Amazon vs. eBay
-
I'm doing an analysis to understand why Amazon outranks eBay sometimes. They are both big brands with alot of trust so just want to confirm my thinking and maybe gain some new insight. Amazon has more pages indexed (in Google), more internal links (pointing to homepage), and more images indexed in Google Image Search (alot more!), and of course a higher page rank.. So, question I would like to run by everyone, is are the stats basically what is responsible for Amazon's SEO success as compared to eBay? Or, is there something else I'm missing?
- PR: eBay 7, Amazon 9
- Pages Indexed: eBay 106M, Amazon 875M
- Internal Links: eBay 62, Amazon 261
- Google Images: eBay 150M, Amazon 4.3B
-
I used to be a platinum powerseller on eBay ($150,000/mo in revenue). I don't know if the metrics you have are necessarily indicative of Amazon ranking over eBay. I can tell you this, their platform was completely different when I would sell on both. For instance, Amazon ALWAYS had a static page while I would create a page on eBay that would only last 30 days. If you take the scenario, Amazon has a lot more time to have links pointing to individual pages whereby ebay doesn't. EBay is freakin awesome and yet I hate them. BUT they do have a MASSIVE repeat buyer community. I have sold on both and bought on both.
It comes down to how many quality links point to that particular page; whether on Amazon or eBay.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Data that shows people who click on paid vs organic listings
Hey Everyone, I've been searching for data on the percentage of people who click on paid vs organic. My last stats which are now outdated show 60% of the people click on organic on average and 40% click on paid. Any help/links would be greatly appreciated.
Competitive Research | | JohnSammon0 -
Selling on eBay and Amazon, does it have a negative impact our your website?
_We sell on multiple platforms I.e own website, eBay, Amazon and have noticed over the last few years to hold a page 1 ranking on Google is becoming more and more difficult as the SERPs are saturated with the big brands. _ My question is, we've loaded all of our products and there lovely unique descriptions to eBay and Amazon, is there any chance that this content is helping eBay and Amazon rank (may be not by much!), but certainly not doing us any favours. As effectively why would you show our site in the search results for a product range, when all of the content/products already appear on eBay/Amazon which is several SERPs places higher? Is Google not inclined to think, "hey no need to show x site, as the content is already features on Amazon, why show it twice?" Any one have any thoughts?
Competitive Research | | bnknowles10 -
GA Benchmarking: sum of sessions by channel vs total number provided
Hello. There is a huge difference in benchmark provided total amount of sessions and number of sessions if I add them up by channels:Screenshot If I manually add number of sessions by channel i get 187+114+59+69+231+121+168+225=1174 However,report says 227. That's MORE THAN 5 TIMES difference. Does anybody know what's happening? If not, are there other free tools, providing some benchmark reports?Thanks!
Competitive Research | | seomozinator0 -
Tool to scrape data from Homedepot,ebay,amazon.
Does anybody know about a tool that you can use to aggregate data about the best seller products in categories for major retailers in USA? I did find a couple not so good tools for amazon and even ebay but retailers like walmart and homedepot are left out.
Competitive Research | | Harveyspecter0 -
Relevancy vs Quality of the website in blog commenting
For example, I would like to comment on a do follow blog with my link inserted in the comment. The blog post is relevant with the link i inserted however there are too many spammy links on the comment. Will this affect my website in terms of "link neighborhood" even my site is relevant to the blog? how do you judge whether the blog is worth commenting and putting your link on it? Does link building on blog comments actually hurt the page rank of websites if it go wrong such as spammy sites?
Competitive Research | | andzon0 -
Ranking for Competitive Keywords vs. Less Competitive Keyword Variations
I'm curious about situations where a website ranks very well for query variations, but doesn't rank for the query itself (or the reverse of that). For Redfin (where I work), here is the situation with regard to keyword rankings on Google (searched today from USA, incognito)... real estate search - #4 real estate online - #4 real estate site - #5 find real estate - #9 get real estate - #16 real estate - #163 It stands to reason that a site ranking well for a competitive query should also rank well for less competitive query variations - especially query variations that are non-limiting and do not demand a custom landing page (for example, I would consider 'board games' to dramatically limit the query 'games' and be best targeted with a targeted page...not so with 'real estate site' and 'real estate'). So, my question is, what are some theories regarding situations like this? Why do some sites rank so well for competitive queries but not for non-limiting query variations? Why aren't the sites that are crushing us for 'real estate' also crushing us for 'real estate' variations (to be clear...the top sites are crushing us for both)? Is it anchor text? Is it social signals? Is it offline signals, co-occurrence, or citations? What about internal linking and site structure? I realize it's likely a mix of all this, but I'm hoping we can drum up some new ideas here. FYI, on Bing we also rank very well for 'real estate' variations, but leap up to 31st for 'real estate'. Thoughts?
Competitive Research | | RyanOD0 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
Page quantity vs no crawl errors.
Which one is better: Have a ton of pages but accept crawl errors or; Have a lot less pages with no crawl errors. Let's say I have a product catalogue with 10 regular pages and 500 product pages (same page with content and title defined by url parameter like 'id'). It seems that even with a different product name, product description, price, color etc, I get dupplicate content crawl errors. I also know I could use a link tag with cannonical rel attribute to fix the crawl errors but I would lose indexing on 499 pages. In this case is it better SEO wise to have: 510 pages with 499 dupplicate content crawl errors or; 11 pages with 0 crawl errors?
Competitive Research | | escteam0