Social Media Marketing focus and priorities for SEO
-
Hello Mozzers,
I'm looking at Social Media Marketing and wondering what counts for most in terms of SEO - (A) shares and likes from specific web pages, or (B) followers, likes, etc., on social media profile pages? What does Google measure vis-a-vis your website?
Also, regarding Twitter, if a twitterer forwards on a tweet manually (by inserting RT) - and his RT is then shared, does that count for anything, or is it better for clients if RTweeters simply press the RT button.
And should I include URLs in tweets, facebook posts, etc? And do backlinks help beyond increasing website visitor numbers - do any of the social media marketing tools pass juice back to websites via backlinks? Thanks in advance :), Luke
-
You're welcome Luke.
Not seen any testing about the importance of those counters with respect to Google. I'm not sure they would have an effect...if Google can find the links in tweets etc. I don't think it would need to 'check' what a page says/claims the number of tweets is too.
I see those counters as more of a signal to human visitors...the 'implicit message of 100 tweets on a counter is: 'hey this is great, it got a hundred tweets, you should read it!'
-
Great answer jassy - and thanks for the links.
I suppose I was trying to work out how you Google is figuring out which of my web pages are actually being interacted with. How it measures that, takes it into account. I was assuming through links to those pages, and you've confirmed that.
Another thing I've been wondering about is whether those facebook, Google plus and twitter counters you see on websites - are they being used to provide an 'interaction' / 'importance' signal to Google in a clearer way?
-
Hi Luke, there are a few posts on the blog that might help.
http://www.seomoz.org/blog/tracking-the-roi-of-social-media and http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings
I think the consensus is that social shares (by that I mean tweets, likes, facebook shares, +1s) do affect rankings.
If I understand the question correctly, A is the relevant thing here - social signals relating to the pages that you want to rank.
B - If we treat the number/quality of followers etc. as the 'social authority' (who said klout?) of your social media accounts then I believe (don't recall seeing any data) that social shares from high 'social authority' accounts will be more influential for ranking than others.
So, yes, put URLs in your tweets (probably want to use a shortener that gives you some metrics e.g. bit.ly)
Most links in social channels (and I'm thinking of fb and Twitter here), are no follow.
I do wonder, if another way of looking at it might be: I want quality traffic that converts...links can help with that, so can social media (i.e. even if you get no ranking boost from social media, if it brings you the right traffic then that's a good thing right?)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is best for SEO: Dedicated landing pages for contests or templated page URL?
A colleague and I were having a discussion about this and wanted to get insight from the community about this. Most often we run contests on social channels, but for some we place them on our e-commerce web site - particularly those which have a universal appeal to customers since these also tend to be included in our e-mails. So our question is with regard to any links built to those contest pages, is it better to: have them point to a unique page, Example: domain.com/customer-appreciation-contest OR A reusable page/URL that can continuously be repurposed and updated for new contests. Example: domain.com/contests We discussed pros/cons of each but am curious if anyone here has insight or source that definitively advises which method is best. Thanks in advance for your thoughts!
Social Media | | ATShock1 -
How to use Social backlinks in SEO.
Do you integrate Social backlinks into your SEO? If so please describe how you use Social backlinks in your SEO.
Social Media | | Green.landon0 -
Monitor Social Traffic
SocialAppsHQ has revised their pricing plans. https://www.socialappshq.com/home/pricing?utm_medium=email&utm_source=pricechange We have been using both their Apps and Social Monitoring. The Apps has worked pretty well for us and the revised pricing will actually be cheaper for us, so I'll likely continue with that feature. As for the Social Monitoring, perhaps I'm not using it effectively, but I get notice of social traffic too late to be really useful. To help generate viral lift in Twitter, for example, I need to be notified within an hour or so that someone has mentioned our product. If I am notified eight hours after the original tweet, then many on the east coast are already asleep and I can't retweet effectively until the next day, and it looses impact when the discussion is cold. Also, the revised pricing makes this feature much more expensive for us. What services can you recommend that will give us rapid notification of search phrases on FB and Twitter? Best,
Social Media | | ChristopherGlaeser
Christopher0 -
Using BUFFER in Social Sharing
Hello everyone, I am inclining to use a platform from which to post my social content. I use mainly facebook, twitter, linked in, google +. I used Hoot, but found it difficult to include Linked In, and several other social media sites. Somebody has experience using BUFFER? Ive read about it, and it seems great! Would you recommend it? Thanks for your comments,
Social Media | | JesusD0 -
Do Your Social Metrics Such As Tweets Transfer With a 301?
Got asked this today, and I don't know the answer, so throwing it out there to all your mozzers! If I 301 redirect a page that has built up a lot of tweets, likes, shares, even +1's, does that social data get transferred over to the new page in as far as social strength/ authority is concerned? Would Google still be able to see the previous version of this page had x amount of tweets etc, and take this into consideration when ranking the new page?
Social Media | | PerchDigital0 -
Should links to your social media accounts be followed?
Hi There, Just wondering if you guys (and girls) think that your links to social media accounts be followed or nofollow? This includes sitewide header/footer links and other text links littered throughout the site. Includes Twitter, FB, Pinterest and G+ specifically (for my site anyway). Thanks in advance!
Social Media | | bradkrussell0 -
Are social signals passed with a 301 redirect
Hi all, A question came up today that I don't think I've seen answered before. We hear all the time how important social sharing metrics are becoming to SEO, but what happens to the social signals of a page when it is 301 redirected? Are the social signals forwarded on in the same manner as link juice? Has anyone ever seen any experiments carried out around this before? Thanks very much in advance for any information shared. Cheers.
Social Media | | searchysearchy1 -
What social would be good, what buttons to use
Hello, What social media do you recommend for nlpca(dot)com and what kind of buttons convert best for a site like that? We're working on facebook right now: http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142 So far I like the buttons on the top right of this site: weddingmountain(dot)com. Thanks!
Social Media | | BobGW0