Title Tags
-
Would it be wise to change title tags on the fly? ex. NFL regular season is now complete and they are into the playoffs, want to optimize and structure page around new info. Worried about losing current rank.
Thanks guys
-
Agree with Dana. If the content of the page is changing, then there is merit in changing the title tags.
If you are going to be adding additional content though, just add additional pages to the currently ranking website under the appropriate semantic area of the site navigation. For example:
website.com ----> website.com/teams ------> website.com/teams/seahawks ----> website.com/teams/seahawks/playoffs (new page)
Hope that helps!
-
My advice would be to only change the title tags in this particular instance if the content of the page was also changing to reflect that the season is over and playoffs have started. Otherwise, if the content of the page hasn't changed at all and you are happy with your rankings, leave them alone. I'd throw in the caveat that if any of them just need basic improvement (i.e. they are too long and being truncated or they aren't well-written), then of course improving those is always a good idea.
Hope that's helpful.
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicating words in the page title OK?
Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
On-Page Optimization | | Donsimong
For example: Marketing Services in Milton Keynes | Our Services | TFA
https://www.t-f-a.co.uk/services the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication1 -
Is it OK to include name of your town to the title tag or H1 tag on a blog to enhance local search results
I recently attended a webinar by ETNA Interactive on local search SEO. The presenter recommended including the name of your town in the title of the blog to increase local search SEO. Is this OK? Ive always been concerned that it is such an obvious attempt to rank locally that Google would consider it "spammy" ? black hat, "sketchy" or otherwise manipulative. Have the rules changed? Is it OK to do? Brooke
On-Page Optimization | | wianno1680 -
Are tags important for SEO?
I just installed a plugin called SEO content control and it is telling me I need to write descriptions for my tags. I haven't been using tags although I did create a list of them. I don't have an endless amount of time on my hands so is this a worthwhile task?
On-Page Optimization | | dealblogger0 -
Duplicate Mega tags
we have a e-commerce site, we have products that are the exact same but different sizes each has a page, we use the same mega tag would it be better to use no mega tag
On-Page Optimization | | DFC0 -
Minimum Title Tag Length
Hello everyone, I'm curious here, what is the minimum length a Title Tag should be so it doesn't receive the "Title Element Too Short" error here on SEOMoz? Thank you.
On-Page Optimization | | Michael-Goode0 -
What is the threshold for a page title to be considered duplicate?
We're trying to find out what percentage of words in a page title need to be the same for it to be considered duplicate? We have search results pages for each country on our site, so the only difference in the page title is the country name and they are all being flagged as duplicate, even though they are not 100% duplicate.
On-Page Optimization | | Odjobob0 -
Would adding a line break tag into the product name affect SEO ranking and Google's ability to read the entire title?
Our client would like to include a link break so that part of the product name always showed up on a second line. Would this affect how Google bots crawl the product name? Would it also affect how Google would show the product name in a search result page? Thanks!
On-Page Optimization | | BrandLabs0 -
Confirmation regarding canonical and syndication google tags
Hi, We are in the process of improving our CMS upstream to resolve our duplicate content issues. We were hit pretty hard by the Panda update. One of the steps we have taken is implementation of the canonical link tag across all domains in our site. You see, we are a news release service with muliple channels and websites to represent each. The problem is that a client will submit a release and in many cases the news item is relevant to multiple channels I.E. multiple websites under the same IP range. Site Examples:
On-Page Optimization | | jarrett.mackay
www.hotelnewsresource.com www.restaurantnewsresource.com
www.travelindustrywire.com From a user perspective, it makes sense that they should be able to access the article from the site they are browsing without being redirected to the site we feel carries the most relevance. We hope the canconical tag will resolve this issue for us. I have also read about the syndication tag and was looking for feedback or recommendations if we should implement that also, but it may be overkill as the two tags objectives seem to be similar. I guess my first question is if the syndication tag is only used by Google News. Secondly, and a little off topic is that we also offer an API and like many other sites, I have read, our content partners are now doing better in primary and long tail rankings even thought we are the original source. My assumption is that we should modify the API to force using both caconical and syndication tags as well. Lastly, I´m curious if anyone has tested the original source tag and if we should implement that as well. Thanks everyone. Jarrett0