My own brand searches stopped appearing in google
-
Hi everyone,
I've never asked a question here before, so go easy on me
I've noticed recently that my site is not showing up for my own brand searches anymore, and that my organic google results are way down. For example, it used to be if you would search for "grouvee kings quest 6" you would either see http://www.grouvee.com/news/kings-quest-6-retro-rerun-playthrough-part-1/63/ or http://www.grouvee.com/games/kings-quest-vi-heir-today-gone-tomorrow/69/ show up first in google. Now they're nowhere to be found.
Here's another example. If you would search for "grouvee mass effect 3" you'd either see http://www.grouvee.com/games/mass-effect-3/75/ or http://www.grouvee.com/news/mass-effect-3-lets-take-the-earth-back/136/ show up first in google. Once again, nowhere to be found.
I could go on with several other examples, but I don't really know what I've done. I 301 redirected 2 pages a few weeks ago because I added a /reviews/ structure to my site and needed to move a couple of pages that used to be under /news/ over to the new section, but those shouldn't have had anything to do with the pages I referenced above. I haven't done any link building really. I submit some of my articles occasionally to places like reddit or n4g, but that's about it.
Anyone have any tips or things I should be looking at?
-
Peter, I think you are missing the point a bit and this is the perfect way to show you the importance of on page SEO: Your Q & A for this shows up on page one #8.
So, the SEO moz Q & A for today is more relevant to the search than your page because your on page is, well, not there. Here is the screen shot on a non personalized Google search.
Best
-
Hey Robert,
Thanks for the advice! I'll get to working on optimizing my pages better for my brand with the title tag. I just assumed the domain name would be enough, but I guess not. It seems pretty crazy that even though my pages aren't necessarily optimized for my brand name that my page doesn't show up anywhere in the search results. None of my pages show up in at least the first 15 results pages for the search "grouvee kings quest 6." Really frustrating.
As for the 301's, the URL changes were: /news/final-fantasy-xiii-2-a-review-for-the-ages/121/ to /reviews/final-fantasy-xiii-2-a-review-for-the-ages/1/ and
/news/review-dustforce-sweeping-the-nation-by-storm/79/ to /reviews/review-dustforce-sweeping-the-nation-by-storm/2/
I did the redirects in my VirtualHost config. file that's loaded in by my http.conf file.
Honestly, these pages have the same issue. If you search for "grouvee final fantasy xiii-2 review" or "grouvee dustforce review" you'd never find my URL. I assume these pages have similar issues, but I can't believe they'd just not show up anywhere.
Thanks again for your help!
-
Hello Peter,
First, what is happening is happening because you are using your brand name in the search and.....unlike your competitors, you have not optimized the brand name. They have Grouvee in the url, page title and H1 and content. They do this by reviewing your review.
So, you might want to rethink your title tags: Mass Effect 3 Playstation XBOX | Grouvee or Mass Effect 3 | Grouvee or Grouvee Gamer Reviews, etc. You also want to have an image with Mass Effect 3 and an alt tag that says Scene from Mass Effect three.Personally, most gamers will know what console is usable for each game. So having XBox or Playstation would be driven by how many searches are done for Mass Effect 3 with or without console mention.
As to the 301's you did, what were the original and the resolving urls? So from Grouvee/monkey-mantra to Grouvee/monkey-mantra-news as the format. Did you do the 301 in the .htaccess file?
Lastly, the main competitor who is stealing your thunder has a load of DA, but the PA is 1. If you clean up the on page, you should be able to slap him down a bit. Yes you need more links, but your biggest issue today is that you are using a search term that you have not optimized.....your brand. Time to get cracking.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on google analytic benchmarking report
Hi All, First I select My Industry Vertical - ABCD then I select Region - US ( all region) then size by daily session - 10000-99999 finally reports appears "Blank" but when I decrease daily session from 10000-99999 to 1000-4999 or less then report is perfect. So what does it mean? My Avg daily session is 70k to 80k. So how to analysis benchmarking in this case? Thanks!
