Using a more relevant brand title for blog
-
I'm a newbee here so I appologize in advance for asking a question that might already be aswered ( i looked I promise).
The question is this, I've been fiddling with the title tags and came upon the need to make a decision about separating our blog brand to be more specific to it's content. We're a moving company, our primary website talks about services and is branded with our name (%page_name% | 2 Brothers Moving & Delivery Portland Oregon), our blog is a work in progress "Moving Guide" (%post_title% | Portland Moving Guide). Should I stick with the standard brand name on the blog or call it something keyword specific like above?
As a side question what do you all think about my titles in the first place?
In case you'd like to take a look:
-
I think the real question is, what do you want to be relevant for? If you want the relevance for your brand name, then use that as the first two words. Most people don't, because their brand name is unique enough, and there generally isn't competition for it (though there's some interesting results for you in regards to 'two brothers moving' versus '2 brothers moving'). In your case, assuming 'two brothers' isn't someone you're interested in competing with, I'd use keyword | brandname as webfeatseo suggests.
I would suggest that for both the blog and the main site, because it looks like you have the '2 brothers moving' and '2 brothers portland' searches essentially sewn up already.
-
Generally speaking I never put the company name into the title tags unless its a well established popular name that everybody would recognize and click through based on reputation.
Otherwise I pick keywords that will drive traffic and help boost my rank.
If you insist on company name then i would do
Keyword | companyName
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Titles and User Intent
Hi all, Just a question re: Titles. Does adding terms like "buy online" to the title for ecommerce websites change the way Google ranks you? For example: Blue Flowers | Flower Palace Buy Blue Flowers Online | Flower Palace Would the second title appear higher for people in the buying phase of the sales funnel, and lower for people in the research phase of the buying funnel? Or will it not matter?
On-Page Optimization | | Onlineorders0 -
Affect of ™ and ® in title for SEO
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct? Stephen
On-Page Optimization | | stephen.volker1 -
To Many Links & Long Titles
One of our clients currently has a number of pages that "Too many on page links", Now her menu in itself has the majority. With it being an eComerce website it has quite a few categories. How harmfull is this to search rankings. The other side of thing's, Currently the client has a large number of pages where the title of the page is the product, However her products for example could be "The pink fluffy bear 2x4 with extendable arm and voice activation ( batteries not included )" Again, how Harmfull is having a large volume of pages named like this.
On-Page Optimization | | bmkdigital0 -
Appropriate Use of Rel Canonical
I have encountered problems regarding rel canonical. When I ran On-Page Report Card it says **Error: ** Appropriate Use of Rel Canonical Canonical URL: "http://www.sourcedental.createmyid.net/teeth-whitening/" Explanation: If the canonical tag is pointing to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. Make sure you're targeting the right page (if this isn't it, you can reset the target above) and then change the canonical tag to reference that URL. Recommendation We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. If you've not made this page the rel=canonical target, change the reference to this URL. NOTE: For pages not employing canonical URL tags, this factor does not apply." I just don't know how to fix this. I am using Wordpress SEO by Yoast but I haven't change any settings regarding rel canonical. Can anyone help me with this? Thanks
On-Page Optimization | | projectassistant0 -
Title Tags
Would it be wise to change title tags on the fly? ex. NFL regular season is now complete and they are into the playoffs, want to optimize and structure page around new info. Worried about losing current rank. Thanks guys
On-Page Optimization | | TP_Marketing0 -
Why does Google show old title?
I made some changes to title tags on a clients site over a month ago. Google has since crawled all the pages that the changes were made to. Here's the problem. For some of the pages, the old title is still showing in search results. Why does Google do this? 2) What can I do about it?
On-Page Optimization | | eli.boda0 -
Best title tag structure?
Hi, In the below example, which one do you think would work best if any. The website is called greatshoes.co.uk (fictitious) The category is 'work shoes' and a page under this cat is lets say 'Size 9 work shoes' I tend to build my title tags like this: size 9 work shoes, cheap size 9 work shoes | greatshoes.co.uk BUT I have read on here it should be more like this: size 9 work shoes < work shoes | greatshoes.co.uk Does anyone think it would make a difference when targeting for the term 'size 9 work shoes' which title tag I use. Cheers
On-Page Optimization | | activitysuper0 -
Post Title - Use the blog's name or not?
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name. EX: title of post with keywords | name of blog OR EX: title of post with keywords The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
On-Page Optimization | | gregalam0