Better to optimize page, post or category in WordPress

[salvyy]

Hello,

This question is for the WordPress experts out there. I've always wondered if it is better for SEO to focus on a particular keyword by writing a page or a post dedicated to it. For example, if I want to rank high for the keyword "Seattle rocks", do you think I'd be better off writing a page titled "Seattle rocks" or a post titled "Seattle rocks".

The ideal for me would be to create a category with the URL that includes that keyword for my WordPress blog, but I do not know if I can do a good job in terms of SEO optimizing the keyword. For instance, if we consider the keyword in the example above, I'd create a category which will have the following URL:

http://www.seomozthebest.com/category/seattle-rocks

Do you think I can still focus on that keyword having such URL? As you know, WordPress would allow me to write some text in the description tag, which will be visible on the site. I guess that I could use the description box to create some optimized content using the keyword "Seattle rocks" and then launch a link building campaign using the anchor text "Seattle rocks" directing to the URL: http://www.seomozthebest.com/category/seattle-rocks

Do you think that I can optimize the keyword by creating a category?

Thank you for reading such long question. I tried to be as clear as possible.

• Sal

[salvyy]

I was about to make a mistake. Luckily, I read your answer and I have changed my mind.

Thank you very much.

• Sal

P.S.: I've never been to Seattle and the post "Seattle rocks" was just an example. Although, I feel that Seattle must be a great place. I'll visit it one day

[salvyy]

Thank you for taking the time to support your claim with an example. I really appreciate it. I now understand what would work best for me.

All best,

• Sal

[salvyy]

What a wonderful answer! Thank you.

[nvs.nim]

In my experience posts often rank faster and higher,

Last week I posted an article on a blog of a client of mine, the domain is only a half year old, and it hasn't got many backlinks. The posts that I write for the blog are indexing within a couple of minutes and they tend to rank very high, even for search queries with high volume and high competition.

In this case are building a website about sustainable and durable renovation of houses, and one of the terms he wants to rank for is "bio ecological housing" (I don't know if this is the correct translation), and what we did is make a dedicated page www.website.com/bio-ecological-housing and then wrote some posts like "what is bio ecological housing", "5 benefits of bio ecological housing", "top materials for bio ecological housing"... and we include a strong CTA on those blog posts with a link to the dedicated page. That way we benefit from fast and high indexing of posts.

[EGOL]

Pages or posts?

It depends upon your target.

If you are making arrows you can grab any stick, make the arrow quickly and shoot it without aiming carefully.

Or, you can be really picky to get a really straight stick, spend time to make it balanced and attach and trim your fletchings with a great amount of care.  These arrows are used sparingly, aimed carefully and fly straight and fast.

The arrow made with any stick is a post on a blog... the finely crafted arrow is a page on a website.

But in the end it depends upon what you are shooting... if your arrows are tipped with a suction cup then any stick is all they are worth... but if they are tipped with a razor sharp broadhead then it is a waste not to be making the finely crafted arrow.

[CaseyKluver]

There are no SEO benefits to having a page over a post, or a post over a page. They are essentially the same thing. The only difference is that posts can be categorized.

Creating a category would do you little to no good because you would then have to fill that category with content from a post. It would make no sense in having a blank category filled with category description content when you could create a page/post easier.

So as far as you choosing to publish a post or a page thats up to you. If its a blog entry that has personality and you want users to engage in the content with comments then I would publish it as a post. If the content you are publishing is "static" info then you could make it a page. It sounds as if "Seattle Rocks" would be best suited as a blog post though.