Reporting & Analytics | | pragnesh96390 -
Cross domain tracking Google Analytics
Hi there, Got a question on cross domain tracking: We have a couple of TLD's to serve localized content to our visitors, next to our main .com TLD where our app is running as well in a subdomain. Situation is this: Local sites:
Reporting & Analytics | | jorisbrabants
marketingsite.be
marketingsite.com.br
marketingsite.fr Main site: marketingsite.com
app.marketingsite.com Conversion gets triggered when somebody ends up in app.marketingsite.com/firstuse for example. People can sign up at the local site filling in their email but they end up in app.marketingsite.com/firstuse Reading this article on cross domain tracking I'm getting a bit confused on the setup of the tracking code itself. The sample code provided shows these two lines: ga('require', 'linker'); ga('linker:autoLink', ['maindomain.com','targetdomain.com']); Now the question 🙂 Is it correct when I think that maindomain should be replaced with our local TLD's on every one of those, and that targetdomain is where the conversion happens? In this case the .com site?0 -
Google Analytics: Okay to change domain?
So, we are a long time user of GA and we're planning a domain change.
Reporting & Analytics | | jmueller0823
Does anyone know if I can 'change the domain' in GA so we don't lose our past data?
Thanks!0 -
Google as referring domain
Hi all, a colleague asked a question, which I could not answer (never even noticed this "problem") 😞 When we are logged into our GA account and go the referring domains section, we find Google. I always thought that these visitors came via Google Image Search, but not all of them do. Most of them come via "/imgres", but some come via "/" (always thought that "/" was the homepage?), "/url" and "//" Maybe I am just stupid, but honestly I could not explain what these strings mean... or how these visitors landed on our site... Can you help me???
Reporting & Analytics | | accessKellyOCG0 -
It appears there's a problem with our connection to your Google Analytics account. Please go to your Settings page to update your connection.
I keep getting this error though I have confirmed I have the correct information. Any recommendations?
Reporting & Analytics | | x3oadmin0 -
Google analytics settings
Hi I have GA installed, whaen I try to use Inpage Analytics, I get this message: We've identified problems in your setup. These may cause problems loading In-Page Analytics. Error: The Website in your settings (http://www.tvorba-logo-firmy.sk) redirects into a different domain. (http://tvorba-logo-firmy.sk). In-Page Analytics currently works on only one domain. Note that www.example.com and example.com are NOT considered to be on the same domain. Also, make sure you're not redirecting from http:// to https:// or vice versa My website is running on wordpress. Thanks for help.
Reporting & Analytics | | info_tipovanie-stavkovanie.com0 -
Google Analytics - multiple counters
Hey there Mozzers! One of our customers wants to seperate one Google Analytics account into multiple accounts. The website is divided in three parts: Main: www.website.nl Sub1: www.website.nl/sub1 Sub2: http://www.website.nl/sub2 And they would like 4 different reports under one account. R1: Total count R2: Website.nl (without Sub 1 & Sub2) R3: Sub1 R4: Sub2 I know multiple counters will get in conflict with each other, so I have to implement some filters. E.g: We can configure a filter for R3 on "astmakids" in URL. My question is: is there a safe way to implement multiple Analytics filters on one website? And how will R3 see visitors that come from the root domain astmafonds.nl? Are they referrals? Thanks a lot in advance!! Partouter
Reporting & Analytics | | Partouter0 -
Google Docs Paranoia
Recently, there has been a lot of great information on SEOmoz about using Google Apps, Docs, etc. However, I suffer from Google paranoia (the fear that Google can see what's going on in my Google products). Is this fear unreasonable? Should I be concerned about using Google Apps, docs, analytics, etc. for SEO data (including keyword position tracking, back link analysis, etc)?
Reporting & Analytics | | Gyi0