Complex navigation structure leaving me puzzled with Meta keywords! Would love some help...
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Hi there
So I have a main navigation,
It includes 5 categories
Each category contains 4-6 sub categories
Within these sub categories, there are 6 - 10 sub sub categories
Its a rather complex navigation but allows the end user to land exactly where they want without much mooching.
Now my issue is the use of keywords. Should I be feeding the keywords used in the main category through to the sub category and the sub sub category as they are all linked or should I use unique keywords for each sub/sub/sub category?
I have added an image of the nav layout so you can see how it works.
I hope that makes sense?
Could love some help!
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I concur with Ressler. You are better off thinking of the end user than SEO on the finer points of navigation, IMO. You certainly don't need to repeat the category keyword as you drill down.
Widgets/red-widgets/cool-red-widgets/<< might be too many widgets.
Just as "beste SEO practice" suggests we only use the keyword phrase 1-2 times in a title tag, I would probably not overuse it in a path.
Widgets/red/cool-red-widgets/ might be less 'keyword stuffed."
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Incorporate some of the same words, but you will want to focus on a more direct point as you go through the subs.
Widgets/red-widgets/cool-red-widgets/
This will aid in both SEO and user experience.
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For example:
In this case the main category is Equestrian clothing and the keywords I am using are-
equestrian wear sale, horse riding body protectors, horse riding hats, ladies jodhpurs, ladies breeches, mens breeches, horse riding clothing, horse riding apparel, kids horse riding clothes, just togs
At present I am using the following keywords in the sub category rider clothing-
rider clothing sale, ladies Jodphurs, ladies breeches, horse riding jackets, horse riding polo top, horse riding gloves, horse riding clothing, just togs, woof wear, tagg equestrian
Is this right? Should the sub category actually continue using words from the main category?
Does that clarify it a bit more?
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I'm sorry, but your question is not clear to me even when I look at the graphic. Could you offer an example using one set of keywords to clarify, please?
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