Is this a good idea for link earning?
-
Hi,
One of our clients provides legal documents online and one of the document is bespoke 'Privacy Policy' for websites. It normally comes with a price as solicitors draft each policy manually. We were thinking to offer this for Free
1 - As a promotion so that we can attract webmasters
2- to earn links that we will ask webmasters to give us a link from their website once they add the text
I wanted to get the understanding from you before i go ahead if this is a good a way to gain links or not?
I appreciate your input
Thank you
-
Sounds good I'd love to hear the follow-up sometime. If you can vary the anchor text or keep it to something like "Click Here" or better yet your brand name that would definitely help avoid penalties.
Also try to keep the possibility of adding a no-follow to those links open with any webmasters you work with. You might even want to pick and choose certain domains to automatically nofollow from.
That's what I would do. Good luck!
-
Jesse, i think you are right, it is a grey area and i guess it is hard to know what will happen before i test it. I'll go ahead with the plan and I'll share the results with you. Hopefully, the results will be positive.
Thank you all
-
I would definitely tend to agree while worrying that there's somewhat of a gray area here.
Reason being that the page might not be as relevant as the domain. So if the privacy policy page is on hip-hop-records.com's signup page, and there are 100s/1000s of these types of links coming in with presumably all the same anchor text (i.e. "Privacy Policy") then that could be dangerous.
If all of the sites you deal with are legal sites and SMBs then fine. But I feel like many sites can generate privacy policies for any type of business/service/product/etc.
-
I definitely agree, it's relevant and they will probably pass a lot of PR sine the privacy page is usually all text and limited outgoing links.
-
Thank you all, each comment is very helpful.
I think getting a footer link is not a good idea but this won't be a footer a link. It will be coming only from 'Privacy Policy' page and if we can link to terms 'privacy policy' it won't be unrelated as this is what client provides.
I think it is a little different issue here then ''' website is create by ...Brand''. In terms of gaining links from any website is not unrelated to us, because a website with a 'Privacy Policy' is generally a business website and this legal company deals with legal matters of the businesses including Privacy Policy. I think as long as the links come from Privacy Policy or Terms and Conditions page, it will be a related link.
Would you agree?
-
I agree with Jeff that from a marketing perspective this is a good idea but forget about the link building opportunities. What you really want (using Jeff's example) is other web design companies linking and saying "woah you can get this awesome service for free over at ______." That way it is relevant, natural, and authoritative.
Technically what you're describing slightly violates the Google ToS, but I don't think you would be penalized for it unless you started QUICKLY gaining a ton of links from low DA and non-relevant sites. Nonetheless I think the idea is sound and after promoting it online you might find that it brings in new opportunities for link building in an organic manner.
You'd be surprised. And that's why SEO is now marketing which is now SEO which is marketing.
-
I think it's a decent idea because thew privacy policy page is usually linked to from the global footer so usually this page accrues decent PR if the site has PR. Also there are usually very few outgoing links on a privacy page, and it's only a link on that one page and not sitewide which is good.
-
Many website design companies do this with clients, putting "Web Design By company name" and adding a link either to the exact anchor text, or their company name. We experimented with this and found that there is a diminishing return on links like this, because our clients websites have nothing to do with web design.
This would probably be the same case for privacy policies for websites. Because the clients websites won't have anything to do with legal documents, it may not be the best linking strategy.
I do think giving it away for free is a good strategy. Instead of demanding them to provide a link from their website however, I'd try to get them to promote it on social media. Make easy share buttons from the documents with text like "We just got a free privacy policy for our website from (link to your clients company)"
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disvowing Links?
I ran a report through SEM rush and it came back with 174 toxic links ( score 100-60). I have been reading mixed reviews about what to do. Most of the websites are not relevant and appear to be linking to the images. Should I disavow these links? Would it help SEO? Or should I leave it be?
Link Building | | higherimages0 -
Need clarification on Linking strategy and whether I am doing more harm than good?
