How to calculate the most powerful websites in my industry?
-
Hi,
I would like to do some research and put together a post on the most powerful websites in my industry, and was wondering if you have any advice on how to calculate this - or if there is a tool available?
Rather than making assumptions, I would like to try and be as accurate as possible.
Thanks in advance for suggestions.
-
Thanks for your responses and time. Apologies for being so vague I was trying to find out if there is a tool that does this or encourage a discussion on the topic, this is my first seoMoz question - I'll think of a better one next time ;o)
BTW the motivation for this is purely for producing interesting content and to point readers (students and professionals) to the most powerful sites in the industry (for what it's worth, I wouldn't make the list - but aim to one day).
Here are my thoughts on this subject - please don't feel like you have to reply.
So I was thinking to create a spreadsheet with a list of the websites in the industry (your right, I pretty much know who will be up there).
e.g. Companies, Brands, Associations, Academic Centres, Media & Bloggers from the industry and also include the websites that appear in the top 10 search results for variations of each keywords.
Score each site on a range of factors (compared against each other) - here are some ideas:
- Domain Authority
- Amount of links
- Quality of links (only counting links over a certain domain authority (20) - 20 Page Authority for .Wordpress/Blogspot sites)
- No of Blog post Retweets
- Average number of comments for top 5 posts
- Links to page/ratio
- Social Profiles (whether they have them and size of follower base)
- Page Loading speed
- Readability level
- How often the website is updated (if poss)
- Amount of times appearing in the search results for keywords (position 1, 2, 3 , 4, 5)
- Alexa Rank (although I don't feel confident relying on Alexa)
- Amount of indexed pages
Thanks again for any response and ideas.
-
....or perhaps prepare a post on another subject.
-
I kinda had the same impression... if you don't know the powerful sites in your own niche then maybe you need a different niche.
-
I don't know you and don't want to offend you, but if you're putting together a post and asking us for advice on how to do it, then why are you doing the post?
If I walked into a class and the teacher asked me for advice on how to run his class, I would hustle over to the drop/add office.
-
The most powerful websites in your industry will be the ones that are beating you everywhere... then use the SEOmoz tools to get some data.... then call somebody at each company and they might give you an earful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am confused/frustrated/surprised how bad my website is doing on google ranking
Hello, I am confused/frustrated/surprised how bad my website (flyhy.co) is doing on google ranking and I have no clue why even though I have been doing my homework regarding SEO. Just a bit of background, I have created a new website about 6 months ago for the paragliding community, the primary goal is to provide a platform for people to publish their ads (osclass), but also to provide some interesting reviews and tools to help paragliders chose their wing. We have been putting a lot of effort to provide a nice user experience and tio build the tools mentioned above. Our main channel to connect with the community is Facebook, and we have been quite active there. I have looked at many SEO articles and I made sure the website provides a good UX, the URLs are SEO friendly, good meta data, etc. Also have been using the google search console and analytics to monitor all of this. But here is the thing, all these does not seem to change anything in our ranking for important keywords such as "paraglider for sale", "paragliding equipment", etc. We seem to only rank (looking at Google’s keyword tool) for very specific wing model names that people have mentioned in their ads. I have ran out of ideas on how to improve our SEO !!!!!! I know the website is only 6 months old, but by now we should get some results. As an example, I will mention one our main website competitors: www.paraglidingequipment.org. OK the URL is pretty obvious and this website ranks in page #1 for "paragliding equipment" (but also for "paraglider for sale" and other paragliding related key phrases). OK there is the URL (paraglidingequipment.org), but I thought nowadays google bots are smarter than just that. The website is 1 year old (so not really much older than us, and was ranking high anyway even 6 months ago). The website looks like it was clearly made by one person and then quickly just left it running, so no content has been added (except for people putting their ads), there is almost no activity on the Facebook account. I have run some test such as "pagespeed insights" and we both rank the same. On "seositecheckup.com", we are clearly better with more 10 points. Is there anyone out there who can tell me what is going on? Have I missed a very important aspect of SEO? Is our website somehow compromising the robots crawling (although I can see about 80 pages have been already indexed in google search console)? I know content is king, but in paraglidingequipment.org the only content I see are ads, and we have ads and other interesting (ie reviews and tools) for paragliders. To conclude, I am basically completely clueless of what to do to rank at least on the first couple of pages of google for the key phrases above. I need help. Hichem. PS: in Moz bar our score is non existing (PA=1,DA=10), on paraglidingequipment.org (PA=23,DA=15). So it looks that essentially we are not apparent on the web! PSS: We have also tried to build some backlinks on few important paragliding community websites.
Competitive Research | | hichemboudali0 -
Keyword strategy for wordpress category base blog in competitive industry
Hi friends, We have a client in the movie review blog industry, which we are aware is highly competitive, but we have tons of content (over 10,000 unique posts) and a good team of reviewers for fresh content. I was wondering about any input on keyword variations for our SEO Title of our wordpress main categories, like "Movie Reviews". I was thinking a modification to "Latest Movie Reviews", but the competition is only slightly less, and still seems questionable for attaining eventual rankings. "Best Movie Reviews" is slightly higher than "Latest Movie Reviews" but the competition still seems tough. What would be a good long term strategy with these category pages, any suggestions?
Competitive Research | | JustinMurray0 -
How can I find out the exact match visitors for a competitor's website?
Hi, I'm trying to find a way of finding out the estimated number of exact match visitors that a competitor's website has got. I know that SEO agencies can find this out, and there must be a way of doing this for myself. Thanks
Competitive Research | | MThacker0 -
Thoughts on Nofollow My Account / Shopping Cart Pages on an eCommerce Website
I recently noticed most of my competitors (eCommerce sites) have linked to pages within their sites that do not always contain product information (my account, shopping cart, etc) using rel="nofollow". My site does not currently do this. Are there any advantages to using rel="nofollow" on similar pages on our site? Any disadvantages?
Competitive Research | | Gordian0 -
How can I do competitor mobile website analysis?
How can I do a competitor mobile website analysis? I am having troubles finding competitor tools for mobile sites.
Competitive Research | | seoflorida0 -
Why does the link analysis of my website say I have no links?
When I click on the "Link Analysis" tab it says my website has a domain authority of 1 and has 0's for every other category. When I run it in Open Site Explorer - it says I have a page authority of 51 with over 4600 links. My website also seems to be at a stand still over the past several weeks. Anyone know why the two Link Analysis is not showing anything? Thank you
Competitive Research | | tyler7560 -
Twitter as a website's #2 ranked linked page?
A site I'm researching on open-site explorer has a #2 link with page authority of 52 and Domain authority of 97, and that link is the site's twitter page. No other sites I've researched have had their twitter page show up in it's link rankings like this, can someone explain?
Competitive Research | | TheSquareFoot0 -
50,000 Links From The Same Website
Hey Mozers, I was conducting competitive research for a client of mine and I discovered one of their competitors has over 50,000 backlinks! After removing my heart from my stomach I realized that 99.9% of the links came from a single website that doesn't have nearly that many pages. Has anyone experienced this in the past? And if so what exactly is going on? C
Competitive Research | | calindaniel0