Hierachy in a Title Tag Needed?
-
When coding the title tags of a website, is it important to note the hierarchy of the website so the search engine can find that page? So, for example, the title tag would be, for a subcategory:
Webpage Subcategory>Category>Website name
Does this help the search engine rankings at all? Or can the search engines figure out the hierarchy by reading a sitemap or the HTML readable navigation? Then you could focus on the descriptive keywords of the subcategory page for the title tag.
Also, should you always include the site name in the title tag?
-
My pleasure !! Cheers.
-
Thanks Rob!!
-
My testing has not shown any improvements with regards to this effort - BUT you could try it, and share the results with the rest of us!
Best practice for SEO TITLES is something like:
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary KeywordSee this article on from the Moz team and a pretty good read too!
http://www.seomoz.org/learn-seo/title-tag or
http://www.seomoz.org/beginners-guide-to-seo
Cheers! Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt Tags
Hi We have lots of alt tags missing, I know they'e recommended by Google, so moving forward we will ensure we add them to product images, but should we go back and update the ones we have missing? How important is it for SEO? Has anyone tested this? Thanks
Intermediate & Advanced SEO | | BeckyKey0 -
How and When Should I use Canonical Url Tags?
Pretty new to the SEO universe. But I have not used any canonical tags, just because there is not definitive source explaining exactly when and why you should use them??? Am I the only one who feels this way?
Intermediate & Advanced SEO | | greenrushdaily0 -
Help needed on HTTPS
Hi Can anyone help me. I need some help with some example of large e-commerce sites going to https. Ideally these need to be e-commerce sites but any large site will be great, so that I can show the impact. The site can be based anywhere in the world, its more the impact I am after. Thanks Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
Need to know if this could be dangerous
We have recently launched an store, and we had created 301 redirects from the old product pages to the new ones. But we found that the new website performance was a quite slow, and that it would improve a lot if you add a number at the end of the product page url. But that implies to change the 301 redirect and to add a new one for the pages that has already been updated by the search engine. I mean. www.store.com/oscommerce/catalog/productpage.html has been now 301 redirected to www.store.com/sectionname/productpage this was 48 hours ago. But now, (I know it, we should check this before...) we need to change the url to www.store.com/sectionname/productpage/5487 this way the performance improves a lot. But we are afraid of doing two 301 in just 48 hours. any advice?
Intermediate & Advanced SEO | | teconsite
Shoud we find another way of solving the performance issue? Thanks0 -
Title Tag Best Practices
In light of all the Google updates in 2013, have you updated/changed your title tag best practices? Is the format of (Keyword | Brand) still working well for your optimization efforts or have you started incorporating an approach similar to this format . (Keyword in a Sentence | Brand) Thanks in advance for your opinions.
Intermediate & Advanced SEO | | SEO5Team0 -
Duplicate Titles caused by blog
Hey I've done some research and understand the canonical tags and rel prev and rel next, but I wanted to get someones opinion on if we needed it since the articles are somewhat independent of each in content (there's a focus on both banks and accountants) We have over 68 pages of blog materials http://www.sageworks.com/blog/default.aspx?page=7 through http://www.sageworks.com/blog/default.aspx?page=68 Thanks in advance for your help!
Intermediate & Advanced SEO | | josh1230 -
Title tags with >70 characters but most important words at start. Is this really a problem?
Is there in fact any kind of negative impact having title tags longer than 70 characters, as long as I place the most important keywords at the start and make sure that title still is compelling when cut somewhere around 70 characters? Are the additional words after the 70 characters limit just ignored? May additional words dillute the strength of the first words or may they even be helpful ? Any experience or any studies you know about impact of longer title tags? Or any statement from google about it?
Intermediate & Advanced SEO | | lcourse0 -
Canonical tags required when redirecting?
Hello, My client bought a new domain and he wants it to be the main domain of his company. His current domain though has been online for 10 years and ranks pretty well on a few keywords. I feel it is necessary to redirect the old domain to the new one to take advantage of its ranking and avoid any broken links. The sites are exactly the same. Same sections and same content. Is it necessary to place canonical tags on one of the sites to avoid duplicate content/sites? Any thoughts? Thanks
Intermediate & Advanced SEO | | Eblan0