Link building
-
Hello all !
I would love some opinions about one Link Building technical aspect from SEOs, link builders ...
How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building)
Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources).
Eg:
Option 1:
www.whatever-name.com/links.html
- the entire domain is about x.
- It has 250 links in that page (in the links.html)
- all links on the links.html pages are somehow related / resources with x.
- Your link can be placed with an anchor text related with x that will target a page on your site related with x.
- Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2
Option 2:
www.some-other-name.com/x-is-so-great
- the entire domain is NOT about x, just the page.
- It has 5..10 links in that page (external links more or less related with x - but not spammy)
- Your link can be placed with an anchor text related with x that will target a page on your site related with x.
- Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1
What's your best option ?
Thanks !
-
I don't think you didn't mentioned that you were paying for the link!
RISK / REWARD / EFFORT(COST)
Personally I wouldn't pay $200-300 for one such link on the kind of page you're talking about.
Think about how much difference the one link is likely to make. Are you going to see a change in your rankings, or any direct traffic how much additional traffic will it take to make it worthwhile (what's your goal conversion rate, and what's the value of these goals)
You can get higher quality links for much less!
-
Yes, I see what you mean but the fact is that those are the specs for a one year very expensive campaign and by expensive I mean really expensive.
Dose it worth to pay $200-300 for one link if it's placed on a page with 100,200 pr even more other links ? (even if it's exactly related and with good authority) or those money can be spent elsewhere ...
-
I think that maybe you're worrying too much about it. If there's nothing that triggers any warning bells, then get the link and move on.
Useful link/resource lists wouldn't be at the top of my priority list though.
-
I'm generally wary about "links" pages. It's probably just me.
I like to take a look at the relevance of the list (both to the hosting site, and to my site/keyword). How naturally will my link sit in the list.
Are the links followed or no-followed? Such link pages tend to be used to provide links back to low quality directories that as you to link back to them. Once the directory has validated the link, links get removed or no-followed.
How will the list be perceived - both by search engines and also by human visitors. Does the list provide any value to humans?
If you take a higher level view and look at the overall link landscape how does the site you're getting a link from fit - is it an authority hub? (Normally this is reflected in the domain authority, but not in all niches).
If you had to explain to your customer why the link is there - can you provide an answer they would be satisfied with?
At the end of the day, you have to make a quick decision based on:
RISK / REWARD / EFFORT
If you can get a link, and it's not going to reflect badly on your site and it's easy to get then there's no reason why you wouldn't just do it and more on to getting the next link.
Obviously you'd want to try and target higher value links (where you're going to get more link juice and/or maybe even some direct traffic!) You don't want to only have low quality links...
-
Let's say that both pages are just a "resources" type of page: links and a short description of each link - no content on the page that is actually hosting the link.
I do have exact samples but I don't think that will help with the issue - as it's a general question.
Thanks.
-
Hi eye
I guess I would place a link on a page with 200+ outgoing external links, provided the page has some solid authority and some useful content. I would consider the text - links ratio as well. It's not an easy question and I guess it really depends on the page.
-
I agree with you on that.
In Rand's post there is no coverage on this.
I've got some strong feedback from a well known figure in the SEO word - extreme approach as far as the number of links per page and I am a little puzzled about this.
I am doing link building for several years now and I keep up to date with all movement but this is the first time I've received extreme sided feedback links this one (no, we don't care about the number of links per page at all and similar)...
So, where do you place this aspect on your checklist ? How important is this in your view when building links / evaluating links ?
many thanks.
-
The more links you have on a page, the more the value of any link-juice needs to be shared. You may be better off getting a larger slice of a small pie, than a minuscule amount of a large one.
The number of links aren't the only factor though. This article by Rand has a number of nice illustrations showing the value of different links:
All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
Out-of-season link building
Hi all, We have a couple of seasonal websites (Artificial Christmas trees). Now, its fairly easy to develop good content that people are interested in when the season is approaching, and even easier mid season. However, this somewhat stalls when everyone has had their fill of Christmas, between Jan and Sept. So, my question is, how would you suggest an approach to link building for a seasonal ecommerce site such as this? Obviously my aim is to develop links now, so when September comes, the site is up there. Thank you 🙂
Link Building | | Webrevolve0 -
Google still allows massive link building in my country.
This is really messed up! I've been investigating this issue for almost a year now. I had discussion about this in SEOMoz before and people told me that my site was not optimized for SEO. However, I've finally come to conclusion that massive back link building is still the best way to rank in Google Turkey. Many high PR content websites do not seem to get their unique content ranked here because some shitty website can be ranked on the top by using back links with targeted anchors for the keyword they want. I've spent a lot of money for content but no it does not get listed unless I provide back links for each article. This does not happen in the US anymore. Google catches you for massive back link building and penalize you. SEOMoz authors suggest using social media more but it seems to have no effect whatsoever in Google Turkey. I really want to open a ticket for this in Google but don't know how to do it. Think about searching "urology" keyword in the US, would you see an informative website about urology or a site that contains a small article and wants to sell a bullshit product to you? If anyone knows how I can contact Google regarding to this, please let me know. Thanks.
Link Building | | mertsevinc0 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
Link Building for lower budgets that work on 2012
Hello, I think many of us have re-plan their SEO strategy since the latest updates from Google and we all saw that coming anyway. We already know that link building using Directories, Article sites, Link exchange, profiles, footer/side links, paid links, press releases and other have been devalued or not working at all. For low budget websites and websites that cannot afford fresh/valued updated content or other link baiting techniques there arent much left. I my self found that Social Media and Blogging (Guest posts) are they only techniques left for websites that cannot manage to get natural links. Also i have realized that On-page optimization is getting more attention again. We all have great ideas of acquiring links but what we do when time and budget is limited? Google promotes natural link building but how you supposed to get natural links from a new low reputation website? I kinda of like the new approach since it will make SEO work a lot of harder and eliminate the easy path success. It will also focus the SEO job more on On-page and on great content. But this is getting a lot of harder for new websites with lower budgets and lower time to consume on SEO. I deeply know the answer of my question but i would like your opinion also and of course if anyone would like to share some ideas or know-how to discuss is welcome.
Link Building | | Lakiscy0 -
Link Building for relaunched & newly designed site
Hey all, Next week we are relaunching our brand spankin' new site. It's a major overhaul of our existing site from both a brand, design, and identity point of view. As part of the relaunch we will be reaching out to journalists in our niche with PR, and also doing a series of guest posts. But I'm wondering about other link building opportunities around newly redesigned websites. I have a list of about 2 dozen design + CSS galleries to submit to. Can you recommend other sources? I'm especially interested in sites that review web design, etc... Thanks. C.
Link Building | | cmoylan1 -
Link building
I have two separate websites on different servers and was wondering that since reciprocal links effectively eliminate each other, I'm curious if this link strategy will keep the links counting. Here's the strategy: I will have someone link to my site A and if i link to their site from my site B in a three way link strategy, will the links count even though both my site A and B have me listed as the Whois so Google knows that both sites are owned by me? Or will the links be discounted as reciprocal? Thanks in advance for your feedback! Take care, Ron
Link Building | | Ron100 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0