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Exact keyword URL or not?
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Hi all,
I have a quick question about the proper use of permalinks.
Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')?
I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")?
I hope this is clear. Thank you for your time and help.
All best,
- Sal
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Thank you for your feedback. It helps.
All best,
- S.
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From my experience targeting the higher traffic term usually captures traffic/rankings for the lower traffic term aswell, since they are both related.
I would go with "shoe" however optimise the content for both shoe & shoes. In addition you would need to build links for both terms, so that you can improve the ranking for both terms.
Hope this helps.
V
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I can help by giving you an example and its actual results.
I hope this helps.
On our site, for a certain word, just like in your case, the page is named let's say www.example.com/real-examples
When you search for "real examples" it is in top 10 but if you search for "real example" then it is not even in top 50.
I still don't think on-page adjustments decide the rankings on themselves as there are more factors involved.
Anyway, I hope this helps you a bit.
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