Quick Survey - How much would you pay for a blog post?
-
Hi,
I would be very grateful if you could answer a short question I have related to a project I am working on - I am trying to build up a bit of market research as to where the market lies with regard to the market rate for blog posting.
The answers are pretty subjective as there are other factors in involved but for the purposes of this question, it would be helpful to have simple answers that assume:
ASSUMPTIONS:
a/. The blogs/websites are of AVERAGE quality for the domain authority given, and are genuine niche website (with their own full domains) and not sites which are haunted by spammers (ie NOT anyone can post anything sites such as article directories and Squidoo like sites etc, )
b/. The articles are of AVERAGE quality you would associate with a domain of that authority IE the articles would be better as you go up the DA scale as you would expect. Each article contains a couple of links to your target website.**QUESTION:** In $ how much would you pay for an article both **written AND posted** on a website with the following domain authorities? 1/ DA 20 2/. DA 30 4/. DA 40 5/. DA 50 6/. DA 60 7/. DA 70 8/. DA 80 9/. DA 90+
I'll start off with my answers as follows:
1/ DA 20 - $15
2/. DA 30 - $30
4/. DA 40 - $50
5/. DA 50 - $80
6/. DA 60 - $120
7/. DA 70 - $200
8/. DA 80 - $350
9/. DA 90+ - $600What would you pay?
-
Ok - let me put this another way - Your an SEO company right - I assume blog posting on your clients niche is part of what you offer as part of your SEO services?
If your in business I assume you charge for this service - therefore it has a value (in $ terms) to both you and your client. What I am asking is how you would put a value on this service as you obviously would need to put a value on it to invoice you client.
-
I wouldn't pay anything. If you have good information to share people will post it for free.
-
I would hope for all three, as they should not occur in isolation.
Point C should only be a by product of both A and B.
I would disagree with your point that DA doesn't mean "anything" in relation to A and B. If you were to attempt to get an article on quality high authority site, then such a site is not going to publish an article that is not relevant or interesting to its audience so that covers B. On average a higher authority website (on average) will have a higher audience than a lower authority site - so that covers A.
This is really digressing from the initial point of the post though, which was really to get a gauge of what people would pay approximately be willing to pay for a blog post - given equal niche relevance, but based different DA's. Think of it like this - if you had the opportunity to get 100 posts on 100 DA 90 sites or 100 DA 10 sites, of equal niche target which would you take DA 90 sites or DA 10 sites - obviously the DA 90 sites - but what sort of $ differential would you put on the difference.
-
Here's a dumb question...
Why are you buying this blog post? Which one of these?
A) you have a message to get out and you hope this blog post will show it to a lot of people
B) you hope people see that blog post and think that it is so awesome that the have to visit your site
C) you think that a link in that blog post is going to be valuable
======================
DA doesn't mean anything for two of those answers.
======================
And for the one that does maybe you should pay a lot less for the DA90+? Because it is going to compete hard against your main biz.
-
Thanks Philipp,
I do agree with all you say, but I am trying to get a subjective feel based on "average". I am not trying to say that you should only consider DA.
Your point on $15 - $50 is helpful for an "average" blog is helpful, as I would put an "average" blog in the region of say DA 25 - DA 40 - which matches up with what I would pay. However, I also assume you would be willing to pay a lot more than $50 for a post on say mashable, CNN, BBC etc
-
Thanks for your input.
For the purpose of the post though I am just trying to get a guage of what SEO's would be willing to pay - on AVERAGE (as I pointed out it is all very subjective so to get any figures of use we assume an average quality site for that DA, and an average quality post for that website).
Your point on the DA of you blog is valid, but in my assumption A I said "with their own full domain" and an average website for that DA - so it would ignore your blog for these purposes. I am sure you would agree that when you think of an "average" DA 90+ website, you would think of sites along the lines of mashable, BBC etc, and not a 1 month old website just put up on blogspot.
-
I agree, just looking at a single metric like DA doesn't make much sense. I always dive deep into content factors like:
- are links being sold obviously on the blog?
(the most obvious hint for this is if each blog post links out to a commercial site with optimized anchor text) - these blogs aren't worth much, even with high DA - is the content well-written or just a concatenation of words in order to get another post up?
- is there a topical focus? - i want the topic to be very close to my segment in order to get my money's worth. preferably, it will be an expert in the field, that has some intersting stuff to say about it and not just drop the link for me.
That being said, I pay between 15-50$ on an average blog.
- are links being sold obviously on the blog?
-
It all depends on the user. Me personally I wouldn't pay for any. 1) due to tight budget and 2) just because they have a high DA doesn't mean they are quality blogs.
Take my blog, it probably has a DA of 90 due to it being blogspot, buts its only a month old and has 3 posts on it. So the page authority is probably really low.
If you want to give me $600 for a blog artile, I will take your cash. But your not going to get much of a return I would imagine.
