easy with to make a website + with a brand new domain name (myhaidresseShop.com) to dominate these serp (organics) quickly (first 2 months) ?
2/ Would it be better to first launch a targeted submission campaign (popularity) on those local directories with personalized data (first month) , and later on, to build a website ?
3/ Or ideally, from start, to make both a local campaign (Google adresse + submission) and launch a new website ?
Tks in advance...
-
-
hi,
What about launching a Google Adwords Express Campaign to make stronger the Seo work ?
Tks in advance..
-
Tks for your link, but what do you mean by "select local business" ?
I can't see any "local business field" to select somewhere in the form, may be i haven't got the whole picture of it ...
-
I personally also like using schema to designate a local business:
Click Organization and select local business in the drop down.
-
I appreciate your reply..and your link also.
Tks a lot..
-
Hi Mic,
I would focus on Google Places optimization based on the time scale you have it is far more likely you will rank higher for you niche.
I have just posted an article relating to Google Places local search optimization on my blog at http://www.lionseo.com/blog/googl...
The post also contains a list of local business directories I recommend submitting your business to for local search optimization.
K
-
I'm with Stephen.
If you go this route, it's not a bad idea to make sure the address on your website matches perfectly the address google has and the address you put on directories. From a workflow perspective, sometimes it's easier to submit the google listing, see how they list your address, and just go with that (as long as it's right)
-
Many tks for your suggestions ..
-
Tks for your prompt reply..
-
Hi,
I'd go for option 3.
A - Make sure you have a fully updates Google Places Page
B - Build your site NOW and start adding content
C - Start a Hairdresser blog and post a small hairdresser advice blog every day. Maybe Style of the day with picture
D - Start a lik build campaign
E - Get listed on all the local and free directories
As for dominating the serp in the first 2 months I'm not sure abiut that but it's worth a go.
Lots of content pages linking etc. Gradual build up of content over the 2 months. It's a whole load of work.
Good luck
-
I will take a shot at the first question. If the current results are just directories, with a website domain with target keywords and some SEO work you should be able to rank top ten in short order. Google does a decent job of filtering out directories and real sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain and urls aren't showing up in Google search
Hi, Moz community, I hope you are staying safe, I have been trying to search our website in Google by using the whole domain name, but it's not showing up. For example: https://www.example.com/
Competitive Research | | ksmith88
https://www.example.com/inner-page.html
Or if search brand name: Example, doesn't come up But when I try example.com, it comes up along with other pages. Neither the inner pages are being come up in the search nor the home page with https://www.example.com. I have checked with Site:example.com, it is showing all the pages, but it is weird on the other hand that it is not visible in the search, what could be the reason? Any tool to check it? I thought it was because of the latest core update from Google. But, there are many keywords in the rankings, so I am sure the website hasn't been impacted. I checked penalties or issues through many tools and even in the search console, everything is fine. Any help would be appreciated.1 -
Localized SERP Rankings - Multiple Questions...
The Google SERPs for my keywords are pretty regional. We are in the "IT Support Company" space. I've checked with friends in other parts of the country, and we don't show up in the SERPs in other parts of the country for KWs that we are ranking for locally. Questions: 1. I see both national and local players showing up in the SERPs. Is there any kind of formula for how Google decides who gets on the first page? 2. Some of my keywords trigger Google+ listings. How long does it take to show up in Google+, assuming we're optimized appropriately, and we have earned a placement? 3. For Moz's keyword ranking tool, how does it handle regional searches? Moz's tool is going to show different KW rankings than what I will see. My immediate concerns are rankings in my area (NY Metro), but we want to go national. How do we track rankings in different areas? 4. Is it possible to be on the 1st page with Google+ and Organic listings? 5. Do the Google+ 7 packs have generally better, or worse CTRs than similarly placed organic listings?
Competitive Research | | CsmBill0 -
Help! New site won't rank locally but should...
any help would be greatly appreciated... picked up a new client, a used car dealer in New Jersey. Have a VERY spammy site before, tons of keyword stuffing and lots of dupe content. also had a horrible design. (www.coopscars.com) We updated the design and the content, made it relevant and unique, fixed title tags, etc. Now he's not ranking for anything locally other than his business name. He's got a decent number of links, we've added relevant citations, his social signals are much stronger than they were... We do lots of SEO for car dealers, and we know that he should be ranking SOMEWHERE at this point - not saying he should be page 1, but he should at least be somewhere in the top 5... and yes, bing/yahoo are different, but he ranks over there... one page 1 for "used cars south river" - so why completely non-existant on Google? just as a test, he put up a free website at www.coopscars.net just last week - and it's already ranking for several local terms. I'm completely confused here - i'm not a noob, I know the tactics we've used on him work for other dealers. Thinking there's got to be something that's blocking him, especially since there aren't but maybe 15-20 car dealers to compete against locally and he still doesn't show up... thought i'd come over here and see if anyone has any ideas...
