My own brand searches stopped appearing in google
-
Hi everyone,
I've never asked a question here before, so go easy on me
I've noticed recently that my site is not showing up for my own brand searches anymore, and that my organic google results are way down. For example, it used to be if you would search for "grouvee kings quest 6" you would either see http://www.grouvee.com/news/kings-quest-6-retro-rerun-playthrough-part-1/63/ or http://www.grouvee.com/games/kings-quest-vi-heir-today-gone-tomorrow/69/ show up first in google. Now they're nowhere to be found.
Here's another example. If you would search for "grouvee mass effect 3" you'd either see http://www.grouvee.com/games/mass-effect-3/75/ or http://www.grouvee.com/news/mass-effect-3-lets-take-the-earth-back/136/ show up first in google. Once again, nowhere to be found.
I could go on with several other examples, but I don't really know what I've done. I 301 redirected 2 pages a few weeks ago because I added a /reviews/ structure to my site and needed to move a couple of pages that used to be under /news/ over to the new section, but those shouldn't have had anything to do with the pages I referenced above. I haven't done any link building really. I submit some of my articles occasionally to places like reddit or n4g, but that's about it.
Anyone have any tips or things I should be looking at?
-
Peter, I think you are missing the point a bit and this is the perfect way to show you the importance of on page SEO: Your Q & A for this shows up on page one #8.
So, the SEO moz Q & A for today is more relevant to the search than your page because your on page is, well, not there. Here is the screen shot on a non personalized Google search.
Best
-
Hey Robert,
Thanks for the advice! I'll get to working on optimizing my pages better for my brand with the title tag. I just assumed the domain name would be enough, but I guess not. It seems pretty crazy that even though my pages aren't necessarily optimized for my brand name that my page doesn't show up anywhere in the search results. None of my pages show up in at least the first 15 results pages for the search "grouvee kings quest 6." Really frustrating.
As for the 301's, the URL changes were: /news/final-fantasy-xiii-2-a-review-for-the-ages/121/  to  /reviews/final-fantasy-xiii-2-a-review-for-the-ages/1/   and
/news/review-dustforce-sweeping-the-nation-by-storm/79/  to  /reviews/review-dustforce-sweeping-the-nation-by-storm/2/
I did the redirects in my VirtualHost config. file that's loaded in by my http.conf file.
Honestly, these pages have the same issue. If you search for "grouvee final fantasy xiii-2 review" or "grouvee dustforce review" you'd never find my URL. I assume these pages have similar issues, but I can't believe they'd just not show up anywhere.
Thanks again for your help!
-
Hello Peter,Â
First, what is happening is happening because you are using your brand name in the search and.....unlike your competitors, you have not optimized the brand name. They have Grouvee in the url, Â page title and H1 and content. They do this by reviewing your review.Â
So, you might want to rethink your title tags: Mass Effect 3 Playstation XBOX | Grouvee or Mass Effect 3 | Grouvee or Grouvee Gamer Reviews, etc. You also want to have an image with Mass Effect 3 and an alt tag that says Scene from Mass Effect three.Personally, most gamers will know what console is usable for each game. So having XBox or Playstation would be driven by how many searches are done for Mass Effect 3 with or without console mention.
As to the 301's you did, what were the original and the resolving urls? So from Grouvee/monkey-mantra to Grouvee/monkey-mantra-news as the format. Did you do the 301 in the .htaccess file?
Lastly, the main competitor who is stealing your thunder has a load of DA, but the PA is 1. If you clean up the on page, you should be able to slap him down a bit. Yes you need more links, but your biggest issue today is that you are using a search term that you have not optimized.....your brand. Time to get cracking.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Analytics (GA4) recommendations for SEO analysis?