Concentrate on free blog posts. Maybe spend that money on hiring someone to type a shed load of blog articles for you, then try get them out there for free.
Just my 2 pence worth.
If you are going on DA alone, then I think your'll waste your money. Try looking at PA as well, linking domains, number of external links etc... Some blogs have thousands of links on page, will that really offer you any quality? Maybe if it was free, but paying for it would be a waste of money.
A more experience SEO'er may give you a better answer than this.
Cheers
Will
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to handle broken images on an old site post migration?
I am working with a client who migrated their site prior to starting their SEO work with us. In a crawl of broken backlinks, I found some old image files with links. Ideally, I would like to redirect to an appropriate image, but I have no way of knowing what the image was because the page it was on is now dead. Does anyone have a way to identify and handle broken image files from a site that has already been migrated?
Intermediate & Advanced SEO | | FPD_NYC0 -
Disavow post Penguin update
As recent Penguin update makes quick move with backlinks with immediate impact; does Disavow tool also results the changes in few days rather than weeks like earlier? How long does it take now to see the impact of disavow? And I think still we must Disavow some links even Google claim that it'll take care of bad backlinks without passing value from them?
Intermediate & Advanced SEO | | vtmoz0 -
How much is the effect of redirecting an old URL to another URL under a new domain?
Example: http://www.olddomain.com/buy/product-type/region/city/area http://www.newdomain.com/product-type-for-sale/city/area Thanks in advance!
Intermediate & Advanced SEO | | esiow20130 -
Subdomain Blog Sitemap link - Add it to regular domain?
Example of setup:
Intermediate & Advanced SEO | | EEE3
www.fancydomain.com
blog.fancydomain.com Because of certain limitations, I'm told we can't put our blogs at the subdirectory level, so we are hosting our blogs at the subdomain level (blog.fancydomain.com). I've been asked to incorporate the blog's sitemap link on the regular domain, or even in the regular domain's sitemap. 1. Putting the a link to blog.fancydomain.com/sitemap_index.xml in the www.fancydomain.com/sitemap.xml -- isn't this against sitemap.org protocol? 2. Is there even a reason to do this? We do have a link to the blog's home page from the www.fancydomain.com navigation, and the blog is set up with its sitemap and link to the sitemap in the footer. 3. What about just including a text link "Blog Sitemap" (linking to blog.fancydomain.com/sitemap_index.html) in the footer of the www.fancydomain.com (adjacent to the text link "Sitemap" which already exists for the www.fancydomain.com's sitemap. Just trying to make sense of this, and figure out why or if it should be done. Thanks!0 -
Issue with duplicate content in blog
I have blog where all the pages r get indexed, with rich content in it. But In blogs tag and category url are also get indexed. i have just added my blog in seomoz pro, and i have checked my Crawl Diagnostics Summary in that its showing me that some of your blog content are same. For Example: www.abcdef.com/watches/cool-watches-of-2012/ these url is already get indexed, but i have asigned some tag and catgeory fo these url also which have also get indexed with the same content. so how shall i stop search engines to do not crawl these tag and categories pages. if i have more no - follow tags in my blog does it gives negative impact to search engines, any alternate way to tell search engines to stop crawling these category and tag pages.
Intermediate & Advanced SEO | | sumit600 -
How much impact do Youtube transcripts have?
We're considering transcribing our videos. It's a significant enough expense that we have to be sure of the impact. 1. How much effect do the transcripts have on Youtube SEO rankings? 2. Should we also post the transcripts beneath the video, or is uploading them sufficient? If we didn't post the transcripts, we'd just write custom keyword rich text for each video. We could post both keyword text and transcript text, but that may be too wordy. Does anyone have experience on how much Youtube transcripts impact rankings? Thanks
Intermediate & Advanced SEO | | lighttable0 -
How quickly should I publish a massive backlog of content?
Hello experts! I have a query about publishing a backlog of content. Run a quote requesting website for design. When we first built it, I was not well versed in SEO. However today I know a whole lot more, thanks to SEOmoz mostly. For two years customers have been requesting quotes which are then given to registered designers. The brief provided by the customers is locked away behind a private log in area for designers. There is a ton of unique content there that can't be indexed by Google. Here is my idea: 1. Register a new domain, something like, designjobs.com.au 2. Use Wordpress to publish the briefs submitted by clients. 3. Link each brief to our main website for SEO benefits. However we have over 1000 quote requests dating back over two years. If I published this all at once would Google treat is as suspicious? If so, should I alter the dates and have them published one at a time?
Intermediate & Advanced SEO | | designquotes0 -
Do you use your own Blog networks?
Do you use a network of sites you own for links to your clients in your seo efforts? I see so many seo companies doing this from such junk sites with all their clients in the blog roll, it seems totally crazy. It seems this stuff works do any of you do this if so how do you keep it white hat?
Intermediate & Advanced SEO | | DavidKonigsberg0