My own brand searches stopped appearing in google
-
Hi everyone,
I've never asked a question here before, so go easy on me
I've noticed recently that my site is not showing up for my own brand searches anymore, and that my organic google results are way down. For example, it used to be if you would search for "grouvee kings quest 6" you would either see http://www.grouvee.com/news/kings-quest-6-retro-rerun-playthrough-part-1/63/ or http://www.grouvee.com/games/kings-quest-vi-heir-today-gone-tomorrow/69/ show up first in google. Now they're nowhere to be found.
Here's another example. If you would search for "grouvee mass effect 3" you'd either see http://www.grouvee.com/games/mass-effect-3/75/ or http://www.grouvee.com/news/mass-effect-3-lets-take-the-earth-back/136/ show up first in google. Once again, nowhere to be found.
I could go on with several other examples, but I don't really know what I've done. I 301 redirected 2 pages a few weeks ago because I added a /reviews/ structure to my site and needed to move a couple of pages that used to be under /news/ over to the new section, but those shouldn't have had anything to do with the pages I referenced above. I haven't done any link building really. I submit some of my articles occasionally to places like reddit or n4g, but that's about it.
Anyone have any tips or things I should be looking at?
-
Peter, I think you are missing the point a bit and this is the perfect way to show you the importance of on page SEO: Your Q & A for this shows up on page one #8.
So, the SEO moz Q & A for today is more relevant to the search than your page because your on page is, well, not there. Here is the screen shot on a non personalized Google search.
Best
-
Hey Robert,
Thanks for the advice! I'll get to working on optimizing my pages better for my brand with the title tag. I just assumed the domain name would be enough, but I guess not. It seems pretty crazy that even though my pages aren't necessarily optimized for my brand name that my page doesn't show up anywhere in the search results. None of my pages show up in at least the first 15 results pages for the search "grouvee kings quest 6." Really frustrating.
As for the 301's, the URL changes were: /news/final-fantasy-xiii-2-a-review-for-the-ages/121/ to /reviews/final-fantasy-xiii-2-a-review-for-the-ages/1/ and
/news/review-dustforce-sweeping-the-nation-by-storm/79/ to /reviews/review-dustforce-sweeping-the-nation-by-storm/2/
I did the redirects in my VirtualHost config. file that's loaded in by my http.conf file.
Honestly, these pages have the same issue. If you search for "grouvee final fantasy xiii-2 review" or "grouvee dustforce review" you'd never find my URL. I assume these pages have similar issues, but I can't believe they'd just not show up anywhere.
Thanks again for your help!
-
Hello Peter,
First, what is happening is happening because you are using your brand name in the search and.....unlike your competitors, you have not optimized the brand name. They have Grouvee in the url, page title and H1 and content. They do this by reviewing your review.
So, you might want to rethink your title tags: Mass Effect 3 Playstation XBOX | Grouvee or Mass Effect 3 | Grouvee or Grouvee Gamer Reviews, etc. You also want to have an image with Mass Effect 3 and an alt tag that says Scene from Mass Effect three.Personally, most gamers will know what console is usable for each game. So having XBox or Playstation would be driven by how many searches are done for Mass Effect 3 with or without console mention.
As to the 301's you did, what were the original and the resolving urls? So from Grouvee/monkey-mantra to Grouvee/monkey-mantra-news as the format. Did you do the 301 in the .htaccess file?
Lastly, the main competitor who is stealing your thunder has a load of DA, but the PA is 1. If you clean up the on page, you should be able to slap him down a bit. Yes you need more links, but your biggest issue today is that you are using a search term that you have not optimized.....your brand. Time to get cracking.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to interpret search "clicks" in GA?
I am trying to make some sense of the data in the "Landing Pages" report under "Search Engine Optimization" in GA versus the data under the "Landing Pages" report in "Behavior | Site Content". For example, the SEO report says my page http://www.asiantraveltips.com/blog/bangkok-skytrain-bts-mrt-lines/ received 22,000 search impressions in the past 30 days and 900 "clicks" (12.42%). What are these "clicks" when the Content "Landing Pages" report says the same page only got 382 "sessions" in the same period??? What are these "clicks" if not clicks on the search results link that should be reflected in landing page sessions on the corresponding page?
