Bold just the primary keyword or primary and secondary
-
Hello!
Advice is much appreciated.
I'm targeting two keywords, primary and secondary. Should i bold just the primary keyword or primary and secondary? The same for the alt tag and URL. Should i include just the primary keyword or primary and secondary?
Thank you.
Shane
-
I bold keywords as a way of emphasizing particular words or indicators. If I am trying to provide some detailed instructions or help and advice I will bold a section so the reader knows this is a very important part of the process.
Everyone has different perceptions on the use of bold in text but if it actually helps the reader then it will also help the SEO part.
I agree obvious bolding of text is so old skool and so obvious at times.
Be authentic .
-
I agree Egol.
On page optimization should flow naturaly. You can give it a gentle nudge, but if you have to to force it, your proabably doing it wrong.
-
Bolding keywords is an outdated SEO technique that only makes it looks as if you're trying to over-optimize your content. Don't spend time worrying about things like bolded or italicized keywords, instead use that time towards creating great content that people will want to link to.
-
Here is what I do... I'm not saying it is the best way... just sharing.
I don't bold anything unless the context of the content commands it. I think that SEO bolding puts a bad odor on my content.
My alt tags contain words that precisely describe the image.... and if you have done a good job of sourcing your images that usually produces keywords in the alt tags.
I try not to let the nuances of SEO drive the way I run my websites... I am not saying that I ignore SEO - I don't. ... just saying that I try not to do things that make my visitors wonder... "Why is this bold?"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does anyone know of a tool where you can get all of the keyword that any given landing page is ranking for?
I'd like to find out what landing pages are ranking for which keywords, but I haven't been able to find a tool that does it. I was hoping there would be something where I could submit the url and get a list of every keyword it is ranking for. Any thoughts or suggestions? Thanks!
On-Page Optimization | | Powerblanket0 -
How specific do I have to be when adding keyword to the meta title which I am trying to rank for?
I am looking for some clarity on what exactly you need to spell out for google in the exact match and what google understands in terms of using keywords in your meta title which I am trying to rank for. For example if my category page is for women's top, with both printed and solid color options, would it be ok to write- "Women's Tops: Printed & Solid Shirts & Tunics" and be able to rank for women's tops, women's printed tops, women's solid shirts etc. or would I have to be more specific and use women's as the keyword modifier before each term and write- "Women's Tops, Women's Printed & Solid Shirts, Women's Tunics"?
On-Page Optimization | | whiteonlySEO0 -
URL structure of the page: Does this one need to contain the most important keyword for better SEO?
Hi everyone, I’m trying to get "air-conditioner-repair.html" to rank higher for the keyword "air conditioner los angeles". I am wondering whether or not I should change URL to "air-conditioner-los-angeles-repair.html" to get better results? Will be thankful very much for any advise you can offer!
On-Page Optimization | | kirupa0 -
To use or not to use: Keywords with locations
Hello there. I work for a marketing agency that manages SEO campaigns for a variety of small businesses in South Florida. Let's say we have a client that sells cheap shoes at their store location. Obviously, we want to show up in Google rankings for search terms like "cheap shoes south florida" or "cheap shoes miami." Now, my question is, when optimizing a website's content for various keywords, is it really necessary to include keywords with the location (which are often awkward for both reading and writing purposes)? Ideally, I'd prefer to have text that always reads as naturally as possible. Text like this is just an eyesore: Welcome to ExampleSite.com, home of the best cheap shoes Florida. We offer all kinds of cheap shoes Boca Raton. Your whole family doesn't have enough fingers and toes to count how many cheap shoes West Palm Beach we have in stock! Contact us to ask about our cheap shoes Miami discounts today! Olé!" What say you? Is there a way to work around ugly SEO text like this while still effectively ranking for GEO terms? Thanks!
On-Page Optimization | | BBEXNinja0 -
Title Tag: Phrases vs. Keywords Separated by "|"
Hello, One of my client's old sites has all category titles of the form (for example) running shoes | running shoe | walking shoes | walking shoe including many that perform well with over 60 characters. I'm in the process of rewriting the titles into something like Running and Walking Shoes, A quality shoe at OurShoes.com The reason I'm rewriting them is for future google penalties, and to look better to possible guest post opportunities. Also to look better in the SERPS But the old style is performing very well. What are the real pros and cons of each? Thanks.
On-Page Optimization | | BobGW0 -
Need YouTube Tips for ranking videos using keywords
Hi, I'm working on building explination videos to had to our site. The video will be publish on a new YouTube channel I will create and the YouTube file ad to web site. How and Where to use keyword on YouTube to rank well? Is there some tips I should know to bring traffic to site using YouTube? Can anybody give some tips? Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
Making best use of keyword phrase domain url
Hi everyone Our industry has a particular keyword phrase that is very popular. We currently own this as a domain name. How can we make use of this to our main websites advantage?
On-Page Optimization | | LadyApollo0 -
Can you expound why i have to avoid using meta keywords?
I'm using the on page report card and it tells me that i have to avoid using meta keywords.I'm a little bit confused. I thought that it's important to use it all the time so search engine can better index the site. if I use SEO Quake it will tell me in the diagnostic test that I need to input keywords.
On-Page Optimization | | jsevilla0