Keyword Trouble
-
Having the worse time trying to figure out what keywords to use on my website. Run a E commerce site and we sell HID lighting and aftermarket Lighting or High Intensity discharge lighting. Now when thinking about why people would come to our site...the obvious reason would be to buy HID kits. BUT here is the problem, Every keyword that i throw into the seoMoz keyword difficulty tool or any other tool whether its Google or whatever comes back as super high competition for that word. Now i find low comp words but they don't really relate to my site and could kill my bounce rate percentage. Not sure what i could do or if anyone has any tips that can point me in the right directions. It sounds like i am going to have to muscle my way through this one. Any help please guys.
-
Hi Dante,
When it comes to choice of keywords to focus on, the best place to start is to run a pilot Adwords campaign. Your primary concern should be finding the highest converting keywords, and understanding the real value of a keyword.
Additionally, Google's external keyword tool has many innacuracies, so a pilot Adwords campaign will help you get more precise data on actual impressions, especially for longer tail keywords.
Remember that an SEO campaign takes time, and you want to make sure you're targeting keywords that are going to achieve your target objectives (sales, signups, enquiries, etc).
Once you get a better understanding of conversion rates and actual impressions, you can then start to allocate a budget towards keywords.
I hope this helps.
cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I can see competitors ranking for certain long-tail keywords but cannot find them on web pages. What am I missing?
Hi there. I'm pretty new to SEO and I've been doing a fair bit of training but there is one aspect I have yet to grasp. When I carry out keyword research, I get all these results and I understand the metrics. What I'm not getting is, when a competitor is ranking highly for say "where can I buy fresh turkeys", I assume that that phrase must appear somewhere on the page, but it doesn't. I realise I'm just not thinking about this in the right way. Can anyone offer clarification, please? Kind regards, Bruce
Competitive Research | | BruceBarbour0 -
Cant find any keyword for my site
I searched for keyword rank for shoreloop.com but couldn't find any. What could be the problem?
Competitive Research | | killerseo20200 -
How important is a keyword rich domain name for ranking?
I've read that Google has lowered the relevancy of a keyword rich domain name in recent years, but I have a scenario with a client that makes me think otherwise. My client has a particular phrase that they're trying to get rank for and are currently in position 3 of Google. Their primary competitor has position1. Using the Keyword Analysis in Moz Pro, my client has a competitor beat out in Page Authority (45 vs 36), # Root Domains Linking to Page (98 vs 9), Domain Authority (35 vs 24), and # Root Domains Linking to Domain (122 vs 15). The main difference is that the competitor has the exact phrase as part of their domain. Other than that, the phrase (on my client's site) is used in title tags, heading tags, and throughout page content. I can provide additional information if necessary, but does anybody have any general advice about this scenario?
Competitive Research | | robotninja0 -
Help ranking for a keyword
Ok well I'm serious about may business and everything I do the problem is that I just can't seem this ranking for a keyword thing I do rank on the 1st plage for every keyword but in this business it's all about the top 3 my page is a pr 2,I can't rank for this keyword it's low competitive the site has a pr 0 and has one back link to it on open site explorer. They rank first. i want to say my site is the best out there I have a seo company working on it and I have spent around 5k on it since we launched it in 2010. I just can't rank for "chesterfield lawn care" or chesterfield lawn service. My webite is www.greensidelawncare.com I have watch the. Videoson here but it just does not answer my question I need to know how to do the right seo. I have a ridiculous amount of content on the site everything I do it to help the customer. It just need to know what to do I have started to blog but what do I need to do to really help my seo? I mean is it blogging should i blog about stuff and use keywords should I blog and not use keywords maybe 50/50? Do I go out and blog about pages on my site or pages that are ranking of google? I heard that links are not as important as they used to be I do try to update my Facebook and twitter pages but its hard to anyone to RT or comment or like my stuff its lawn care it's not that interesting I try to make it as interesting as i can. keywords that I rank for are st Charles lawn care, st Charles lawn service,St. Peters lawn care, st. Peters lawn service, o'Fallon lawn care. Creve coeur lawn care. If you have any suggestions on how to make my site better please let me know. Www.greensidelawncare.com thank you to all that can help me
Competitive Research | | gslc0 -
Competitor research: No data / results displaying on Keyword tools, Aexa
Hi there! I'm trying to research a few competitors using various Keyword tools (SEM Rush, Compete, Keyword Spy -- even Alexa for high level insight). While the bulk of the competitors generate expected results through these tools (a smattering of their top organic and paid search keywords, some traffic estimations through Alexa), ONE of these competitors lists "No results" across all categories and all tools: http://www.bgstar.ca Despite this, we know that they invest heavily in search -- and my SEM Rush toolbar indicates that they have a Google PR of 5 (though I recognize that that should be taken with a grain of salt). So I'm stumped! Has anyone encountered this before? Is there something structural that they might be doing, that's blocking not only Google-based platforms, but Alexa too? Thanks for your help!
Competitive Research | | MACJ0 -
How a site only with Frame can be at #1 google in a competitive keyword?
Guys, I need help. I have a company in Brasil and due to lack of budget, I'm doing the SEO for my self. And for two years Im reading everything that I can to do my best in my website. I worked very hard, but the #1 in the most important keyword for my company is a very bad website only with frames. What they are doing? Could anyone give help? Keyword: "acampamento"
Competitive Research | | Naghirniac
Google Brazil (www.google.com.br)
#1 website: www.acampar.net My website: www.acampamentoaguiasdaserra.com.br Thank you in advance Miguel0 -
How accurate is the Keyword Difficulty Tool for international markets (specifically Australia)?
The difficulty percentage on several keywords is identical for Google.com and Google.com.au and I am wondering why?
Competitive Research | | davidangotti0 -
Creating Sub Pages To Target Specific Keywords
Hi Guys, Hope you can answer this question. Our website is currently on the first page in position 6 for a competitive keyword, domain is 11years old and currently has a PR of 4. At the moment there are 4 competitors above us one of which as two listings, they have managed to do this by creating a page dedicated to the keyword. E.g www.ourdomain.co.uk/key-word.html. Do you think we would achieve a good ranking if we built the same page but with fresh content and links pointing to that page? Cheers.
Competitive Research | | ScottBaxterWW0