Quick Survey - How much would you pay for a blog post?

[James77]

Hi,

I would be very grateful if you could answer a short question I have related to a project I am working on - I am trying to build up a bit of market research as to where the market lies with regard to the market rate for blog posting.

The answers are pretty subjective as there are other factors in involved but for the purposes of this question, it would be helpful to have simple answers that assume:

ASSUMPTIONS:
a/. The blogs/websites are of AVERAGE quality for the domain authority given, and are genuine niche website (with their own full domains) and not sites which are haunted by spammers (ie NOT anyone can post anything sites such as article directories and Squidoo like sites etc, )
b/. The articles are of AVERAGE quality you would associate with a domain of that authority IE the articles would be better as you go up the DA scale as you would expect. Each article contains a couple of links to your target website.

**QUESTION:**
In $ how much would you pay for an article both **written AND posted** on a website with the following domain authorities?

1/ DA 20
2/. DA 30
4/. DA 40
5/. DA 50
6/. DA 60
7/. DA 70
8/. DA 80
9/. DA 90+ 

I'll start off with my answers as follows:

1/ DA 20 - $15
2/. DA 30 - $30
4/. DA 40 - $50
5/. DA 50 - $80
6/. DA 60 - $120
7/. DA 70 - $200
8/. DA 80 - $350
9/. DA 90+  - $600

What would you pay?

[James77]

Ok - let me put this another way - Your an SEO company right - I assume blog posting on your clients niche is part of what you offer as part of your SEO services?

If your in business I assume you charge for this service - therefore it has a value (in $ terms) to both you and your client. What I am asking is how you would put a value on this service as you obviously would need to put a value on it to invoice you client.

[Group16]

I wouldn't pay anything. If you have good information to share people will post it for free.

[James77]

I would hope for all three, as they should not occur in isolation.

Point C should only be a by product of both A and B.

I would disagree with your point that DA doesn't mean "anything" in relation to A and B. If you were to attempt to get an article on quality high authority site, then such a site is not going to publish an article that is not relevant or interesting to its audience so that covers B.  On average a higher authority website (on average) will have a higher audience than a lower authority site - so that covers A.

This is really digressing from the initial point of the post though, which was really to get a gauge  of what people would pay approximately be willing to pay for a blog post - given equal niche relevance, but based different DA's. Think of it like this - if you had the opportunity to get 100 posts on 100 DA 90 sites or 100 DA 10 sites, of equal niche target which would you take DA 90 sites or DA 10 sites - obviously the DA 90 sites - but what sort of $ differential would you put on the difference.

[EGOL]

Here's a dumb question...

Why are you buying this blog post? Which one of these?

A) you have a message to get out and you hope this blog post will show it to a lot of people

B) you hope people see that blog post and think that it is so awesome that the have to visit your site

C) you think that a link in that blog post is going to be valuable

======================

DA doesn't mean anything for two of those answers.

======================

And for the one that does maybe you should pay a lot less for the DA90+?  Because it is going to compete hard against your main biz.

[James77]

Thanks Philipp,

I do agree with all you say, but I am trying to get a subjective feel based on "average". I am not trying to say that you should only consider DA.

Your point on $15 - $50 is helpful for an "average" blog is helpful, as I would put an "average" blog in the region of say DA 25 - DA 40  - which matches up with what I would pay. However, I also assume you would be willing to pay a lot more than $50 for a post on say mashable, CNN, BBC etc

[James77]

Thanks for your input.

For the purpose of the post though I am just trying to get a guage of what SEO's would be willing to pay - on AVERAGE (as I pointed out it is all very subjective so to get any figures of use we assume an average quality site for that DA, and an average quality post for that website).

Your point on the DA of you blog is valid, but in my assumption A I said "with their own full domain" and an average website for that DA - so it would ignore your blog for these purposes. I am sure you would agree that when you think of an "average" DA 90+ website, you would think of sites along the lines of mashable, BBC etc, and not a 1 month old website just put up on blogspot.

[zeepartner]

I agree, just looking at a single metric like DA doesn't make much sense. I always dive deep into content factors like:

• are links being sold obviously on the blog? 
  (the most obvious hint for this is if each blog post links out to a commercial site with optimized anchor text) - these blogs aren't worth much, even with high DA
• is the content well-written or just a concatenation of words in order to get another post up?
• is there a topical focus? - i want the topic to be very close to my segment in order to get my money's worth. preferably, it will be an expert in the field, that has some intersting stuff to say about it and not just drop the link for me.

That being said, I pay between 15-50$ on an average blog.

[YNWA]

It all depends on the user. Me personally I wouldn't pay for any. 1) due to tight budget and 2) just because they have a high DA doesn't mean they are quality blogs.

Take my blog, it probably has a DA of 90 due to it being blogspot, buts its only a month old and has 3 posts on it. So the page authority is probably really low.

If you want to give me $600 for a blog artile, I will take your cash. But your not going to get much of a return I would imagine.

Concentrate on free blog posts. Maybe spend that money on hiring someone to type a shed load of blog articles for you, then try get them out there for free.

Just my 2 pence worth.

If you are going on DA alone, then I think your'll waste your money. Try looking at PA as well, linking domains, number of external links etc... Some blogs have thousands of links on page, will that really offer you any quality? Maybe if it was free, but paying for it would be a waste of money.

A more experience SEO'er may give you a better answer than this.

Cheers

Will