Homepage Keywords for a Client with Multiple Services
-
We have a local client who services are very broad and there is no one service, i.e. keyword or keyword phrase, that covers all that they do. This is making it very challenging to select keywords to optimize the homepage for. Basically they do everything from engineering, surveying, planning, environmental, etc. We were thinking we would focus mainly on their most important service which is engineering and then use the other services as supporting phrases. However, this feels very diluted and there will be pages on the site for each of these services where the keywords will be targeted. Any thoughts or recommendations for this type of situation?
-
Thanks everyone for your input...this was very helpful and on target with what we were thinking.
-
- Make sure the individual services pages are well optimized (internally and externally). Focus on link building to those places.
- Focus on one keyword on the home page, but make mentions of the other services in the content. Build a wide array of links that mention those keywords.
- Then, use exact match keywords to link to your service specific landing page. Building relevant links to those pages.
- Make sure your most important pages have the most authority being passed to them through your web pages.
-
Perhaps there is a more generic term or longer tail keyword phrase that encompasses the type of services they offer (that has some search volume) that you could focus on the home page and then get very specific on the inside pages.
Another alternative might be to focus on the branded company name on the homepage.
Yannick offered some great ideas, too.
-
Choose 1.
Pick the one they make the most money on, or where they have a lot of staff members sitting on the bench, or where the competition is harder, or where the search volume is higher, or where you know the conversion rate of the keyword is higher .... or...
a combination of all that
GL!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should my home page be ranking for services provided?
Hello, Should I be tracking and trying to rank my home page for the services we provide? For example, I have separate pages for services that I will be ranking for, but should I also be adding those same service keywords to my tracking list for homepage? Or just merely mention that we have those services on the homepage and leave the attempted ranking of those for their service page? I hope that is clear... Thanks in advance
On-Page Optimization | | Gavinn1 -
Recommendation for keyword relevancy/density tool
Can anyone give a recommendation other good keyword relevancy and density tool? Thanks
On-Page Optimization | | seoman100 -
Designing path structure - readability or keyword density
We are looking at redesigning our URL structure to accommodate our expansion. This gives us a chance to change the path, but we have found conflicting advice on readability vs. keyword density. These are our three options. mywebsite.com/s/birmingham/restaurants (Keep it short so that the keywords dominate the path) or mywebsite.com/search/birmingham/restaurants (Accurately describe the content on the page) or mywebsite.com/top/birmingham/restaurants (Be a bit spammy and include a word often associated with our inbound searches) Does anyone have any experience on what works best?
On-Page Optimization | | HireSpace0 -
Keyword in home II
Hi there! As someone told me in this forum it's important regarding SEO that the home page has the keyword in the url. When I type in www.tarifakitesurfcamp.com the home page is shown but it doesn't have the keyword por that page (cause obiously I didn't make any change at all) . I mean it should be something like www.tarifakitesurfcamp.com/KEYWORD right? The problem comes when I try to edit the url in the page section of wordpress. I'm not allowed to do that. Otherwise I CAN edit the rest of the pages of the website (not the home or considered as home). Does anybody have an answer for this issue? Thanks
On-Page Optimization | | juanmiguelcr0 -
Meta Keywords
Hello! Just wondering what opinions others have on Meta Keywords? Ive read in the past here on Seomoz that they are irrelevant now to search engines. I do see some of our Large competitors still using them. When I use the SEO page tool to check out pages for optimization it recommends that we remove them? This is something that I have been doing for a few months now but am second guessing myself now. Should I continue to leave them out of current page structure? Thank You!!!!
On-Page Optimization | | TP_Marketing0 -
Do I need a robots meta tag on the homepage of my site?
Is it recommended to include on the homepage of your site site? I would like Google to index and follow my site. I am using WordPress and noticed my homepage is not including this meta tag, therefore wondering if I should include it?
On-Page Optimization | | asc760 -
Keyword reversal
Suppose you want a page in your website to rank for a two word phrase like "red wagon". So you create a page mywebsite.com/redwagon.html and optimize it for "red wagon". Suppose the domain name redwagon.com is taken, but the domain name wagonred.com is available. Is it possible to take advantage of the available domain name wagonred.com to improve the rank of mywebsite.com/redwagon.html?
On-Page Optimization | | ChristopherGlaeser0 -
SEO Titles and Keyword Density
Hey guys, I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
On-Page Optimization | | SEOMyGod0