How to Earn Links to Boring Pages on Your Site
-
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
-
Here is a blog post and a presentation I did on building links into product pages. Hopefully there will be enough tips between these two and Rand's Whiteboard Friday post (Devin linked to below) to move you forward:
SMX West 2012 Presentation:
http://www.seoverflow.com/link-building/seoverflow-er-everett-sizemore-speaks-at-search-marketing-expo-smx/SEOMoz Blog Post:
http://www.seomoz.org/blog/building-deep-links-into-ecommerce-pages -
What are the products your offering on the product pages? are they reviewable? could a blogger create a review for your product and link to the product page? Do you have any videos out on the internet anywhere about the products? are there any directories you could list the product page in?
-
There's a Whiteboard Friday from a few years ago in which Rand talks about a couple of different tactics for dealing with this problem.
Another tactic he doesn't mention would be to remove most of the links from your linkbait pages, leaving only links to your money pages. This way a higher proportion of the 'link juice' will be directed to your money pages, rather than spread all over your domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
Is are Scoopon type sites a good place to get a link?
We have noticed that our competitors have links with equality from sites like this: http://www.groupon.com.au/ Scoopon type sites like this can be an effective way to generate sales for a business, I'm just wondering if these types of sites also have added value for SEO as sites like these do have a strong Domain Authority? Any thoughts on this subject would be most appreciated. Thanks!
Link Building | | Gavo0 -
Detected a bad site linking to you? what to do?
I have detected on linkdetox site that had stolen a face photo of a smile from a star my website and is linking to the page. I uploade a disavow with that site very bad domain. But my question is if should a take that picture of my site or rename so the link goes to 404. It is not an important or relevant page for my website
Link Building | | maestrosonrisas1 -
Gifly.com: url structure for new site with only one kind of page
Hi, we are launching a new site called Gifly.com, it's all about Gifs. At the moment, our robots.txt is blocking everything because we want to have a solid url structure before going public. There is only one kind of page, the permalink which has this form: http://gifly.com/QPmf/ (the four characters 'QPmf' are completely random) What we made different from the multitude of other Gifs site is that we are
Link Building | | mylittlepwny
trying to categorize gifs with hashtags, so we introduced these kind of urls: http://gifly.com/FoYi/
http://gifly.com/FoYi/#fail
http://gifly.com/FoYi/#blonde
http://gifly.com/FoYi/#dumb This was done for several reason, the first is that each gif can have up to 10
hashtags. Another approach to this could have been: http://gifly.com/fail/FoYi/
http://gifly.com/blonde/FoYi/
http://gifly.com/dumb/FoYi/ ...but we will face tons of duplicated contents for search engines because the same gif
would have 10x permalinks this way. The way we use to navigate between hashtags is via buttons/ajax (see the list of hashtags on the left)
We know that google may have a hard time understanding the site's structure, We'd like to know if the current set of urls, as: http://gifly.com/FoYi/
http://gifly.com/FoYi/#fail
http://gifly.com/FoYi/#blonde
http://gifly.com/FoYi/#dumb could be okay if we provide google a solid sitemap. We are thinking about a first sitemap with the list of hashtags,
each hashtag points to a second sitemap containing the list of new gifs uploaded for said hashtag. Thanks! gifly_logo_r_a.gif0 -
I am getting links on people's wordpress blogs but are not showing up on the just discovered tool. Is it true that wordpress links are no-follow links that do give off any link-juice?
A blogger told me that "wordpress.com does not allow blogs to show advertisements or use links to sites that sell merchandise of any kind" is this true? Am i wasting my outreach time trying to get links from wordpress operated blogs?
Link Building | | odegi0 -
What are your favorite tactics for getting links to money-pages?
We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.) For example: For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events Some sites can give their product to bloggers to review If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far. What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
Link Building | | AdamThompson0 -
Are Links from an article site with a pr5 valuable when the article page itself has no PR
This article site has a PR5 my article with author bio here, has no PR http://goarticles.com/article/A-Guide-to-an-At-Home-Spray-on-Tan/6531453/ Is this type of link of any value ? Thank you in advance, Joe
Link Building | | jlane90 -
1 million links can harm your site?
I have a client that bought a link for his site on a non related site with the anchor text for main KW. That site brought over 1 million links to my client's site. Now what should i do? Should i let the link there? Or should i remove it? The age of the link is more than 1 year, and the link is placed in top menu, under the header.
Link Building | | maldiniii0