Strengthening my personal coaching site

[BobGW]

Hello,

My domain for my personal coaching site is my name

bobweikel(dot)com

and I think this is weak for all of my keywords, but I'm sticking with it.

What's some of the easiest way I could gain strength with national keywords so that people will pursue phone coaching with me, terms like

nlp coach

wealth and success coach

wealth coach

personal coach

life coach

I know that these are varying greatly in competitiveness.

Thanks!

[BobGW]

Thanks Everyone! I'll develop some stellar content.

[SimonCullum]

Hi Bob

Some great advice from the guys already.

Don't be overly concerned about your domain name, exact match domains don't carry as much SEO weight as they used to.  Is more important to have a clear, logical URL structure that compliments your content strategy.

As the others have said, focus on creating and distributing fantastic content, that's unique, fresh, topically relevant, interesting, Valuable content and distribute it via all appropriate methods, such as social, universities...

Becoming an Authoritive figure on your topics of speciality is key, try some guest blogging also and participate in relevant forums.

Regards

Simon

[ResslerMotors]

I didn't even check how competitive it was, but good point!

[EGOL]

I agree with Ressler.... publish something that is so fantastically popular that it is tweeted, liked, blogged, emailed and talked about by everyone on the web.

I think that you will need to do this multiple times to rank at the top of google for some of your keywords.

[ResslerMotors]

Write the be all end all resource for each of those topics, citing your sources (as long as they have a high authority level).  Don't try sell yourself within the article, just write it about the topic.  Then, ask other people in your field to review your resource, and see if they would suggest making any changes.  After you have made a couple alterations, ask them if they would link to your resource from their website.

Then, do some "inurl:".edu" life coaching" searches to see if there are any universities talking about the subject.  Send an email to a professor in that department asking them to link to your resource.

Don't focus too much on exact keyword match, just get them to link to it.

These deep links will help with your overall domain authority, which puts you at an edge to rank overall.