Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Exact match Title and H1 tags, and over optimization
-
Hi Mozzers - was just wondering whether matching H1 and Title tags are still OK, or whether there's an over optimization risk if they exact match?
-
I think that Google knows what (keywords) your articles are about - so there is less need to stuff them into a title tag.
However, matching the keyword to what the searcher has in mind and will see bolded in the SERPs is still important.
"providing variety within the SERP when compared to other results"
Exactly. You need to stand out. Show that your content or product has special value, inspire the searcher to click on your page. I believe that title tags can move rankings if you can get the visitor to click and hold them after they land.
-
Thanks for responding so quickly. Upon further thought, I think what I'm seeing is less about Title and H1 matching, and more about providing variety within the SERP when compared to other results. I'm trying some things on a low risk site so we'll see what happens.
-
I still think that there is no problem with having title tags that match your H1 tags.
Ten years ago, I wrote title tags that focused on keywords. Now I am writing title tags that focus more on presenting something interesting from the article that might elicit clicks. A lot of the old title tags remain on the site but I revisit them every time I update or rewrite a page.
-
Almost 4 years later, I'm curious what your current thoughts on this are EGOL? I too have seen great results with exact match title tags, but I've started to notice more recently that it doesn't work like it used to. Especially in cases where many other results in the SERPs also show results with exact match (or very close to exact) title tags. My untested suspicion is that Google doesn't want a SERP chalk full of results that all look the same (neither would users for that matter), so a better SERP would show more variety.
Anyway, the world of SEO is ever-changing and I was curious to see how your answer from 2013 stacks up in 2017.
-
Thanks for feedback EGOL and Oleg - can't see there's a problem myself, though I haven't carried out any testing - I remember Rand debated this very issue a few years back.
-
there's an over optimization risk if they exact match?
Who is saying this stuff?
I have this on LOTS of pages. LOTS. Have been doing this since the 1990s.
My pages rank great.
Why would google penalize for this? This is giving the visitor a page that is named exactly what he saw when the title tag was displayed in the search engines.
I don't think that Google engineers are in the Plex saying. "Let's screw people who use identical title and H1." "Gotcha you sneaky weasel!"
If somebody is getting a rankings reduction for this I bet that they have awful spammy title and H1 that on their own deserve a markdown.
<title>Best Green Widgets | Nice Green Widgets | Cheap Green Widgets</title>
If anybody knows where a credible SEO is publishing stuff like this, backed-up with good experimental data involving lots of demoted pages, please post a link here. And, if I am motivated enough by it to go out and change a huge number of pages, I'll let you know.
-
I think you should still be fine as I've not noticed any penalties when thats the case. However, you can throw the brand name into the title. "Keyword - Brand" with "Keyword" as the H1 is very common and wouldn't be overoptimized for sure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Positions dropping in SERPs after Title and Snippet change
Hi! I switched to a better title and meta description today for our page. Instead of ranking us better and displaying the new title - google let us fall from Position 10 to Position 16 (still dip laying the old title and meta description). Why is that? (I only changed it for the homepage) Cheers Marc
Intermediate & Advanced SEO | | RWW0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
Utf-8 symbols in the Title or Meta Description?
Has somebody any experience (pros or cons) to using utf-8 symbols in the Title or in the Meta Description tags?
Intermediate & Advanced SEO | | Yosef
Expedia uses it:
http://prntscr.com/74ofrv 74ofrv0 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
Wordpress Tag Pages - NoIndex?
Hi there. I am using Yoast Wordpress Plugin. I just wonder if any test have been done around the effects of Index vs Noindex for Tag Pages? ( like when tagging a word relevant to an article ) Thanks 🙂 Martin
Intermediate & Advanced SEO | | s_EOgi_Bear0 -
Lowercase VS. Uppercase Canonical tags?
Hi MOZ, I was hoping that someone could help shed some light on an issue I'm having with URL structure and the canonical tag. The company I work for is a distributor of electrical products and our E-commerce site is structured so that our URL's (specifically, our product detail page URL's) include a portion (the part #) that is all uppercase (e.g: buy/OEL-Worldwide-Industries/AFW-PG-10-10). The issue is that we have just recently included a canonical tag in all of our product detail pages and the programmer that worked on this project has every canonical tag in lowercase instead of uppercase. Now, in GWT, I'm seeing over 20,000-25,000 "duplicate title tags" or "duplicate descriptions". Is this an issue? Could this issue be resolved by simply changing the canonical tag to reflect the uppercase URL's? I'm not too well versed in canonical tags and would love a little insight. Thanks!
Intermediate & Advanced SEO | | GalcoIndustrial0 -
Rel=canonical tag on original page?
Afternoon All,
Intermediate & Advanced SEO | | Jellyfish-Agency
We are using Concrete5 as our CMS system, we are due to change but for the moment we have to play with what we have got. Part of the C5 system allows us to attribute our main page into other categories, via a page alaiser add-on. But what it also does is create several url paths and duplicate pages depending on how many times we take the original page and reference it in other categories. We have tried C5 canonical/SEO add-on's but they all seem to fall short. We have tried to address this issue in the most efficient way possible by using the rel=canonical tag. The only issue is the limitations of our cms system. We add the canonical tag to the original page header and this will automatically place this tag on all the duplicate pages and in turn fix the problem of duplicate content. The only problem is the canonical tag is on the original page as well, but it is referencing itself, effectively creating a tagging circle. Does anyone foresee a problem with the canonical tag being on the original page but in turn referencing itself? What we have done is try to simplify our duplicate content issues. We have over 2500 duplicate page issues because of this aliasing add-on and want to automate the canonical tag addition, rather than go to each individual page and manually add this tag, so the original reference page can remain the original. We have implemented this tag on one page at the moment with 9 duplicate pages/url's and are monitoring, but was curious if people had experienced this before or had any thoughts?0 -
Should I Allow Blog Tag Pages to be Indexed?
I have a wordpress blog with settings currently set so that Google does not index tag pages. Is this a best practice that avoids duplicate content or am I hurting the site by taking eligible pages out of the index?
Intermediate & Advanced SEO | | JSOC0