Link to overall brand pages
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On our website we have two ways to get in a brand environment. We have general brand pages and brand pages divided by category. At this moment the category brand pages get the most SEO value, because we have a link on our homepage to these pages (via the mega dropdown). The problem is that we would like to assign the SEO value to the general brand pages (with all the articles) instead of the category brand pages (with only articles within a category). We prefer to optimize the general brand page without a link to this page on the homepage for now.
for example;
Those two pages have the most SEO value
www.debijenkorf.nl/herenmode/diesel
www.debijenkorf.nl/damesmode/dieselbut we would like to assign value to;
www.debijenkorf.nl/dieselDo you have a solution for this problem?
Thank you in advance!
Kind regards,
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In my clothing retail e-commerce experience, I had much the same issues. Most people tend to search more refined than just a brand name, and men's or women's is a pretty basic distinguisher.
That said, I'd do a couple things: 1) figure out what keywords you want to target and make sure your copy's robust and 2) linkbuild. Especially with luxury brands, there are tons of fashion blogs to partner with, and it's pretty amazing what you can get by sending someone an article of clothing.
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