Reporting & Analytics | | Gavin.Atkinson0 -
Most of the goal conversion in Google analytics showing under referral
Hi All, I have already asked this question twice here but issue is not resolved yet. http://moz.com/community/q/all-goal-conversion-in-google-analytics-showing-under-referral http://moz.com/community/q/some-goal-conversion-in-google-analytics-showing-under-referral In Google analytics most of the goal conversion in Google analytics showing under referral from payment gateway sites (Paypal.com & epdq.co.uk). I have applied all the possible solution that suggested by Moz community experts & Google Adwords support team but it is not resolved yet and it is really weird answer to give client that I have applied all possible solution and issue is still not solved. Lastly I am sharing Cross domain tracking code here that I have used on my site. Please check once and let me know if code is correct and If not correct please help me out to correct the code or suggest any other way to fix the issue Cross domain tracking code ======================= <script type="text/javascript">(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
Reporting & Analytics | | Alick300
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('require', 'linker');
ga('linker:autoLink', ['paypal.com', 'payments.epdq.co.uk'], false, true);
ga('create', 'UA-xxxxxx', 'auto', { 'allowLinker': true});
ga('require', 'displayfeatures');
ga('send', 'pageview');</script > I have hide the UID in above code. Thanks0 -
Google News Bug
During today and yesterday we are getting a lot of visits (Over 400) from http://news.google.com the visits are all at the same time and to different pages, the visits are very brief so much so that it pushes our bounce rate up to 69% in GA. Is there anything we can do to stop this? Thank you in advance?
Reporting & Analytics | | Palmbourne0 -
Google Ad referral
I was wondering if someone could decode the jumble of a referral - this is supposedly the referal that led to a click through to my site via a product listing ad. I am trying to figure out how www.nextag.com comes in to the picture as we do not have refurbexperts even listed there? Thanks to anyone who tries/does work it out. http://www.googleadservices.com/pagead/aclk?sa=L&ai=CGXud6DmDU_qeL5THygHpuICwCaTZwMYD_Nvvv0bEwMS50wEIBhAEIOn5-gEoBVCl7P7f-v____8BYMnu8omYpPQSoAHAhIv9A8gBB8gDG6oEJ0_QwcNc5zNun_d7S5KNcMT6uPjjH_mMDkKFFgBCQ6aKICRPJVVa7MAFBYgGAaAGJoAHqPv0ApAHAeASupqdo-ypit0m&ohost=www.google.com&cid=5GhZEzUCSC6x9n2wxOdz3-mrAfSUkvHKPN3wD5yLInnlNil_&sig=AOD64_1D1z1JPYbFP0UnUglJVOfvd25RfA&adurl=http://refurbexperts.com/product/527/HP-LaserJet-P2015-Laser-Printer-RECONDITIONED%3Futm_source%3Dproductlistingads%26utm_medium%3Dadwords%26utm_campaign%3Dadwords&ctype=5&nb=0&res_url=http%3A%2F%2Fwww.nextag.com%2Fhp-p2015-laserjet%2Fproducts-html%3Fnxtg%3D116d0a1c0504-9FFEB16DE52A7E2A&rurl=http%3A%2F%2Fwww.nextag.com%2Fgoto.jsp%3Fp%3D3652%26search%3Dhp%2520p2015%2520laserjet%26t%3Dag%253D1384181795%26crid%3D48271786%26gg_aid%3D20169721025%26gg_site%3D%26gclid%3DCjgKEAjwzIucBRDzjIz9qMOB3TASJABBIwL1LHK7GcAPS6yHGpd9Kq3wsZrcPORAWD8QCWivr4W75PD_BwE&nm=11&nx=43&ny=12&is=700x181&clkt=187
Reporting & Analytics | | henya0 -
Google Tag Assistant for Chrome
I'm using the Google Tag Assistant for Chrome, and I noticed something really weird. No matter what pages I look at, the same two GA tags show up. It's weird. You can see the tag that is "working", and then there are two repeats. For example, when I look at this page, I see the GA tag that is working and then all the remarketing tags. Then I see UA-36732895-1 repeated twice. Anyone have any idea what this is? Thanks!
Reporting & Analytics | | PGD20110 -
How Accurate Is Google Analytics Audience Location
Cioa from Latitude 53.92705600 Longitude -1.38481600 Clients love to know which part of the country there visitors originate adn cant get enough of this type of data:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/country-level_zps41f273a3.jpg But just how innacurate is this data when you consder is getting the data from isp locations put another way if i was sat in darkets deepest hole of Paisley Scotland and my ISP was in London would i be tagged as visitor originating in London? Ta muchly,David0 -
Google Analytics Content Experiments
Has anyone else found that Google Analytics Content Experiments seems to quite quickly favor the best performing variant in an experiment, and then show that variant many times more often than other/s - not split the traffic evenly? What is Google's thinking behind 'optimizing' during an experiment? It seems odd to me.
Reporting & Analytics | | David_ODonnell0 -
High bounce rate from Google Shopping
Hi Mozzers, I'm carrying out some analysis on our eCommerce site and the bounce rate from Google Shopping is well above the site average at 60%. Our shopping feed is submitted to Google every morning so we know that images and prices are up-to-date which would obviously cause a high bounce rate. Any ideas on what might cause this? Is it normal for Google Shopping to produce a high bounce rate? Cheers guys!
Reporting & Analytics | | Confetti_Wedding0