Link Building Stragedy can anyone please give me advice
-
my site is www.in2town.co.uk Hi i hear a lot about having a linking structure in place and a linking stragedy but i am not really sure what i need to do even though i have spent months reading about it.
What i have been trying to do is to link as many of the pages within my site to the home page and i am now looking at linking pages in my site to around my site to different pages, just like <cite>en.wikipedia.org</cite>
So when i have a story on cheryl cole, i will make sure that i link from that story to another story i have on cheryl cole etc.
But i would like to know what else i need to do.
For my home page i want to rank for the following keywords
Lifestyle magazine
Lifestyle news
celebrity news
celebrity gossip
showbiz news
soap spoilers
I would also love suggestions for other keywords i should be aiming for, for the home page.
I find it hard as my site is a magazine site, so i do not have many places to put a description of each page of the site, so i would love some help on this and advice what i can do to let google know what my site is about.
If anyone can help with putting a linking stragedy in place and what things i should be doing to increase my ranking for important keywords, then that would be great
many thanks
-
james where you are saying about the main header, should i put an introduction there. i have been worried about putting an introduction as i fear it may look out of place.
-
tom can you give me an example of a good internal link structure. could you look at my site www.in2town.co.uk and let me know what i am doing wrong and write with reference to internal linking
-
Most things you have correct,
For the main header you want to link to terms which are keyword rich and site wide too, "celebrity gossip" is a good one.
Linking to other page is good but make sure you link within the content where possible too.
I would do some keyword research to find out keywords for the home page menu.
You can also link via the footer on the website so pick the most important pages/ keywords for the footer but do not go over board.
Further more when you finish working on internal linking I would also focus on external linking factors as they are important.
-
Internal links and inbound links are two different things. It is important to have a sound internal link structure it can improve navigation and user experience. It also gives search engines a better idea of your site. It is also good to link out to external, especially authoritative pages.However in order to rank well for your keywords you will need inbound links ie. other sites linking to pages or your website. The better and more authoritative inbound links you get the better will your pages rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it something really obvious or is off-site link building all thats missing?
I'm trying to get a client ranked for the keyword Quaich and its like pulling teeth 😞 This keyword performs brilliantly for adwords but I've never got it ranked at all in googles SERPs. Last November I created this page: http://kiltmakers.co.uk/quaich Which ranks as A with seo-moz but still nothing. I'm still a newbie to SEO work but can someone point me in the right direction? Is it just the domain authority that the issue - should I switch my focus to link building off-site?
Technical SEO | | sunscreem0 -
Canonicalization - Some advice needed :)
Hi guys, To be honest, it's a little bit embarrassing to throw out this question but it's one of the weakest points of knowledge at the moment for me. I've tried to get a grasp of canonical URLs and what it all means. From my understanding, it's informing Google which page to take into consideration when there's the possibility for duplicate content. Right? However, with the site I'm working on I'm not sure if it would be worth putting site-wide and the impact it would have. Site I'm working on - http://bit.ly/N7eew7 With the nature of the site, there would be a lot of duplicated content as there's the possibility that several properties listed could have a similar address due to being in the same building etc. From what I can see, no canonical URL was setup on the homepage. The other variations of the homepage URL are 301 redirecting to thee http:/www. version. Can someone explain it all to me in simple terms? Honestly believe that I'm getting more confused by the minute. Thanks guys for your patience 🙂
Technical SEO | | MarkScully1 -
Forward DNS Please HEEEELLLLPPPPPPP!!!
Sorry if I'm asking a rookie question here, I'm a hobbyist not a pro. I purchased a domain from Dodaddy and it's hosted on Network Solutions. We are now adding a shopping cart and need to create the subdomain shop.mydomain.com and forward the DNS to Volusion. I assumed this is done at Godaddy, where I purchased the domain. I called and they told me that Network Solutions needs to do it. I called NS and they told me GD had to do it. I called GD again hoping to get a different answer, but NOPE... guess what??? "everyone knows that it's done by whoever is hosting the site." UUUUGGGG So PLEASE let me know WHO has this responsibility???? Hopefully everyone has a common answer. 🙂 I still believe it's done at GD. Thanks Everyone
Technical SEO | | dmac0 -
Redirect not picking up any link juice
Hi, We recently had a domain name change, as we had an established site we had all pages redirected to the new domain. This was over a month ago but despite the redirect SEOmoz doesn't recognise any links to and from the site. Is this due to simply time duration and SEOmoz can't pick up on any redirected info, or could there be a problem with the redirect? Thanks, Adam
Technical SEO | | adamgthorndike0 -
External Linking & Your sites Link juice
Hey guys, quick question. Does a page lose link juice when it gives link juice? If I link to an outside site, do I lose that same amount of link juice or is it just applied to there site and not removed from mine? I understand that linking to a competitor can in turn help him and hurt me (if he then is seen as more relevant than me to google) but does it have a direct relation to hurting/removing my page link juice? Hope this all makes sense. Thanks
Technical SEO | | SheffieldMarketing0 -
How can i increase my website traffic
Hello, my boss has decide a build website we have more than 12500 products in ourwebsite its mtscellular.com, im new as seo but im confused and need help i want to know how somebody help me to increase my website traffic
Technical SEO | | jimmylora0 -
Advice on promoting a blog
Hi i am working on a new blog and would like to know if there are any sites where i can publish part of the new blog to gain traffic to my main blog. What i am looking at is, to publish part of a news story and then have people come to my main site after reading some of the new story. I have come across accidentally a couple over a year ago but cannot locate them now. I want people to be able to come to my site and read the whole story and then hopefully tell their friends. Also can anyone recommend decent social bookmarking sites that have a do follow on them to promote my blog please.
Technical SEO | | ClaireH-1848860 -
What do you do about links to constantly moving pages?
One of the sites I work for is an employment site, they have a job database and the job pages tend to get links. The problem is that every time one of these jobs is filled, the job page goes away. What should I do to keep the value from these links?
Technical SEO | | MarloSchneider0