Competitive Research | | Greg_Gifford0 -
Turning off personalized search
Hello, Is there any way to turn off personalized search in Google. I used to add &pws=0; to the search but that doesn't seem to work anymore. Thanks!
Competitive Research | | BobGW0 -
What's the best way to discover my business and search competitors?
I am trying to figure out who the real competitors are for the domain that I have been recently handed. Other than the client's references, which I don't think are the real competition (they are his benchmarks), how do I go about discovering the true competition? What the simplest, most effective way to go about discovering my business and search competitors? Given that this is a web portal, aren't both of the latter the same?
Competitive Research | | amit20760 -
Why would a specific Title page search not show up on Google?
I need help to solve an ongoing problem. I have been working to try to figure this out now for weeks. When you search a
Competitive Research | | rdominey
specific page title that has a low competition and all of the SEO checks indicate
that the page should rank in the top 10 if not #1 yet it is nowhere to be found
(not in top 200). I have looked at all of the suggested possible caused from
this and other forums. I have been told by Google that we are not being
manually penalized. I have taken action to correct all of the issues that have
been mentioned in forums; speed, links, SEOmoz crawl results are good, No major
problems for the site, page rank for the search keywords is A yet; Still the problem persists please let me explain with this simple test result: Search Google, Yahoo and Bing for; Gallery Wrap vs Museum Wrap Canvas Looking for this page: http://www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/ Google = not in top 200 Yahoo = 2 Bing = 2 On the Google search if you drop the work Canvas the result is #2 With the exact title phrase; Gallery Wrap vs Museum Wrap Canvas We find the following pages, but not the correct page: Free Digital Proof from Get Your Photos on Canvas <cite>www.getyourphotosoncanvas.com/free-digital-proof/</cite> FREE Digital Proofs offered by Get Your Photos on Canvas before you ... form the Gallery Wrap or what the Museum Wrap will look like and much, much more! Rank 76 on search for Gallery Wrap vs Museum Wrap Canvas Photos on Canvas Online Gallery Photographs by Ray Dominey <cite>www.getyourphotosoncanvas.com/store/</cite> Photographs
on Canvas by renowned St. Augustine Photographer
Ray Dominey. Photographs ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW! Rank 107 on search for Gallery Wrap vs Museum Wrap Canvas Photo on Canvas Triptych, Three Panel Canvas Split Wall Display <cite>www.getyourphotosoncanvas.com/.../split-panel-triptych-photos-on-... 21, 2012 – Photo on Canvas Triptych Split Panels are very popular today but the origin of ...
Gallery Wrap vs. Museum Wrap · Before & Afters That WOW!</cite>Feb Rank 128 and 132 on search for Gallery Wrap vs Museum Wrap Canvas I need help can anyone please help me figure this out?0 -
How to do this type of listing on Google organic search results?
The typical listing looks like this (as im sure you know):
Competitive Research | | CompleteOffice
However, one of my competitors has a listing that looks like the following:
(http://i.imgur.com/Io1oX.png - link to image if its too small for you to see)
How do they do this?
Am i right in thinking this is a lot better for SEO because effectively it takes up 3-4 positions on search results?
YIHQA.png Io1oX.png Io1oX.png
0 -
1 domain dominating unbranded search terms?
Anyone have any insight or comments? We’ve been negatively impacted by the last Google algorithm update - not by a penalization of our site but because another site is now grabbing the top 3-4 search results for long tail physician name searches thereby pushing us lower in the rankings. Being that we’ve never seen this happen with unbranded search terms, we’re not sure how to address it. To see an example, click http://www.google.com/search?q=dr.+elizabeth+eads. You’ll notice that the top 4 results are all from 1 site - HealthGrades - with 2-3 of the 4 pages being canned, pre-written templates without any unique content (see malpractice & sanction pages). It seems that they are doing this by paginating their information into separate pages, thus appearing in multiple search results, instead of putting all the information on 1 page, as we do and Google’s best practices suggest. Any advice or comments would really be appreciated.
Competitive Research | | irvingw0