How to Earn Links to Boring Pages on Your Site
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We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
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Here is a blog post and a presentation I did on building links into product pages. Hopefully there will be enough tips between these two and Rand's Whiteboard Friday post (Devin linked to below) to move you forward:
SMX West 2012 Presentation:
http://www.seoverflow.com/link-building/seoverflow-er-everett-sizemore-speaks-at-search-marketing-expo-smx/SEOMoz Blog Post:
http://www.seomoz.org/blog/building-deep-links-into-ecommerce-pages -
What are the products your offering on the product pages? are they reviewable? could a blogger create a review for your product and link to the product page? Do you have any videos out on the internet anywhere about the products? are there any directories you could list the product page in?
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There's a Whiteboard Friday from a few years ago in which Rand talks about a couple of different tactics for dealing with this problem.
Another tactic he doesn't mention would be to remove most of the links from your linkbait pages, leaving only links to your money pages. This way a higher proportion of the 'link juice' will be directed to your money pages, rather than spread all over your domain.
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