Unjustified ratings and reviews in google SERP?
-
I was checking Google US for some search term my company is interested for and found a thing I cannot explain well.
The site Tradecarview is shown with a rating of 4.4 stars from 4209 reviews. (Please see attached image).The same rating is shown on their homepage, but I could not find much more details. (By the way: Tradecarview is a sort of directory for used car dealers to post their vehicles, something similar to Ebay or Yahoo motors.)
The question is simple: is Google trusting the ratings given directly on the website?
Maybe just summarizing the ratings shown here? http://www.tradecarview.com/pr/providerlist.aspx?pn=0&st=7
Or are there other sources I couldn't find that Google used to specify the rating?
What do you think?
Thank you in advance for your answers,
Dario
-
Hello, thank you, I understand.
In this case "seller reviews link" is not available, so it is not possible to directly check the websites the ratings come from. (see them image of the SERP I have attached).
Also the second funny thing, is that the rating and the number of reviews shown by Google is basically the same of the one declared by the website itself in their top page.
It seems almost that Google is taking the rating directly from the site itself.
What do you think?
-
Google looks at a range of review sites, lets say 5 and works out a star rating from the feedback given.
I know for a fact from speaking to my Google account manager if the star rating worked out is 4+ stars then you have an option to turn it on for Adwords Ads.
So the answer to your question is no, they take the reviews from a wide range of review sites and use that data.
If you click on seller reviews link, it should take you to another Google page which shows the reviews, you can then click a link and it will take you to a review site showing that review.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Possible google sandbox issue? Organically ranking page 1 for our number 1 keyword, but page 5 sometimes 6 on google?
What are some things I can look into to figure out why google is ranking us on page 5 sometimes page 6, with some slight rank boosts to rank 36 from 48 but then falls right back. While Yahoo and Bing rank us page 1 consistently, without these big drops back. I use google search ( webmaster tools ) daily, fix 404s and make sure to fetch new content I create. Our site is within the Sandbox issue time frame, google 1st indexed the site about a year and a half ago, the site has been through various SEO service checks, and has had those issues fixed ( some bigcommerce won't allow, such as full sitewide ssl and a few other small factors ) but all the big stuff was handled or will be 100% handled after this redesign is complete. But just still seems we're stuck in the google hole again. We do use adwords, but no clear signs as to why we'd suffer such hardships with google ranking, only thing we don't have optimized in terms of on page optimization from moz is keyword in url, of which will be changing within the next month or two, as we're rolling our a new redesign with SEO 100% at the forefront, nice url paths, with keywords in their url, much more responsive site that uses less resources. But before we release this redesign, I'd like to find out what toe we stubbed of google's to give us such a ranking blackeye... We don't have that many backlinks, and I know these are a huge factor, however, building quality backlinks it's harder than walking on water at time and on the same level as spinning hay into gold. Any ideas community...
Competitive Research | | Deacyde0 -
What is a desirable range for a keyword's difficulty rating?
Hi all! I am new to the world of SEO and just getting started. As I am doing keyword research I am consistently finding difficulty ratings in the 40%-50% range. Is this considered a "par" rating or should I be looking for "a longer tail" rating? Thanks
Competitive Research | | jclayton180 -
Google recipe search...
I just did a search for a recipe and saw something new. Google has a sidebar that lets you toggle on/off ingredients... Pretty nifty, and interesting. I did not have the recipe toggle marked, I was just using regular search "everything"
Competitive Research | | Mcarle0 -
Google Page Rank not working?
My Google PR in the toolbar has not worked since last night? Is it on my end or is anyone else have the same issue??
Competitive Research | | Robbie82990 -
SEOMoz bar shows competitors ranking higher in SERPS with less Moztrust and Mozrank?
We are targeting the term "wholesale fireworks" we are currently on page two and just completed some on page optimization. I noticed using the Mozbar that the SERP results on the first page show a site with near zero page rank, Moztrust, domain trust, etc.. It is steadily number two in SERPS. Our site is just as strong or stronger on these ratings as anyone on the first page. How is it possible that we are still hanging out on page 2?
Competitive Research | | devonkrusich0 -
What are the competition's Google Places pages optimised for?
I'm doing some work on a client's Googe Places page, and wondered if there's any way to see what a completitors Places page is currently optimised or categorised for? Basically, we're trying to rank for 'Bathrooms Edinburgh' and almost all of the page 1 SERP's are (unsurprisingly) full of Places results, with #1 Organic slot right down at the bottom of the page. In short - we NEED to get our Places page kicked into shape, and pronto! So, is there any way to find out how the competition's Places pages are ranking so well? e.g. What have they categorised themselves under? Cheers in advance folks, JM
Competitive Research | | JamesMio0 -
Why do i not receive google traffic?
İ have published over 3000 unique articles to pr3 drupal site over the past 3 months, yet only get about 20-30 visitors a day from google to my new 3000 articles. i have spent over 10 000usd for those articles, all range between 400-800 words and all pass copyscape. 90 percent of the articles are indexed and site pr3 site. the site is alltopics.com why do i not receive traffic?
Competitive Research | | rxesiv0 -
Can i have chance to rank higher than official website in google local domains ?
Q : can i have chance to rank higher than official website in google local domains ? for example : rank higher than microsoft,kaspersky,nokia etc... in google italy or google germany or any other local domain for google
Competitive Research | | activeacts0