I wanted to get an opinion of whether a new strategy is wise or profoundly idiotic. Here is the scenario. We have a branded site that offers villa rentals around the world but we also have separately branded geo specific websites that focus on villas rentals at a specific destination meaning the villas are mutually inclusive on the sites but we try to differentiate them with different descriptions and markups. This is what we did. We have a magazine associated with the global company that posts articles 1 to 2 times a day and it is set up as a subfolder on the global website. The articles have revelant links to the global company landing pages as well as relevant villa pages. Additionally, we embed links to the geospecific websites as well if an article features a destination, topic or villa that is relevant to both the geospecific and global website. Moreover, In we have aggressively cross linked relevant keywords from specific villa pages (ie villa xyz on Barbados) to the magazine as well as to the root domain of the global website and other relevant pages. But we do not link the geospecific site back to the magazine or global site. Since we implemented this strategy, the rankings on our global site have dropped and the specific villa page on the global site (villa xyz on Barbados) has dropped precipitously for that villa xyz keyword. The complicating feature in all of this is that we have been launching new sites and fixes in the past month so I am not exactly sure what is the cause of the drop but I have a suspicion that the aformentioned issue may be a contributing factor. Any advice would be greatly appreciated.
Link Building | | Isle_Blue1 -
Getting a sitewide links from one domain as oppsed to few links from certain pages, a good, bad or horrible idea?
Hello, I have a website that is performing really well in Google for country specific Real Estate Website. I have had this site for just about 2 years and I have 4600+ indexed pages, and about 50 of my main keywords appear in top 10 results on Google. I have now started a second site with a brand new domain, its only about 2 months old. This one is a Travel website and again its country specific (same country that real estate website is performing well in) and since its still building up the content and has barely a couple of backlinks, I am thinking of adding a linkback to it from my Real Estate Site. Is it a good idea to add a site wide link back from header section of the real estate website to my travel website? Both sites has same country and most of the keywords in both relate to this country. Or will I be better off adding a few text links from few pages with best Page Authority? Or - do you suggest that I do not link the two at all? Both sites are hosted on different servers, with different IP's and one is on windows server created in asp.net while another is a magento site. Any advidce / insight will be much appreciated and thank you in advance.
Link Building | | waituk_sanjeev0 -
Link text
Can anyone give me any advise regarding anchor text in back links on external sites. I have about 8 bloggers reviewing our products on their sites. When they link to our site, they either use the words of our company name or something like “click here” as the words in the link. There are a few key words that we are wanting to improve for so should those words be made as the live link on their site?
Link Building | | Hardley1110 -
Outbound links
We are working with a large, global customer that has asked us to link to their website from about 5,000 pages of our website. The links would either point to one page on their website, or they would point to specific pages throughout their website. Is this a bad thing from an SEO perspective, as in - would either of us be penalized from search engines for doing this?
Link Building | | Prospector-Plastics0 -
Linking from Blogs
Hi I like to link from blogs on similar keywords on a regular basis but I am thinking about changing tactics as it can appear monotonous and un natural. What are peoples experiences in linking from blogs ?
Link Building | | onlinemediadirect0 -
Different Link Titles Linking to the same page
So I'm doing a lot of link building but my question is how do search engines treat different link titles to the same page. For example, my main page is www.musillawfirm.com If I have 20 links from 20 sites linking to it as Melbourne FL DUI Lawyer and 20 more linking as Melbourne FL immigration Lawyer and More linking as Cocoa FL DUI lawyer etc... what happens? Do the search engines just rank me higher for all the terms or would it be better to always just link to separate landing pages? Thanks in advance
Link Building | | musillawfirm0 -
Link Directory
I am not an SEO expert by any means, just trying to improve the ranking of my own personal real estate site. Are directory links good for backlinks, or are they a waster of time?
Link Building | | CalgaryRealtor390