Keyword Trouble

[Horrific_ending]

Having the worse time trying to figure out what keywords to use on my website. Run a E commerce site and we sell HID lighting and aftermarket Lighting or High Intensity discharge lighting. Now when thinking about why people would come to our site...the obvious reason would be to buy HID kits. BUT here is the problem, Every keyword that i throw into the seoMoz keyword difficulty tool or any other tool whether its Google or whatever comes back as super high competition for that word. Now i find low comp words but they don't really relate to my site and could kill my bounce rate percentage. Not sure what i could do or if anyone has any tips that can point me in the right directions. It sounds like i am going to have to muscle my way through this one. Any help please guys.

[oline123]

Hi Dante,

When it comes to choice of keywords to focus on, the best place to start is to run a pilot Adwords campaign. Your primary concern should be finding the highest converting keywords, and understanding the real value of a keyword.

Additionally, Google's external keyword tool has many innacuracies, so a pilot Adwords campaign will help you get more precise data on actual impressions, especially for longer tail keywords.

Remember that an SEO campaign takes time, and you want to make sure you're targeting keywords that are going to achieve your target objectives (sales, signups, enquiries, etc).

Once you get a better understanding of conversion rates and actual impressions, you can then start to allocate a budget towards keywords.

I hope this helps.

cheers,

David