What is the optimal link profile?
-
I am doing a variety of SEO link building techniques. I am doing:
-
guest blog posts
-
article submissions
-
directories
-
bookmarks
-
web2.0 properties
-
link acquisition
I don't expect much from the article submissions, web 2.0, and directories, so I am using these methods for the long tail and less competitive keywords. Is this a good idea?
When we talk about a link profile, is it per page or for the whole site? Does it matter if you have a more diverse link profile for a single page or does it have to be diverse for the whole site?
Appreciate any informed comments!
-
-
Try to focus more on those competitors who don't have an exact match domain, it's much harder to rank when your URL does not contain at least a partial match. Google still puts a lot of weight on exact match domains.
I would focus more on creating valuable content and post them on your site or use websites like Reddit, Digg or StumbleUpon to get the word out. Put a snippet on those sites and the rest of the article on yours. In addition, if you can share it with minded-like people, such as through Facebook, I'm sure that will improve the results.Try googling with industry-relevant keywords and advanced search operators to find sites that Google itself currently sees as authoritative, which are also publishing guest articles, then try submitting your articles to them if your website doesn't attract to many people.
-
A good idea is to get the link profiles of all your competitors on page 1. Then break all their links down by type, you will then get a good idea of what it takes to rank in that niche. If you aren't hot on excel, you could try cognitiveseo - they give this type of link profile breakdown... very useful
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tumblr links
I have several Tumblr blogs. Created when Tumblr links were worth more, and now primarily for my amusement. But, I'd like to get whatever link juice I can out of them. I thought only the footer links were do follow, but when I check Moz it's showing all links as do follow. Any idea which is true?
Intermediate & Advanced SEO | | julie-getonthemap1 -
GWT app and link emulation
Hi, I have a gwt site - https://www.whatiswhere.com. I have tab control which emulates the menu. I am planning to put <a>links instead of text into tab labels to create internal links. I am thinking to add java script to stop onclick event of</a> <a>otherwise i will get to the new session of GWT site. What I want is to just change the tab but at the same time have a link for the crawler. Would my approach work? Will it be equivalent to non-follow link? Will it improve the ranking comparing to 'no link at all' case?</a> <a>Thanks, Andrei.</a>
Intermediate & Advanced SEO | | Anazar_20010 -
Is a link inside a video player considered an inbound link from the domain the player is embedded in?
Good afternoon...We just added a link to our homepage inside the menu of our video player. In the link below, if you click on the menu icon in the bottom right corner of the video player, you'll see a "Powered by WellcomeMat" link at the bottom of the menu. http://www.wellcomemat.com/video/kt216e25172416n/-Rancho-Santa-Fe/Ca/92067/16596-Via-Lago-Azul/1234567890/ My question for the community is would that link be considered an inbound link from any site that has the video player embedded? So hypothetically, the video player is embedded into www.abcd.com. If a user would click on that link and go to our homepage, would search engines recognize that as an inbound link from abcd.com, even though it sits within our video player? And most of the time, the player sits within an iframe. So that's why I'm not 100% sure. Thanks for reading and for your help! It's much appreciated!!
Intermediate & Advanced SEO | | brian7201 -
Disadvantages of linking to uncompressed images?
Images are compressed and resized to fit into an article, but each image in the article links to the original file - which in some cases is around 5Mb. The large versions of the images are indexed in Google. Does this decrease the website's crawl budget due to the time spent downloading the large files? Does link equity disappear through the image links? Either way I don't think it's a very good user experience if people click on the article images to see the large images - there's no reason for the images to be so large. Any other thoughts? Thanks. 🙂
Intermediate & Advanced SEO | | Alex-Harford0 -
SEO from links in frames?
A site was considering linking to us. Their web page is delivered entirely via frames. Humans can see the links on the page, but it's not visible in source. I'm guessing it means Google can't detect the links, and there is no SEO effect, but I wanted to confirm. Here's the site: http://www.uofc-ulsa.tk/ Example links are the Princeton Review and Kaplan on the right sidebar. Here's the source code: view-source:http://www.uofc-ulsa.tk/ Do those links have any SEO impact?
Intermediate & Advanced SEO | | lighttable0 -
Optimising My Website Link Containers
Hi, I'm looking at my links containers and trying to optimise them. I would be greatful if anyone can give me some feedback on my plan for perfect optimaisation. My links are constructed as follows: I have a two states:
Intermediate & Advanced SEO | | James77
1/. A Non Hover state which contains an Image and Text
2/. A Hover state which contains a bit more text - I do this as containing full text on the non hover state would not be good for users and would look ugly as well. Here's an example block of the HTML - as you can see from the URL, its quite a deep page level. From the URL and Alt / Titles the Page I am Linking to is about: "The Royal Hotel Accommodation New York Holidays". I Just a bit confused on how I should apply ALT and Title (Titles in particular) attributes given the nested DiV's etc - I can apply these to parent level, or apply all levels, or apply them to a mix. Also is there any obvious thinks you can think of I am missing that may help onsite SEO? Thanks in Advance CURRENT UNOPTIMISED CODE:
The Royal Hotel
New York Holidays Accommodation
The Royal Hotel
MY OPTIMISED CODE (Adding Title and Alt attributes):
The Royal Hotel
New York Holidays Accommodation
The Royal Hotel
0 -
Google, Links and Javascript
So today I was taking a look at http://www.seomoz.org/top500 page and saw that the AddThis page is currently at the position 19. I think the main reason for that is because their plugin create, through javascript, linkbacks to their page where their share buttons reside. So any page with AddThis installed would easily have 4/5 linbacks to their site, creating that huge amount of linkbacks they have. Ok, that pretty much shows that Google doesn´t care if the link is created in the HTML (on the backend) or through Javascript (frontend). But heres the catch. If someones create a free plugin for wordpress/drupal or any other huge cms platform out there with a feature that linkbacks to the page of the creator of the plugin (thats pretty common, I know) but instead of inserting the link in the plugin source code they put it somewhere else, wich then is loaded with a javascript code (exactly how AddThis works). This would allow the owner of the plugin to change the link showed at anytime he wants. The main reason for that would be, dont know, an URL address update for his blog or businness or something. However that could easily be used to link to whatever tha hell the owner of the plugin wants to. What your thoughts about this, I think this could be easily classified as White or Black hat depending on what the owners do. However, would google think the same way about it?
Intermediate & Advanced SEO | | bemcapaz0 -
Footer sitewide links
Here's a question - does having a "website designed by" reference in the footer of every page of one of your clients help or hurt? I have a major university .edu that I designed a site for one of their departments and it is just about to launch and they've allowed me to put a reference in the footer. I've had pretty good luck with this on my other clients' sites, but didn't know if this practice is seen as spammy. Thanks
Intermediate & Advanced SEO | | Chas-2957210