Homepage Keywords for a Client with Multiple Services
-
We have a local client who services are very broad and there is no one service, i.e. keyword or keyword phrase, that covers all that they do. This is making it very challenging to select keywords to optimize the homepage for. Basically they do everything from engineering, surveying, planning, environmental, etc. We were thinking we would focus mainly on their most important service which is engineering and then use the other services as supporting phrases. However, this feels very diluted and there will be pages on the site for each of these services where the keywords will be targeted. Any thoughts or recommendations for this type of situation?
-
Thanks everyone for your input...this was very helpful and on target with what we were thinking.
-
- Make sure the individual services pages are well optimized (internally and externally). Focus on link building to those places.
- Focus on one keyword on the home page, but make mentions of the other services in the content. Build a wide array of links that mention those keywords.
- Then, use exact match keywords to link to your service specific landing page. Building relevant links to those pages.
- Make sure your most important pages have the most authority being passed to them through your web pages.
-
Perhaps there is a more generic term or longer tail keyword phrase that encompasses the type of services they offer (that has some search volume) that you could focus on the home page and then get very specific on the inside pages.
Another alternative might be to focus on the branded company name on the homepage.
Yannick offered some great ideas, too.
-
Choose 1.
Pick the one they make the most money on, or where they have a lot of staff members sitting on the bench, or where the competition is harder, or where the search volume is higher, or where you know the conversion rate of the keyword is higher .... or...
a combination of all that
GL!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Question about Homepage Title
Hi there, I recently made a change to the title URL for my site, and it changed how Google displayed my sitemap. Before it showed the most common sites, and now it simply links to 4 of them below the domain URL without descriptions. I have attached images below which shows my problem. I hope this is the right section for this question. Thanks! 5ypdnY2 4u2HAia
On-Page Optimization | | One20 -
Schema for Web/SEO Service Pages
I was thinking about setting up my services pages for SEO and Web design with Schema code for a product. Is this a good idea? Has anyone done it?
On-Page Optimization | | NeilBelliveau0 -
Using Subdomains to Increase Keyword Density?
I have a website on which I publish lots of news (sometimes up to 10 posts per day). I have a feeling that somewhat it is diluting the density of some keywords I am targeting. By using subdomains, would I avoid diluting keyword density too much? Of course, I am talking about a reasonable use of subdomains (maybe 1 or 2). What's your opinion?
On-Page Optimization | | sbrault740 -
Site is not ranking for a particular keyword !!
One of my site is ranking for all the main keywords except one. This keyword is just a variant of those keywords which are all ranking in top 10 (page 1) in Google. Why is it happening? Does Google punishes site for one keyword. I know competition of keyword matters but other keywords with similar competition are ranking. And even the site is very well optimized for this keyword (titles and site copy without any stuffing) Any Solutions ?
On-Page Optimization | | Personnel_Concept0 -
Keyword distribution in the whole site
I've been taught during a SEO course that the whole site has to contain the chosen keywords with a fixed proportion of optimized pages, that should be like this: 50% of pages optimized on the most relevant keyword (just one keyword) 25% of pages optimized on secondary kewords (depending on the size of the site, could be a few pages for each secondary keywords) 25% of pages on long tail keywords. the teachers was a very respected SEO professional, but I've never seen this strategy anywhere in other articles or SEO guides. what do you think about it?
On-Page Optimization | | DavideM
It's true that it brings visibility for the top keyword?
does it lead to cannibalization?
what others strategy do you use?0 -
SeoMoz Pro - Keyword stuffing but its a forum
hiya guys Just going through the Seomoz Pro on page thing One of the flagged items is keyword stuffing, I have 22 keywords (stuffed) but they want it down to 15, the thing is, my website is a forum. and the keyword stuffing is from the title name of each categories eg its a nightlife forum so Birmingham nightlife forum Brighton nightlife forum Leeds nightlife forum Manchester nightlife forum u get the picture To avoid this keyword stuffing, should I change some of the forum names to eg leeds nightlife forum > leeds nightlife forums? just by adding the 's that will half the keywords, but its not solving the problem in the long run, if i was to add more cities and areas with the XXXX nightlife foru. What you reckon guys? Cheers guys Luke
On-Page Optimization | | Lukescotty0 -
Continuous variation of a keyword
Lords, on a site i have optimization job, a specific keyword, for over 5 months, ranging from 7 to +100 position. One day the keyword is there, beautiful on the first page, and another day disappear. I do not understand why this happens, someone has something happened? I can not stabilize it, and is one of the most important for this client. I live in tension, in the morning the first thing I do is search to see whether the keyword is. Obviously it did in the first 2 months, then relaxed as she always comes back : ) Anyone have any idea what might be happening?
On-Page Optimization | | j0a0vargas0