Hierachy in a Title Tag Needed?
-
When coding the title tags of a website, is it important to note the hierarchy of the website so the search engine can find that page? So, for example, the title tag would be, for a subcategory:
Webpage Subcategory>Category>Website name
Does this help the search engine rankings at all? Or can the search engines figure out the hierarchy by reading a sitemap or the HTML readable navigation? Then you could focus on the descriptive keywords of the subcategory page for the title tag.
Also, should you always include the site name in the title tag?
-
My pleasure !! Cheers.
-
Thanks Rob!!
-
My testing has not shown any improvements with regards to this effort - BUT you could try it, and share the results with the rest of us!
Best practice for SEO TITLES is something like:
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary KeywordSee this article on from the Moz team and a pretty good read too!
http://www.seomoz.org/learn-seo/title-tag or
http://www.seomoz.org/beginners-guide-to-seo
Cheers! Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any downsides to using a canonical tag temporarily?
I'm working on redesigning our website. One of the content types has a main archive page (/success-stories) containing all of the success stories (written by graduates of our program). Because we plan to have success stories for other people (non-graduates), I'm using category hierarchies (/success-stories/graduates and success-stories/nonprofits, for example). It will go one level deeper to organize graduates by graduation year (/success-stories/graduates/%year%). I think this will work out well. However, we won't have non-graduate success stories for a little while, probably at least a few weeks, which means that /success-stories and /.../graduates indices will contain the same content for a while. So my question is this: Will it hurt to use a canonical tag that points to /success-stories/graduates as the authority until the main archive page contains more than just graduates? Or would it be better to use a 302 redirect from /success-stories to /.../graduates until more diverse content is added?
Intermediate & Advanced SEO | | bcaples0 -
Canonical tag on a large site
when would you reccomend using a canonical tag on a large site?
Intermediate & Advanced SEO | | Cristiana.Solinas0 -
Title page google serp
Why does Google change the titles automatically? I have <title>Canyoning Açores - São Jorge | Discover Experience Açores</title> but google show Discover Experience Açores: Canyoning Açores - São Jorge
Intermediate & Advanced SEO | | tiagoarruda0 -
Increase in duplicate page titles due to canonical tag issue
Implemented canonical tag (months back) in product pages to avoid duplicate content issue. But Google picks up the URL variations and increases duplicate page title errors in Search Console. Original URL: www.example.com/first-product-name-123456 Canonical tag: Variation 1: www.example.com/first-product--name-123456 Canonical tag: Variation 2: www.example.com/first-product-name-sync-123456 Canonical tag: Kindly advice the right solution to fix the issue.
Intermediate & Advanced SEO | | SDdigital0 -
Cross Domain Rel Canonical tags vs. Rel Canonical Tags for internal webpages
Today I noticed that one of my colleagues was pointing rel canonical tags to a third party domain on a few specific pages on a client's website. This was a standard rel canonical tag that was written Up to this point I haven't seen too many webmasters point a rel canonical to a third party domain. However after doing some reading in the Google Webmaster Tools blog I realized that cross domain rel canonicals are indeed a viable strategy to avoid duplicate content. My question is this; should rel canonical tags be written the same way when dealing with internal duplicate content vs. external duplicate content? Would a rel=author tag be more appropriate when addressing 3rd party website duplicate content issues? Any feedback would be appreciated.
Intermediate & Advanced SEO | | VanguardCommunications0 -
Why is google truncating my title tag?
We are trying to figure out why the search result for the term "au pair" is not matching our designated title tag or anything on our page. If you search "au pair", please see the result for the domain interexchange.org. We do not see this problem with other search terms.
Intermediate & Advanced SEO | | jrjames830 -
Help needed regarding 1:1 Redirection
Hi all, We are currently working on a very large site having approximately 5000+ pages and its going to be 301 redirected to a new domain. For this we need to redirect each and every page on a 1:1 basis as mentioned in the Webmaster Central guide. Now the site is in flt file and not in CMS and is becoming very tough to set manually redirection for these pages. The site is hosted in a Windows server and using IIS web config file. Now any help regarding any automated or easy way to do the 1:1 redirection will be appreciated. Thanks in advance,
Intermediate & Advanced SEO | | ITRIX0 -
Do I need to use canonical tags if I'm 301 redirecting pages?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0