NOFOLLOW in Forum Topic External Links?
-
We run a busy aviation website, with lots of members who post external links within our forum. Currently, we implement NOFOLLOW tags on all external links or links to external sites not in our domain portfolio.
Would we benefit from removing the NOFOLLOW attribute? Would we benefit from keeping it?
Your thoughts and suggestions are greatly appreciated.
-
I have a blog that gets about six to ten posts per day. Each of those posts has a link to another website. All of these links are do-follow. I do that because the sites that I am linking to are all very high quality and have better content for that subject that I have on my site.
I believe that when you are "linking up" to sites better than yours for a topic that the outgoing links are valuable.
However, I also believe that if you are "linking down" to trash sites and pages of unrelated content then the links can harm your site.
I would never give control of outgoing links on my site to strangers and even when my employees post content I always review the target of every outgoing link myself.
-
Thank you for your responses guys.
I was also asking if there would be any SEO benefit of "DO-FOLLOWING" the links? I.E. Google noticing that the page content doesn't include any NOFOLLOW links?
Most, if not all of the links are to legitamate aviation related websites.
-
Agree with Scott. Almost every forum I've seen that allows followed external links gets spammed so you'll need a strategy to combat that. If the links provide value I'm not sure if following/no-following will make much difference to community behaviour, but they might encourage the more seo-savvy users to post links (and of course, attract the spammers).
At the simplest level you could try requiring javascript from posters, but I suspect you'll need something a bit more sophisticated. There are forum posting and blog commenting tools that try and solve captchas so ultimately, i suspect there will be little alternative but to manually moderate the forum.
-
Are these links going to other great sources of aviation content... or are they simply people linking to personal websites, websites who pay them to grub links, and websites who paid somebody who paid these people to grub links on your site?
My question is... are these people turning your site into a linkfarm? If they are then you better keep the nofollow or heavily moderate.
If you remove the nofollow and word gets out that you have a "do follow" forum then that could be like painting a target on your own behind.
-
The nofollow attribute was created to help discourage spam.
If people post a ton of unrelated links that provide little or no benefit to the page I would leave the nofollows there. But if the links provide value it might be a good idea to allow them to be followed.
Just remember there's a large number of spammers out there that are looking for places to post followed links. Your spam might increase dramatically overnight.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Importance of external links in 2018
How important are external links in 2018. How much of a percentage do they represent when deciding to rank a page. I imagine it depends on the query but I was wondering it if 10 % of of 60 % ? My feeling is that with good content you can get on almost any query on the 1 st page without links because that would be too penalising to small business if they had no possibility to rank with just content. Looking forward to getting some feedback.
Intermediate & Advanced SEO | | seoanalytics2 -
Footer no follow links
Just interested to know when putting links at the foot of the site some people use no-follow tags. I'm thinking about internal pages and social networks. Is this still necessary or is it an old-fashioned idea?
Intermediate & Advanced SEO | | seoman100 -
Can 'follow' rather than 'nofollow' links be damaging partner's SEO
Hey guys and happy Monday! We run a content rich website, 12+ years old, focused on travel in a specific region, and advertisers pay for banners/content etc alongside editorial. We have never used 'nofollow' website links as they're no explicitly paid for by clients, but a partner has asked us to make all links to them 'nofollow' as they have stated the way we currently link is damaging their SEO. Could this be true in any way? I'm only assuming it would adversely affect them if our website was peanalized by Google for 'selling links', which we're not. Perhaps they're just keen to follow best practice for fear of being seen to be buying links. FYI we now plan to change to more full use of 'nofollow', but I'm trying to work out what the client is refering to without seeming ill-informed on the subject! Thank you for any advice 🙂
Intermediate & Advanced SEO | | SEO_Jim0 -
Does Link Detox Boost Work?
That is a question I am sure many of your have been asking since they launched the product several weeks ago. Cemper claims they helped get a penalty removed in 3 days by using this product. Sounds great doesn't it? Maybe even sounds too good to be true. Well, here is my experience with it. We have been working to get a site's rankings back up for several months now. While it has no penalty, it clearly got hit by the algo change. So we have been very busy creating new content and attempting to remove as much "keyword rich" links as possible. This really hasn't been working very well at all, so when I heard about link detox boost I thought this was the answer to our prayers. The basic idea is link detox boost forces google to crawl your bad links so it know you no longer have links from those sites or have disavowed them. So we ran it and it was NOT cheap. Roughly $300. Now, 3 weeks after running it, the report only shows it has actually crawled 25% of our links, but they assure us it is a reporting issue and the full process has ran its course. The results. No change at all. Some of our rankings are worse, some are better, but nothing worth mentioning. Many products from Link Research Tools are very good, but i'm afraid this isn't one of them. Anyone else use this product? What were your results?
