Massive raise and drop in keyword ranking
-
2 weeks ago I had a massive spike in keyword rankings 99 keyword went up.
It was a quite happy week. the week later all keywords that went up dropped down to the same positions before the spike. now I have the same situation. this is the happy week with a very high spike.
Anybody got a clue what is going on ?
-
basically we changed nothing over the past few weeks.
we are doing thing very very clean. just on site optimisation. no stuffing no spamming.
The spike was:
100 keywords UP
100 keywords DOWN
First Spike:
the first spike i guess could be related to a public relations anouncement. but that is just a guess. that was rough 10 days before the first spike.
2nd Spike:
the only thing we did was rolling out 8 further languages to improve our coverage over europe. that happened 8 days ago.
-
I'm sorry but there isn't enough information in your post to make a diagnosis.
Some questions:
What have you been doing? What SEO efforts were you doing? What does your link profile look like? Has anything changed about your website?
Are the ranking results now back to the same before your big rise, or are different people ranking now than before?
Do you have any spammy backlinks that Google may have caught on to, or keyword stuffing/other bad habits?
Were the keywords actually generating traffic for your site when you had the rankings, or were they ranking without delivering traffic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic. Has anyone else seen something like this before? I'm wondering if I should revert. jE7buO6
Reporting & Analytics | | vcj0 -
How drop off works in google analytic for enhance ecommerce?
Hello Guys, I have implemented enhance ecommerce ( i.e. - https://developers.google.com/tag-manager/enhanced-ecommerce ) Now i have query how drops off actually works? Like i visited the my site, then product page then checkout step 1 page after that i close the checkout step 1 page that means checkout step 1 drop off will appear in google analytic? right? John
Reporting & Analytics | | varo0 -
Longevity of robot.txt files on Google rankings
This may be a difficult question to answer without a ton more information, but I'm curious if there's any general thought that could shed some light on the following scenario I've recently heard about and wish to be able to offer some sound advice: An extremely reputable non-profit site with excellent ranking had gone through a re-design and change-over into WordPress. A robots.txt file was used during development on the dev site on the dev server. Two months later it was noticed through GA that traffic was way down to the site. It was then discovered that the robot.txt file hadn't been removed and the new site (same content, same nav) went live with it in place. It was removed and a site index forced. How long might it take for the site to re-appear and regain past standing in the SERPs if rankings have been damaged. What would the expected recovery time be?
Reporting & Analytics | | gfiedel0 -
Non ranking keywords driving traffic !?
Moz Analytics and Google analytics is saying some keywords are driving organic search traffic & hence MA suggesting them as keyword opportunities, yet theres no rank for any of them so how can that be so ? cheers dan
Reporting & Analytics | | Dan-Lawrence0 -
Previously performing page no longer ranking
The best performing page on my website www.danielalexandra.com/personal-training/ has suddenly completely fallen off the google radar and all of my ranking results for keywords have dropped significantly as a result. My domain is only 4/5 months old but was already becoming relatively competitive and generating some interest until this? Any ideas as to why this may have happened?
Reporting & Analytics | | DAlondon0 -
How To Determine ROI For Specific Keywords
I have been looking through our analytics, and nealy all our conversions are from (not provided) keywords. I am trying to find the keywords that are performing best and also to determine the return I am getting from SEO efforts. I have been told the "not provided" keywords are due to people being logged into Google when they browse. However, this doesn't make sense to me. How is it that only the keywords that convert are "not provided"? Can anyone help with this?
Reporting & Analytics | | inhouseseo0 -
Google Shopping & Keyword Tracking
When tracking Google Shopping using the URL builder is it possible to pull through the Keyword used or will analytic do this automatically?
Reporting & Analytics | | TPSUK1 -
Why do I get lots of traffic from a bizarre keyword?
Bit of an odd one but I've been getting a large and steady stream of traffic over the last few months from a very random keyword that according to addwords figures shows "on data". Its our second biggest referring term only beaten by our brand name. We get more traffic from this term than keywords we have invested a lot of time in that show thousands of traffic volume in addwords. When looking at behavioral data its gets odder, a bounce rate of 98.11% time on site 2 seconds and page visits 1.02. So this traffic isn't real traffic and it's not real people. So my questions are, what is it? why do we get this random traffic, has anyone els noticed things like this and is it a problem? I presume it must be something to do with some sort of spam but apart from that i'm stumped. It's just one of those things that has been bugging me so I would appreciate any help. Kind Regards Paul
Reporting & Analytics | | pauldoffman0