Reason behind SERP Behavior
-
Greetings Mozzers,
What would be the cause of the Title of the SERP to read a company name only instead of the <title>content?</p> <p>For example, if everywhere on my website, it reads SuperFun (if SuperFun is my company name). And I have a <title> of "SuperFun | Great Fun that is Super | New York"</p> <p>Let's say I then Google -> Great Fun in New York and I'm ranked 3rd. Yet the SERP reads "Super Fun" as the title.</p> <p>Any reason for this? Or ways I can further optimize this so it reads:</p> <p>1- the correct company name</p> <p>2- the <title> I specified in source code.</p> <p>Thanks for any clarficiation/advice on this matter!</p></title>
-
Hey Keri,
Thanks for responding to this. Yeah it seems like just one of those things.
We appreciate your information!
-
Hey mememax,
We'll try this. Thanks for your reply!
-
Hey Keri, yes I found that google makes those tweaks, however if you manage to have shorter, focused and highly related titles they normally won't change that. The issue normally is when someone's trying to point to too many keywords in a given page.
-
Google's been changing the title of page names in the SERPs for years, especially if they think it is too spammy or doesn't match the query. They even do it on Apple's main website. Sometimes there's just nothing you can do about it.
-
Hi Monster web, for additional reference, today I also found this article from yoast which may explain weird titles appearing in serps for WP driven sites.
-
Hi Monster web, sometimes google may use your DMOZ or Yahoo directory title (normally people uses their company name), it's quite rare but it could happen. Try to add this line to your source code:
(no slash if you're not xhtml page)
In that way you'll prevent all robots to take into account your yahoo or dmoz title for your listings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats the Best Tool for Bulk SERPS Checking?
To get round the 'not provided' issue I've just generated a list of the 5000+ keywords that people have used to visit my site over the last 7+ years. I want to do a one off SERPS check for all these keywords and export into excel where I'll tie it up with lots of analytics and moz based data I was going to use the queries report on analytics but my data only goes back as far as May this year, so I'll use that if I have to (and probably will anyway for the impressions and CTR) but I'd prefer to cover everything so I can see any opportunities in my very long tail
Competitive Research | | Zippy-Bungle0 -
Finding Local SERPs
Good Afternoon Everyone, I am looking into finding a tool that can use different IP addresses for local markets to find what their SERPs look like for searches such as: Cogs in Calgary Cog Installer Miami Cog Repair New York With local IP addresses for that search in that market. Not sure if such a thing exists, but thanks in advance!
Competitive Research | | RandyEpp0 -
Localized SERP Rankings - Multiple Questions...
The Google SERPs for my keywords are pretty regional. We are in the "IT Support Company" space. I've checked with friends in other parts of the country, and we don't show up in the SERPs in other parts of the country for KWs that we are ranking for locally. Questions: 1. I see both national and local players showing up in the SERPs. Is there any kind of formula for how Google decides who gets on the first page? 2. Some of my keywords trigger Google+ listings. How long does it take to show up in Google+, assuming we're optimized appropriately, and we have earned a placement? 3. For Moz's keyword ranking tool, how does it handle regional searches? Moz's tool is going to show different KW rankings than what I will see. My immediate concerns are rankings in my area (NY Metro), but we want to go national. How do we track rankings in different areas? 4. Is it possible to be on the 1st page with Google+ and Organic listings? 5. Do the Google+ 7 packs have generally better, or worse CTRs than similarly placed organic listings?
Competitive Research | | CsmBill0 -
Feed sites replacing my pages in SERP
I have a problem! Sites like:
Competitive Research | | pycckuu
http://lynk.ly/
http://www.yousaytoo.com/
http://www.stumbleupon.com/
http://friendfeed.com/ Are replacing my posts even if i am searching for an exact title of the post. For example this search query:
Christmas Party Style Sets With Black Cocktail Dresses Original post here:
http://richclubgirl.com/christmas-party/christmas-party-style-sets-with-black-cocktail-dresses/ How do i fight this issue? I want to stay on these sites somehow! Thanks in advance!0 -
Few backlinks, no social signals and PR of 1 in the #1 SERP. How is this possible?
Hello everyone, I've been busting my head now for a bit and for the life of me I can't understand how this website is ranked #1 or #2 for a moderately competitive keyword (45% According to the Keyword Difficulty Report). Anyone has any idea how is this possible or how are they doing it? Please note page and domain authority as well... Included: reports from SEOmoz and ahrefs Thank you in advance! With the purpose of protecting mi client's identity, I've hidden keywords and domains. Keyword Difficulty Report ahrefs_comp.png SEOmoz_comp.PNG
Competitive Research | | 7decode0 -
What is a reasonable time frame to get to the 1st page
If my site is not in the first 50 results and the keywords are medium to highly competitive? I have just started adding to directories, planning out a blog, fixing seo mistakes, updating sitemaps etc. The 1st ranking competitor has external links in the tens of thousands whereas I have maybe a few hundred. I see a light at the end of the tunnel as competing sites in between me and the 1st place ranking competitor have external links only in the 1000-2000 level. We are an ecommerce site and want to be ready for our high season which is Nov-Jan.
Competitive Research | | ribandhull0 -
Free SEO tools appearing in SERPS for a site
Hi there, I've just taken over a site and it doesn't have a huge amount of shelfspace on the SERPs for it's brand name. Looking at the results that are there are a lot of free SEO tools that are coming up. They haven't had an SEO before so it's not coming from their side. There's such a lot of them I was wondering if anyone had come across this before - is it simply a competitor looking at the seo, could it be one of the seo analytics packages using free sites or is there anything else to be aware of. I can start knocking the sites down the SERPs but just wondering if anyone has a good solution for this. thanks Shiv
Competitive Research | | Shivvyt0 -
Different SERP results in browsers / different result pages for keyword in browser
Hi, I am making the SEO reports for a travel agency and I have the following problem. SEOmoz shows me the website is on page 1, for a keyword. Yesterday, a google search with firefox showed me the same position, while, searching from a different computer on google using firefox gave me another position. The URL shown was also different. I asked some friends to do the search - the results were the same - first page. Today, firefox shows me the second URL on the 4'th page, and the result from the first page of google does not appear, while Chrome still shows me the first URL on the first page. I have no idea why the URL that was ranking well does not appear on the first page with Firefox, and why it appears on the first page with Chrome, or why the URL that was ranking bad -meaning page 4, appears on Firefox but does not appear on Chrome. Can someone give me some advice?
Competitive Research | | Netlogiq0