Broad Match and Exact Match
-
Using the keyword tool Ive noticed theres Exact match and Broad Match , Exact match is always way less . Is exact match only when a person puts the keyword in quotes? or is that the number of times when a person puts in the exact keyword. ? I see that google adwords only puts the broadmatch.
-
Correct but keep in mind that seo does effect longtail words you arent going after as well.
-
thats what I thought but then if I target a keyword for SEO , my site will be only ranked for the exact match and not for the broad ?
-
If you are doing keyword research per specific keywords and phrases... use exact match. This is the exact number of searches for exactly what you type in. I only use broad match when doing research on a general industry to get an idea about search volumes. If you want to do it right, use exact match, and type in all of the variations (plural (s), non-plural) etc. Log out of Google AdWords, and go here and do your keyword research: https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
Best of luck!
-Josh
-
Ressler Motors is correct
****4 keyword types exist in adwords - broad, broad modified, phrase and exact
-Exact is when you only show your ads to people who type in the exact words
-phrase is when you show your ad to any search term that has the keyword phrase in it - even if extra words are before or after the keyword
Broad , phrase and exact can be seen in the tool on the left side after you do a search.
-
It's when someone searches for that exact phrase. You can change your Google Adwords to exact on the left side of the page.
Exact = Blue Widgets
Broad = My Blue Widgets are Crazy Awesome
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Exact match keyword phrases, are they still really important to search engines?
This has been bugging me for a while now and I'd like to know what you guys think. I often find what I can only described as 'oddities' in our rankings for certain search terms. For example, we might rank top 5 for 'A5 week view diary' and then second page for 'Week view diaries A5'. (Not an actual example, I just find stuff like this all the time across our various pages) They are basically the same query, so I don't understand why so often there is such a discrepancy. I can only put this down to exact match keyword phrase still being an important ranking factor. What do you guys think? Are exact match phrases still an important part of the SERP results? Thank you. Isaac.
Keyword Research | | isaac6630 -
Exact keyword match on a page is dead. Is this right??
Hi, I read that you should give up on using exact keywords on a page if it means that the written content flows better. I just want your thoughts on this please because I don't want to miss opportunities. The keywords used are an example: SEO LONDON is the high vol./popular keyword that I want a page to rank for. Would I use that as the main keyword throughout the page, even though it doesn't really make sense (by this I mean you'd never really use this term other than typing it into google)? Or should I use something that makes more sense such as, 'SEO IN LONDON' or LONDON SEO? Would Google overlook the 'IN' in 'seo in london' so it's seen as 'SEO London'? (Same sort of question for LONDON SEO). If this is the case then why does google still show 1000 hits for SEO LONDON and just 100 for SEO IN LONDON? This makes me think that I should just target the exact keyword that people are typing even if it doesn't look natural. Best, James
Keyword Research | | CamperConnect140 -
Why doesn't Google show my site in the results when searching for my exact URL ?
I haven't done too much work with optimizing the site yet, but I was curious as to why the site doesn't even show up in any of the google results when searching on the exact URL. What could cause this behavior?
Keyword Research | | fryguy1 -
What does it mean when two keywords in Google's Keyword Research Tool have exactly the same amount of searches?
The two keywords are [publicity] and [product placement] (both in exact search - not broad) and have 22,200 searches each. Is it purely coincidental or are the two keywords kind of related in Google's eyes and that's why we're seeing the same amount of searches for each?
Keyword Research | | davhad0 -
What's the difference between broad and exact match in Google's keyword research tool?
The exact match option shows you much smaller numbers. And Google's explanation of each isn't comprehensive. Can someone explain the difference between the two with examples? Also, which one is it better to target while doing SEO research?
Keyword Research | | davhad0 -
How should i see exact search volume of keywords
One of the seo company provide me the 2 keywords which have a 5400 exact searches per month but when i see this on google adword tool i didn't find 5400. it is only showing around 500-1000 exact searches, so how they are calculating these exact searches.. Here i am posting my screenshot please check - http://i46.tinypic.com/ezs7b.jpg
Keyword Research | | xplodeguru0 -
Ranking for broad search terms
Hello, ive been getting some good organic traffic lately, i always run the live real time analytics and have noticed that the site is ranking for very broad terms and not specific exact keywords that i have the pages optimized for. Is there a reason for this? thx
Keyword Research | | TP_Marketing0 -
Does google exact match domain name bonus work if the keywords are reversed?
For example, we all know that there is a ranking boost to having a domain name: http://bluewidgets.com when someone searches for "blue widgets". But would the domain name http://widgetsblue.com also get a bonus in the serp for "blue widgets" ?
Keyword Research | | adriandg0