Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Affect of ™ and ® in title for SEO
-
I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct?
Stephen
-
I'm with Ed. this only has an effect on the CTR. When you use a brand or product in which you put those symbols, people usually click more often on these links.
-
Absolutely correct. Google disregards TM and R symbols so use them when you legally should for yours and other products and it will not impact your exact match SEO efforts. I think they have a small effect on CTR in the SERPS because they show you mean business and are more professional and are also being professional when using the hard won TM's and R's of other brands (which is a legal requirement and you can get into trouble for not using them)
Did you know that if another brand doesn't have a R or a TM then you can mention them directly in your adwords too? Just a fun fact.

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
titles length, URL length and meta descriptions on a subdomain effecting SEO on main domain?
Hi all, I am currently evaluating areas for optimization on my main domain. When doing this, Moz has identified multiple titles and urls that should be shortened and missing meta descriptions on my subdomain (a help center of sorts). As far as I am aware, we have not set up any "no-index" rules for this subdomain. Are these items affecting SEO on my main domain? Thanks,
On-Page Optimization | | annegretwidmer
Kasey0 -
Will shortening down the amount of text on my pages affect it's SEO performance?
My website has several pages with a lot of text that becomes pretty boring. I'm looking at shortening down the amount of copy on each page but then within the updated, shortened copy, integrating more target keywords naturally. Will shortening down the current copy have a negative effect on my SEO performance?
On-Page Optimization | | Liquid20150 -
Does blogging with a wysiwyg negatively affect SEO (vs. hand coding)?
Many bloggers use a wysiwyg editor to write posts. Are there any drawbacks to wysiwyg vs plain text? When I write blogs I prefer to hand code my text to be sure everything is optimized. My feeling is that wysiwyg leads to code bloat and generally fewer optimization opportunities. I have no real evidence. Is there any reason not to use the wysiwyg editor?
On-Page Optimization | | Jason-Rogers0 -
Hi, Does having orphan pages on my site negatively affect my seo? Thank you.
Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.
On-Page Optimization | | whiteonlySEO0 -
Phone number for SEO
We have had an interesting question from a client. They have asked if removing their phone number from their website would have an affect on their rankings. Our immediate answer was 'No' but it may affect the Brand, Usability and Customer experience by restricting the methods of contact. This then made us think that perhaps then it could have an effect in the long term. This situation is also complicated by the fact that they do not have a Google Local Plus account for operational, sensitivity reasons (they don't want to openly publicise their address) We believe that there shouldn't be any negative affect but thought we would open a discussion. Thanks in advance for any comments/ideas.
On-Page Optimization | | vital_hike0 -
Using Escaped Fragments with SEO
Our e-commerce platform is in the process of changing to what we call app based stores (essentially running in a browser as single page web-app) With these new stores they are being built in HTML 5 and using escaped fragments.
On-Page Optimization | | marketing_zoovy.com
Currently merchants are usually running 2 stores until we launch to app site at 100%. My questions are really concerning the app stores which right now show on a subdomain but will essentially take over the primary domain. Here is an example:
app.tikimater.com and app.sportsworld.com Since I am not a developer, I'm really having a hard time understanding the escaped fragments. I'm using this but https://developers.google.com/webmasters/ajax-crawling/docs/getting-started I'm not sure what my actual urls should look like and what the canonical should be set to. Right now they have been removed but previously they had http:app.tikimaster.com#!v=1 Also, and how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information. I am still setting the meta titles and descriptions but in some instances Google uses other info. With the new platform we are moving away from on page content (written paragraphs) but category pages would have related products embedded. Should I still be pushing to have some type of intro text, since it would solely be for SEO and not the shoppers experience. All product pages have content (product description etc) Thank you for any advice0 -
Meta Title Pipes and Spacing
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful. Thanks for your help!
On-Page Optimization | | RezStreamSEO0 -
Fewer keywords in title tag?
Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!
On-Page Optimization | | nyc-seo0