Guides on Moz and elsewhere mostly refer to Google Analytics' Universal Analytics (UA). However, UA is being replaced with GA4, and the interface, options, and reporting are very different. Can you recommend a clear, thorough, and effective walkthrough of how to set up useful SEO reports in GA4? Is there a simple tool you recommend that will help connect historical data from UA to GA4 when GA4 is the only option available? If there's no simple tool, what values do you recommend retaining from UA for effective historical reporting? How would you use them? At minimum for reporting, I'd want to show month-to-month changes and year-to-year changes (in percentages and in real numbers) for the following: all site visits all organic visits organic visits as a percentage of all site visits organic visits that led to a specific goal completion organic visits that led to any goal completion Thanks in advance for your help!
Reporting & Analytics | | Kevin_P1 -
Google analytics
hello there, While Adding My website in Google Analytics,It is not Showing India Country in list. What i can do to add My account in it?? Have requested Google, But Got No response.any body can help please . Thanx in advance,
Reporting & Analytics | | iepl5
Falguni0 -
Cross domain tracking Google Analytics
Hi there, Got a question on cross domain tracking: We have a couple of TLD's to serve localized content to our visitors, next to our main .com TLD where our app is running as well in a subdomain. Situation is this: Local sites:
Reporting & Analytics | | jorisbrabants
marketingsite.be
marketingsite.com.br
marketingsite.fr Main site: marketingsite.com
app.marketingsite.com Conversion gets triggered when somebody ends up in app.marketingsite.com/firstuse for example. People can sign up at the local site filling in their email but they end up in app.marketingsite.com/firstuse Reading this article on cross domain tracking I'm getting a bit confused on the setup of the tracking code itself. The sample code provided shows these two lines: ga('require', 'linker'); ga('linker:autoLink', ['maindomain.com','targetdomain.com']); Now the question 🙂 Is it correct when I think that maindomain should be replaced with our local TLD's on every one of those, and that targetdomain is where the conversion happens? In this case the .com site?0 -
Google Analytics Tracking Code Problems
I am having a problem with my Google Analytics tracking codes. The relevant GA tracking codes have been entered into the source code of certain sites I'm running campaigns on, but Google Analytics is still telling me that the tracking code hasn't been installed - yet it has. What could possibly be the problem here? I have checked that these sites don't run off multiple domains, and that the tracking code has been entered in the correct place within the source code - and yet I am still having problems with GA. Any suggestions?
Reporting & Analytics | | WebhouseISP0 -
Massive decrease in search volumes from Keyword planner
The search volumes that I'm getting out of Keyword planner are approximately 10% (some as low as 1%) of the search volumes for the same keywords back in April. Is there something I missed in this time? I'm using the same account, same language and location settings. Anyone have an explanation for this? To be honest these new search volumes sound a lot more plausible to me - I'm just intrigued by what might have happened!
Reporting & Analytics | | a-champ0 -
Google traffic plummeted on Sunday - what can I do?
On Sunday, my google traffic plummeted. I was getting 320 hits a day from Google on my best days - my site is just about to turn 3 months old so I was thrilled with that. On Sunday it was 110 and I think it is getting worse. Edit: Yep, yesterday was 65. Google Webmasters shows the drop today. One day, my impressions were 5,500 and the next just 1,000. Yikes. My traffic is so depressing now after so much hard work. Is this Google Panda? What can I do? I have no idea why this happened. I am getting several quality backlinks a week, sometimes a day.
Reporting & Analytics | | 2bloggers0 -
Google Analytics Custom Filter
Hello, Quick question, when I create a custom filter on a profile that already has data collected will that filter apply to already collected data or will the filter only apply from the day it was created? Am doing a custom exclude IP filter. Much thanks,
Reporting & Analytics | | Unity
Davinia0 -
Regular Expressions in Google Analytics
I want to use the Google Analytics landing page reports to look at the bounce rate of top level pages excluding the homepage. So pages with urls: www.example.com/example Does anyone know a regular expression that will allow me to do this? Just to clarify I do not want to look at the bounce rate of the homepage or any pages deeper than www.example.com/example e.g: www.example.com/example/example www.example.com/example/example/example etc Thanks in advance
Reporting & Analytics | | CPLDistribution0