Is this a good idea for link earning?
-
Hi,
One of our clients provides legal documents online and one of the document is bespoke 'Privacy Policy' for websites. It normally comes with a price as solicitors draft each policy manually. We were thinking to offer this for Free
1 - As a promotion so that we can attract webmasters
2- to earn links that we will ask webmasters to give us a link from their website once they add the text
I wanted to get the understanding from you before i go ahead if this is a good a way to gain links or not?
I appreciate your input
Thank you
-
Sounds good I'd love to hear the follow-up sometime. If you can vary the anchor text or keep it to something like "Click Here" or better yet your brand name that would definitely help avoid penalties.
Also try to keep the possibility of adding a no-follow to those links open with any webmasters you work with. You might even want to pick and choose certain domains to automatically nofollow from.
That's what I would do. Good luck!
-
Jesse, i think you are right, it is a grey area and i guess it is hard to know what will happen before i test it. I'll go ahead with the plan and I'll share the results with you. Hopefully, the results will be positive.
Thank you all
-
I would definitely tend to agree while worrying that there's somewhat of a gray area here.
Reason being that the page might not be as relevant as the domain. So if the privacy policy page is on hip-hop-records.com's signup page, and there are 100s/1000s of these types of links coming in with presumably all the same anchor text (i.e. "Privacy Policy") then that could be dangerous.
If all of the sites you deal with are legal sites and SMBs then fine. But I feel like many sites can generate privacy policies for any type of business/service/product/etc.
-
I definitely agree, it's relevant and they will probably pass a lot of PR sine the privacy page is usually all text and limited outgoing links.
-
Thank you all, each comment is very helpful.
I think getting a footer link is not a good idea but this won't be a footer a link. It will be coming only from 'Privacy Policy' page and if we can link to terms 'privacy policy' it won't be unrelated as this is what client provides.
I think it is a little different issue here then ''' website is create by ...Brand''. In terms of gaining links from any website is not unrelated to us, because a website with a 'Privacy Policy' is generally a business website and this legal company deals with legal matters of the businesses including Privacy Policy. I think as long as the links come from Privacy Policy or Terms and Conditions page, it will be a related link.
Would you agree?
-
I agree with Jeff that from a marketing perspective this is a good idea but forget about the link building opportunities. What you really want (using Jeff's example) is other web design companies linking and saying "woah you can get this awesome service for free over at ______." That way it is relevant, natural, and authoritative.
Technically what you're describing slightly violates the Google ToS, but I don't think you would be penalized for it unless you started QUICKLY gaining a ton of links from low DA and non-relevant sites. Nonetheless I think the idea is sound and after promoting it online you might find that it brings in new opportunities for link building in an organic manner.
You'd be surprised. And that's why SEO is now marketing which is now SEO which is marketing.
-
I think it's a decent idea because thew privacy policy page is usually linked to from the global footer so usually this page accrues decent PR if the site has PR. Also there are usually very few outgoing links on a privacy page, and it's only a link on that one page and not sitewide which is good.
-
Many website design companies do this with clients, putting "Web Design By company name" and adding a link either to the exact anchor text, or their company name. We experimented with this and found that there is a diminishing return on links like this, because our clients websites have nothing to do with web design.
This would probably be the same case for privacy policies for websites. Because the clients websites won't have anything to do with legal documents, it may not be the best linking strategy.
I do think giving it away for free is a good strategy. Instead of demanding them to provide a link from their website however, I'd try to get them to promote it on social media. Make easy share buttons from the documents with text like "We just got a free privacy policy for our website from (link to your clients company)"
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavowing Links
I need some advice... I've noticed our link profile has increased with many comments links --- something I certainly have not pursued manually. I'm new to disavowing links. However, before I go ahead and disavow them, I'd like to ask how harmful these links are and would you recommend this is something I can do myself (relatively novice SEO) or if you'd recommend someone who could do this for a reasonable cost. In one instance, the link from this comment thread is with the anchor text, "porn"... Certainly not something we want to rank for, haha! I look forward to your advice
Link Building | | LukeBTDT0 -
Internal links: How do I find keywords that are not linked to a URL?
Hi Moz members I'd really like to place an internal link of every instance of an important keyword phrase "cycling caps" or "cycling cap" to my eComm category page
Link Building | | andystorey
https://www.prendas.co.uk/collections/headwear/cotton-caps I feel this would not only help my customers browsing my store, but I believe it will help from an SEO perspective. How can I search my site using Moz, Screaming Frog, Google etc to find every time cycling cap(s) is used but is not linked to the above URL? I can then apply the same for cycling jerseys, socks, etc Andy0 -
Link Exchange
Is link exchange always bad? What if I want to add a link for other related products on my site which I do not offer, and the other site does the same for me? Will it be better to rather an article for each other product and link to somebody, than have one page with a list of other products to other sites. For example. We do training. Lets say we offer computer training. We search companies that does health and safety training offer to put their course on our site with a link to them, if they do the same.
Link Building | | Heinwest0 -
Disavow links from legit sites but have spammy link profiles?
I'm currently doing a backlink audit for our site with a LOT of backlinks. Some of the linking sites are legitimate business websites in our industry who have linked to us for a totally legitimate reason (we have good content!). However, these businesses themselves have a spammy backlink profile—that is, the only sites linking to that site are obvious link farm sites. Here is an illustration: spammyseolinks.com; payforseo.xyz; blackhat.ru  ==all link to==>  legitbusiness.com  ==links to==>  mysite.com Should I disavow this backlink? I guess it's not really giving me much SEO worth since it surely been branded a spammy junk domain, but then again, it's a real website that we've earned a link from because we're doing stuff the right way. Is it hurting or helping me?
Link Building | | THandorf0 -
Link from a directory
Hi, im submitting a clients website to some directories. They are a dental practice and I'm adding them to this website http://goo.gl/Tvyabd Once i added the business to its directory it asked me to add a link (in so many words) back to its website from my clients website. Is this ok to do or is it seen as spam? Im confused about this as sometimes directories are free and sometimes they ask for a fee for it to be fast tracked to put it on the website. I always check the Domain authority of the websites and make sure they are relevant to the industry that I'm working in but again not sure if this would be seen as "paying" for links. Thanks Ade
Link Building | | popcreativeltd0 -
Link Targets
What do you think of getting links from... high quality sites, with many non spammy high trusted links to them....but their traffic has been majorly hit by panda. I suspect perhaps for having too many thin pages. Is persuing links on these sites a good idea or not? I'd welcome opinions.
Link Building | | PeterM220 -
Which is better - A) links from multiple IP addresses, or B) Links with more associated social signals?
If you had to choose: A) Â 100 links contained in posts on 100 PR2* blogs, all on separate IP addresses, where none of the posts had associated social signals, or B) 100 links contained in posts within a single PR2* blog (single IP address), where each of the posts had 20 associated social signals, Which would you choose to increase your SERP performance? *I chose PR2 so that PageRank would not be a factor in the decision.
Link Building | | JohnScottDixon0 -
Link baiting tips, ideas, experiences, and lessons learned
Looking for tips, ideas, experiences, and lessons learned from other SEOs regarding link baiting. Our site is relatively new (launched in January) and would like to learn from others on baiting our content in ways which sites will link to us. Thanks, Shane
Link Building | | notarynow0