How to Earn Links to Boring Pages on Your Site
-
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
-
Here is a blog post and a presentation I did on building links into product pages. Hopefully there will be enough tips between these two and Rand's Whiteboard Friday post (Devin linked to below) to move you forward:
SMX West 2012 Presentation:
http://www.seoverflow.com/link-building/seoverflow-er-everett-sizemore-speaks-at-search-marketing-expo-smx/SEOMoz Blog Post:
http://www.seomoz.org/blog/building-deep-links-into-ecommerce-pages -
What are the products your offering on the product pages? are they reviewable? could a blogger create a review for your product and link to the product page? Do you have any videos out on the internet anywhere about the products? are there any directories you could list the product page in?
-
There's a Whiteboard Friday from a few years ago in which Rand talks about a couple of different tactics for dealing with this problem.
Another tactic he doesn't mention would be to remove most of the links from your linkbait pages, leaving only links to your money pages. This way a higher proportion of the 'link juice' will be directed to your money pages, rather than spread all over your domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there value of consistently getting a link from a high DA site?
Is there value in consistently getting a link from a high DA sites? For example, consistently posting on a blog monthly rather then only doing it once and getting a link/being done with it. Could you list the pros of consistently getting links on high DA sites?
Link Building | | calf0 -
Is this a good idea for link earning?
Hi, One of our clients provides legal documents online and one of the document is bespoke 'Privacy Policy' for websites. It normally comes with a price as solicitors draft each policy manually. We were thinking to offer this for Free 1 - As a promotion so that we can attract webmasters 2- to earn links that we will ask webmasters to give us a link from their website once they add the text I wanted to get the understanding from you before i go ahead if this is a good a way to gain links or not? I appreciate your input Thank you
Link Building | | Rubix0 -
Should you avoid links from infographic sites?
Suppose you have an interesting infographic that you are promoting. Should you be cautious about having it published on sites that only publish infographics? Do you think these sites pass any link value?
Link Building | | ProjectLabs0 -
Targeting high Page Authority sites vs high Pagerank sites for backlinks?
For many years I've been working on seo/backlinks for my website. When doing analysis in opensiteexplorer I notice that the highest listed backlinks for my site are sites with high page authority and domain authority, rather than pagerank. For example one of the highest backlinks for my website has page authority/domain authority of 72/96 but the site itself is only a PR2, while my other backlinks have PR4, 5, or 6 with lower page authority. For a while I've been trying to partner with websites for backlinks from high pagerank sites, as I've always believed this is the #1 metric in relaying link juice. But OSE's metrics seem to not follow that train of thought -- it believes page authority/domain authority is a more important measure. Is it? Should I change my strategy to try to partner with websites that have high page authority rather than focusing so much on pagerank?
Link Building | | DiamondJewelryEmpire0 -
How to identify page authority and authority link to it?
Please help me to identify if joining ASTA - American Society of
Link Building | | NadiaFL
Travel Agents will be beneficial to me. One of the benefits ASTA offers link from their site with logo. http://www.asta.org/ How I can identify if this link is authorative? Thank you!0 -
Competitor links on unmaintained pages
hey all, this is my first posting... I have a webpage that is a great resource (ranked 3rd for my keyword) , and unarguably better than the site that is taking the first 2 places. Because my page is a much more useful resource for the same thing I have been looking at who is linking to them and asking them to take a look at mine in the hope that they will replace their link with my more up to date page. The problem is a LOT of the high value links they have (many .edu links) are from old, now unmaintained pages, where I have no chance of getting a link (or even contact with a webmaster) Its frustrating that they have so many good links to such an out of date page. I just wondered if any of you have had a similar situation. It just seems very hard to knock someone off that top spot if they have been established a long time, regardless of the quality of their content. I guess there is no solution to it except to find lot of other high value links myself - so not so much a question as a comment really! but happy to hear peoples own experiences of that sort of situation.
Link Building | | ricalebro0 -
How can I Improve My Site Page Rank?
How can I improve my site page rank? We were a three now a two as of today. How can I get it back to three at least or more?
Link Building | | AppleCapitalGroup0 -
New ways to get links (excluding on site link bait)?
Fellow SEOs, I’m looking for a new way to reach out to bloggers and site owners for links. There are quite a few link bait techniques to lure bloggers thanks to = amazing content, infographics,...but there are not so many articles on ways to contact bloggers/webmasters and ask for links... We all know that contacting site owners directly and politely asking then to place a link on their home page is as useful as a comb in Bruce willis’s hand. Link exchange is as dead as the Dodo and business partner links are usefull and easier to get but opportunities are often limited. I have been organizing contests for bloggers recently and it has been quite successful up to now, but I always like to have a spare trick up my sleeve. So if any of you have a decent method to reach out to bloggers/webmaster and get decent links please let me know, I will be forever thankful ; ) Cheers
Link Building | | ref.price0