Better to update or add articles?
-
Hi,
We have an online gift store and we write new blogs every year. Question is, if we already had a blog that's called 'Top Valentine Gifts' from last year,should we update the blog content with the most updated data,
or should we add a new blog called 'Top Valentine Gifts 2012' and rename the old one to 'Top Valentine Gifts 2011' (and 301 redirect the old URL)?
Which one is more beneficial in terms of SEO?
-
Make the new page for 2012 and then link it from the 2011 page.
Believe me I am all for adding year values on websites, you would be surprised how many people search with the year value it is a crucial element.
I would start the social buzz, articles, blogging, link building for the page as valentines day is soon.
-
If you have evergreen content that's going to repurposed every year, it's definitely best to have a URL without the year, unless the year is relevant to the content*.
If it were my site, I would create a new page (not blog post), titled /top-valentine-gifts/ or whatever you choose, and create a link on the 2011 page to the new page - something like "Click here to see the best valentine gifts". Feel free to make the title & h1 for the page say 2012 and update that each year, just don't include it in the URL.
If you're concerned about blog subscribers seeing the content in the blog section or the RSS feed, then I would create a blog post along the lines of "Best Valentine's Day Gifts for 2012" that has some unique content that is valuable for this year, and link that to the primary page that has content relevant to all years.
*** If the year is relevant to the content:**
One example of where I would use the year in a page URL is if the content was going to be relevant only to that year, such as Best Movies of 2011 or 2012 Olympics. If there is value to keeping that content around for years with the original content on it, then that's a good argument for creating new pages for each event.If you're really savvy, keep tabs on who links to your 2012 Olympics content, so that you can contact those people when 2014 rolls around...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need advice on the better URL structure to go with
I am rebuilding our existing website on a new platform and need advice on which URL structure would be the most ideal. The following examples are of a product that we have with a very long page title. Not all of our products have titles this long, but enough of them do to cause some concern. I was also wondering if I should end the url with file type .html or if leaving it out is better. Thanks in advance! OPTION 1. this example just uses the root domain and the entire product title separated by dashes http://ewheels.nextmp.net/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed OPTION 2. this example uses the crawl path as well as the entire product title http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed OPTION 3. this example uses the crawl path and just the part number at the end since the folders already contain all the keywords necessary http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/ace-2090aff01silace-20105aff01sil
On-Page Optimization | | elementmotor0 -
How can I redirect anything after the article url to main article?
Hello everyone, When someone visits my websites article like http://www.website.com/article-title/lol , it give to 404 page error. But when someone http://www.website.com/article-title/ , it shows the article. The word "lol" can be changed to anything. I would like that to be redirected to the main article. Example: Someone visits website.com/article-title/lol, they should be redirected to website.com/article-title/ Is it possible to do so? If yes, please tell me how. Note: I'm using WordPress Thank you
On-Page Optimization | | hakhan2011 -
Can I add multi location business cities to homepage meta title or desc.?
I have a business with 6 locations (in the same state) but very different cities. We we expanded from one location with the city name in the URL we followed best practices to move to the new domain without the singular city name in the URL. We definitly took a hit on the organic side and I'm trying to figure out best practice for where to add geo info. Currently I have geo info: -In footer
On-Page Optimization | | beehiive
-Contact Page -On local page It's a WP site and each location has it's own page (ie. locations/geolocation_keyword). I know all other locations will take sometime but my concern is the hit we took on the original location that had geo-target URL. I guess really my question is simply can I include city names in homepage meta title and desc.?
and is there anything else I can do to bounce back organically on the original city faster?0 -
In counting words for a "long article," do comments count in the word count?
As Moz and others have proven, long articles help ranking, linking and sharing. My question is, do the comments at the end of an article count in the word count as Google counts it.
On-Page Optimization | | bizzer0 -
Why aren't our articles ranking in Google?
We have a website promoting Pakistani lawyers online. The website also has an articles section where we post articles reviewing different legal cases and laws. All of our articles are written by actual lawyers are high quality and unique. Website itself doesn't have large page/site authority but its not a baby website either. I can't figure out why our articles don't rank on Google. Here are few of the articles:
On-Page Optimization | | Heydarian
http://www.pakistanilawyers.com/articles/pakistan-child-custody-laws-explained-479/
http://www.pakistanilawyers.com/articles/pakistan-divorce-law-476/
http://www.pakistanilawyers.com/articles/pakistani-law-insolvency-guide-460/ I don't know whether its simply because there are not enough links pointing to our website or if there is a problem in the website itself that i can't find. Thanks for the help0 -
Does Google give weight or importance to scholarly articles such as those found in pubmed?
Does Google give weight or importance to scholarly articles such as those found in pubmed? www.ncbi.nlm.nih.gov/pubmed Do you think it matters to Google if you format and word your contents so that they look like research articles?
On-Page Optimization | | monchconch0 -
Which is better, have our location in the title or have a title that is 66 characters?
I was told by an SEO company that I need to put our name and location in every page title, however, an seomoz.org campaign gave me warnings for having a page title that is too long. Which is better, have our location in the title or have a title that is 66 characters? We have both a physical and online store, so it would still be nice to direct foot traffic to our physical store.
On-Page Optimization | | HockSports0 -
Long tail traffic - what is the best way to go back and add focus to repetitive long tail keywords?
Hey everybody, So, our niche doesn't have a million and a half searches per month, which makes a handle full of visitors look mighty enticing to a CMO Our price point is very high too, so to the question, is it worth taking the time to put a whole new content strategy in line for a few new visitors, the answer is yes. Now's the hard part. How on earth do I make 1,000 pages for similar topics? Is making new pages the best way to go about this? (probably so right? It's the only thing that I can see that would certainly increase likelihood of being more relevant, plus if I don't I will be missing out on the benefits of beefing up our site, AND the opportunity to more specifically answer a users query.) With phrases like "keyword" and "aftermarket keyword," the searcher is asking for two totally separate collections of results. I'm always reading about the importance of being there throughout the buyers complete purchasing /research process, which makes me think that considering doing anything other than creating unique pages is simply missing out.. Suggestions? Massive Content Strategy Help? Anybody? Thanks, TA
On-Page Optimization | | TylerAbernethy0