Does focussing deep linking too much on one page have a negative impact elsewhere?
-
Hi, I'm just starting a backlinking campaign on a new website and am focussing on one deep page for client - focussing a lot of good quality backlinks on that one page.
I'm aware that most of the other pages, including homepage, lack good backlinks.
Can I go ahead and focus powerful backlinks on that one 'deep' page without a problem, or may that approach result in negative impacts on other pages' SERPs.
-
You're welcome Luke, glad to have helped
-
Thanks Simon for the great answers, and thanks Casey for your interesting question too. Much appreciated
-
Hi Casey
Yes, that would likely be fine at face value (though still not ideal for reasons covered shortly) and in Luke's question it's about one deep page rather than another page at top-level. If the page is so important, then probably a good idea to move it higher up as shown in your example.
With this suggestion though, it's very much 'putting all the eggs in one basket'. It's usually a better strategy to create a really valuable website rather than relying on just 1 valuable webpage.
Using an analogy; a one-man football team wouldn't be that successful no matter how many fans he had, a strong team supporting that one-man would surely achieve more and please the crowd more-so.
Creating other useful pages to support the site overall and this page in-question, with link building to those pages, would provide a better user experience and offering than just having 1 useful page amongst lots of useless ones.
Though if the business strategy is fulfilled by just relying on one page and one page alone, then yes it would be the best option available to concentrate on just that one page.
So two possible options between us, depending on the business objectives.
Regards
Simon
-
Hi Simon,
What about when you have a average site no one really cares about, but on this average site they have a page with really awesome content and it looks like this:
- http://www.boringsite.com/ - 30 inbound links
- http://www.boringsite.com/really-awesome-content/ - 3000 inbound links
Would that not make sense? Will Google still see that as un natural, or will they know the reason for the link discrepancies?
Thanks,
Casey
-
Hi Luke
What you will be risking with this strategy is creating a Link Profile for the website that looks Unnatural for which a negative impact such as devaluing the links could potentially occur.
By all means work on getting some great links into this important page, but don't ignore the rest of the site in the process, ensure that other pages and areas of the site also receive some good links too.
"Everything in Moderation" (everything ethical & good practice that is) as the saying goes, is usually a safer bet when it comes to SEO. Vary the type of links that you actively try to gain and where those links are going to.
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link juice - What could be the reason for our bad internal page Page Authority
So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA. I have a fair idea of why this is the case but want to get some other opinions before I form my strategy. 1.It appears our internal link structure is not great and is not very organised 2. It appears we have 58 links going externally on some pages. Some of these external links are social media icons in the footer which are followed. Is there any other factors I should be aware of when building PA on some of my inner pages. Any Thoughts would be appreciated.
Link Building | | CAQ1 -
Linking to the same sites from more than one of my sites, is this bad?
If I work for a company that has more than one website within the same industry and we have separate websites within that industry. An example would be: CarLoans.com HomeLoans.com & PersonalLoans.com The only difference from this example is that we are a B2B Company. My question is: is it bad to acquire links from the same external websites for multiple websites that we own and want to rank for? If I establish a relationship with Forbes or some other website and I can get links to several of our sites, will it ever be bad to link to all of our websites from this one website. I am asking not just for high domain authority website like Forbes, but also for websites that may have a DA in the 30's 40's and 50's as well. Thank you
Link Building | | fersu0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
Do No follow links from social media platforms transfer authority or value when they link to third party websites?
With social media playing a bigger role in SEO (since the Panda, Penguin updates etc) and how search engines rank sites now, does anybody know why Twitter for instance has 'no follow' when I check my client's websites under 'inbound links' on Open Site Explorer?
Link Building | | caroline19770 -
Competitor links on unmaintained pages
hey all, this is my first posting... I have a webpage that is a great resource (ranked 3rd for my keyword) , and unarguably better than the site that is taking the first 2 places. Because my page is a much more useful resource for the same thing I have been looking at who is linking to them and asking them to take a look at mine in the hope that they will replace their link with my more up to date page. The problem is a LOT of the high value links they have (many .edu links) are from old, now unmaintained pages, where I have no chance of getting a link (or even contact with a webmaster) Its frustrating that they have so many good links to such an out of date page. I just wondered if any of you have had a similar situation. It just seems very hard to knock someone off that top spot if they have been established a long time, regardless of the quality of their content. I guess there is no solution to it except to find lot of other high value links myself - so not so much a question as a comment really! but happy to hear peoples own experiences of that sort of situation.
Link Building | | ricalebro0 -
How to Earn Links to Boring Pages on Your Site
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
Link Building | | ProjectLabs0 -
Link exchanges
I have quite a few legal clients and 90% of my clients top competitors are doing 1:1 link exchanges and they have been doing it for years. Other industries Dont seem as prevalent. I am just boggled every time someone says link exchanges don't work, will get penalized, or value is not passed. Its been working for my competitors....Legal SEO's seem to focus heavily on link exchanges. I have yet to do link exchanges, but am about to get started with a resourceful directory of local businesses on my clients site. Some will be linking back, but not all. Fear of penalization is lurking in my mind. Does anyone have any real data on this? Does anyone have an example of doing this properly and an example of how not to do it? I appreciate any feedback you can give. Thank you,
Link Building | | waqid0 -
What % Page Metrics & Social, What % Links?
It seems that a lot of the focus of SEOs, especially whitehat SEOs like SEOMoz and Distilled has shifted a lot more towards improving page metrics (bounce, return rate, etc) and social metrics. I'm curious - And of course, I'm just asking for guesses - But what percent of ranking do you think is page metrics, social metrics and other non-link based metrics and what percent do you think are link based metrics?
Link Building | | DerekP0