Intermediate & Advanced SEO | | netviper2 -
Confusion about forums and canonical links
Like many people, I get a lot of alerts about duplicate content, etc. I also don't know if I am hurting my domain authority because of the forum. It is a pretty active forum, so it is important to the site. So my question is, right now there could be 50 pages like this <domain>/forum/index.php/topic/6043-new-modular-parisian-restaurant-10243-is-here/
Intermediate & Advanced SEO | | BrickPicker
<domain>/forum/index.php/topic/6043-new-modular-parisian-restaurant-10243-is-here/page-1
<domain>/forum/index.php/topic/6043-new-modular-parisian-restaurant-10243-is-here/page-2
<domain>/forum/index.php/topic/6043-new-modular-parisian-restaurant-10243-is-here/page-3
all the way to:
<domain>/forum/index.php/topic/6043-new-modular-parisian-restaurant-10243-is-here/page-50</domain></domain></domain></domain></domain> So right now the rel canonical links are set up just like above, including the page numbers. I am not sure if that is the best way or not. I really thought that all the of links for that topic should be
<domain>/forum/index.php/topic/6043-new-modular-parisian-restaurant-10243-is-here/ that way it would passing "juice" to the main topic/link. </domain> I do have other links setup for:
link rel='next',link rel='up',link rel='last' Overall is this correct, or is there a better way to do it?0 -
Technical Question on Image Links - Part of Addressing High Number of Outbound Links
Hi - I've read through the forum, and have been reading online for hours, and can't quite find an answer to what I'm searching for. Hopefully someone can chime in with some information. 🙂 For some background - I am looking closely at four websites, trying to bring them up to speed with current guidelines, and recoup some lost traffic and revenue. One of the things we are zeroing in on is the high amount of outbound links in general, as well as inter-site linking, and a nearly total lack of rel=nofollow on any links. Our current CMS doesn't allow an editor to add them, and it will require programming changes to modify any past links, which means I'm trying to ask for the right things, once, in order to streamline the process. One thing that is nagging at me is that the way we link to our images could be getting misconstrued by a more sensitive Penguin algorithm. Our article images are all hosted on one separate domain. This was done for website performance reasons. My concern is that we don't just embed the image via , which would make this concern moot. We also have an href tag on each to a 'larger view' of the image that precedes the img src in the code, for example - We are still running the numbers, but as some articles have several images, and we currently have about 85,000 articles on those four sites... well, that's a lot of href links to another domain. I'm suggesting that one of the steps we take is to rel=nofollow the image hrefs. Our image traffic from Google search, or any image search for that matter, is negligible. On one site it represented just .008% of our visits in July. I'm getting a little pushback on that idea as having a separate image server is standard for many websites, so I thought I'd seek additional information and opinions. Thanks!
Intermediate & Advanced SEO | | MediaCF0 -
Our URLs have changed. Do we request our external links be updated as well?
Hello Forum, We've re-launched our website with a new, SEO-friendly URL structure. We have also set up 301 redirects from our old URLs to the new ones. Now, is there any benefit to asking those external websites that link to us to update their links with our new URLs? What is the SEO best practice? Thanks for your insight.
Intermediate & Advanced SEO | | pano0 -
Footer Link
Hello, Some of my hosted clients don't mind if I put a footer link on the bottom of their website. I would like to put a footer link that looks like Seomoz's - http://imgur.com/GrC8y Basically it would look like so: "Powered by "my company name". The world's #1 "keyword" provider (LOGO goes here) Here are my questions: 1. Would this hurt or help my rankings? 2. Should the logo be hosted by my clients so that a different ip is hosting my logo (where my image name will get picked up)? Or is it best to host it myself? 3. If my company name and keyword are getting linked, is that one link too many? 4. Is it a good idea to use a different keyword so that other keywords get picked up by SERPs, or should I set myself up on one keyword ? Thank you so much! Shawn
Intermediate & Advanced SEO | | Shawn1240