Does focussing deep linking too much on one page have a negative impact elsewhere?
-
Hi, I'm just starting a backlinking campaign on a new website and am focussing on one deep page for client - focussing a lot of good quality backlinks on that one page.
I'm aware that most of the other pages, including homepage, lack good backlinks.
Can I go ahead and focus powerful backlinks on that one 'deep' page without a problem, or may that approach result in negative impacts on other pages' SERPs.
-
You're welcome Luke, glad to have helped
-
Thanks Simon for the great answers, and thanks Casey for your interesting question too. Much appreciated
-
Hi Casey
Yes, that would likely be fine at face value (though still not ideal for reasons covered shortly) and in Luke's question it's about one deep page rather than another page at top-level. If the page is so important, then probably a good idea to move it higher up as shown in your example.
With this suggestion though, it's very much 'putting all the eggs in one basket'. It's usually a better strategy to create a really valuable website rather than relying on just 1 valuable webpage.
Using an analogy; a one-man football team wouldn't be that successful no matter how many fans he had, a strong team supporting that one-man would surely achieve more and please the crowd more-so.
Creating other useful pages to support the site overall and this page in-question, with link building to those pages, would provide a better user experience and offering than just having 1 useful page amongst lots of useless ones.
Though if the business strategy is fulfilled by just relying on one page and one page alone, then yes it would be the best option available to concentrate on just that one page.
So two possible options between us, depending on the business objectives.
Regards
Simon
-
Hi Simon,
What about when you have a average site no one really cares about, but on this average site they have a page with really awesome content and it looks like this:
- http://www.boringsite.com/ - 30 inbound links
- http://www.boringsite.com/really-awesome-content/ - 3000 inbound links
Would that not make sense? Will Google still see that as un natural, or will they know the reason for the link discrepancies?
Thanks,
Casey
-
Hi Luke
What you will be risking with this strategy is creating a Link Profile for the website that looks Unnatural for which a negative impact such as devaluing the links could potentially occur.
By all means work on getting some great links into this important page, but don't ignore the rest of the site in the process, ensure that other pages and areas of the site also receive some good links too.
"Everything in Moderation" (everything ethical & good practice that is) as the saying goes, is usually a safer bet when it comes to SEO. Vary the type of links that you actively try to gain and where those links are going to.
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
Google is no longer ranking home page but sub page lower, why?
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
Link Building | | DoRM0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Header and Footer Links on Home and other catelog pages of site
Hello, in our site www.mycarhelpline.com - we have just reworked on header and footer links. Have removed lost of unncessary footer links. However, the header links on extreme top right side has some links like - login, register, about us, partner with us etc. Is is that google will give importance to these links and i rather should move them to footer links of page and should move the most important anchor links on the top header. Pl suggest
Link Building | | Modi0 -
LINK BUILDING. IN MAIN PAGE OR INNER PAGES?
I have a question about Link Building. What´s best for SEO, putting the links in main page or using a Link page inside with all the links? I would also like to know what´s best for SEO follow or not follow links, and how they work? Thanks in advance. Maria Jesus
Link Building | | goperformancelabs0 -
PPC Landing pages and SEO landing pages query
We do a fair amount of work on PPC and because of this a lot of our PPC landing pages also do quite well in SEO. We are thinking that the landing pages do well because they get a lot of traffic from PPC and therefore, maybe google can index and take note of these pages quicker? The pages that usually shoot right up the rankings are new pages used for long tailed keywords. So I have a few questions: Does the traffic from PPC actually have any effect on SEO rankings? If we were to create a page that was to act solely as an SEO landing page, would google take note if there was no traffic? Would simply linking from our main site to the landing page be enough to give it a bit of authority, in which we can build upon? Thanks in advance.
Link Building | | esendex0 -
How Do You Link Build For Clients That Have Static Pages & No Resources For Social Media?
Hey, I have recently come across a client that wants link building services. It's a lead generating 'side business' that has no physical address (nor do they want one associated) They will 5 or 6 static pages They have no resources to spare for social media activity What would you do in this situation? Thanks.
Link Building | | LukeyJamo0 -
If I write a PR release on a site such as PRweb with anchor-text links that is picked up and published by other news sites, do the engines consider this duplicate content or additional, beneficial links?
I recently wrote a news release on PRweb that was picked up identically by 8 other news websites, with the same anchor-text links as the original. Is the reproduction of duplicate content and links across different websites like this to the benefit or detriment of SEO and ranking power? Some of the links are: http://www.mynewsdesk.com/uk/view/pressrelease/eventa-new-eventa-christmas-parties-website-is-launched-648923?utm_source=rss&utm_medium=rss&utm_campaign=Alert&utm_content=pressrelease http://www.prweb.com/releases/christmasparties/neweventasite/prweb8562064.htm Many thanks!!
Link Building | | RobertHill0