Looking for Reviews on Ad Matching Company "Vertical Search Works"
-
Hey there,
We got cold called by "Vertical Search Works" - VerticalSearchWorks.com and while it sounds great (low CPC compared to our current PPC stuff) on great networks (DIY, HGTV), no contracts, pause anytime...
But RipOffReport has two bad reviews on them and I have not been able to search out anything else on them online. If anyone has insight before we start working with them, let me know!
Thanks!
-
Have you had any luck with other companies that are selling the same kind of service? It seems to me that reaching out to the companies that they put your ads on and just bypassing VSW would be a better option. I don't know if the pricing would be the same as what VSW offers but at least you would reduce the possibility of being scammed.
-
Hi Fancois, this comment above from (Feb 13) is older. Did you see my above comment from March 16th, 2012?
-
Hi Pashmina,
Was wondering the results of your test. Have recently interacted with VSW and not sure if it's even worth giving it a trial run. Their CPC is much higher than Adwords and I question their contextual targeting ability.
The account manager is nice, but a fast talker. He seems to be more accustomed to dealing with people that know nothing about SEM.
Any feedback you have would be welcomed!
-
That's a bummer, Pashmina!
I hate that argument that some of the advertisers are giving.
"Please spend $1k for a banner ad on our site."Sorry, we didn't get anything from it last time we tried.
"You were expecting CONVERSIONS!? You know, banner ads are really just a branding opportunity..."
Maybe for YOU, buddy...
-
Soooo... we ran our test with Vertical Search Works. Like Kristi's experience, we received traffic but the conversion rate was terrible, and well below par of our other paid advertising campaigns.
While I think their account service people were very nice, I did get into a bit of a healthy discussion (argument) with one of their Sales dudes about the "value" of their service and product.
This guy spent a good 15 minutes trying to convince me that the value shouldn't be measured in just conversions, but also in the 2 million plus impressions the ads received. I shot back and said that aside from lack of conversions which was obviously a driving force for an e-commerce client, site engagement in way of bounce rate, time on site, and page views were also below par. I also said impressions was a weak argument and a point with no merit given the client's goals (MORE SALES). This discussion then devolved into him defending the efficacy of their ad program, with me making funny faces as I listened (which thankfully he could not see).
Look, VSW sales dude: performance of your ads sucked. Plain and simple. I was both a little amused and a little annoyed that this guy was trying to convince me I was wrong.
Anyone care to agree, (laugh with me), or play devil's advocate?
-
Interesting. Okay we're are planning to run a test for one of our clients too. I'll post back in a couple months if we see any results. Thanks for the quick reply.
-
Hi Pashmina,
They were very nice but we didn't receive any conversions for what we spent. We spent about $500 and got some traffic from some high profile sites but nothing happened. I think some of it came from recipes which was not supposed to happen.
We did not have the budget to continue to test further.
-
Kristi, Did you ever go for the program with Vertical Search and how did it turn out?
-
Thanks David
-
Can't tell you about them - but i will say that cpc isn't as important as what type of quality visitor they send ie bounce rate , time on site , conv rate etc
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yellow Pages advertising and ad sources
From experience I've always been telling clients of mine to stay from Yellow Pages advertising. It has been several years now and it seems that Yellow Pages not only offers just priority listings but also SEO and their own version of Adwords it seems. I received a call from a Yellow Pages sales rep today saying they can promise me 50k impression views for $500/month which is a campaign managed by them and they'll even create the ads as well. When I questioned them on their 9 million sources they have for generating these impressions, if these impressions are local or national they mentioned it works like Adsense in a way. I eventually declined their offer and figured I'd do some research. If I were to create an Adwords Display campaign with that kinda of budget and do it locally by my city, Adwords forecasts are no where near that kind of impression count, expanding the campaign out to all of Ontario would be closer but still not quite that high an impression count. I'm assuming YP doesn't have as large of a network compared to Google either which also makes me more doubtful. What I would really like to know is has anyone had any success with YP advertising compared to Adwords recently especially with their high costs for such services? And does anyone know where exactly YP, Google Adwords, Bing Ads get their web partners and sources from? I know there are ad revenue agencies like Metroland that sell their ad sources to such companies and was curious.
Paid Search Marketing | | FPK0 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
Google Giving 404 Errors to Working Pages
We have a problem that just came up out of the blue with Google, in particular Webmaster Tools & our Merchant Center. We're getting a 404 errors for 1000s of pages in both of these applications, but the pages are working just fine. Our shopping campaigns have been hit hard as many of our top products have been suspended from our merchant feed. Webmaster tools is giving us 1000s of 404 errors to product & category pages alike. But every page returning a 404 error is working. We've contacted Google and they mention that they are not getting a 404 error, but their crawler seems to be. Has anyone ever experienced this? What could be causing this? Thanks for any input.
Paid Search Marketing | | paulcorrado30 -
Paid Search Visits Not Showing Up in Google Analytics
Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.
Paid Search Marketing | | danny.wood0 -
I want to try some Google PPC ads on other sites but don't know what i'm doing.
We have seen a massive drop in traffic this year and i am contemplation using banner ads to try to increase sales and also to help with marketing. the problem is i know nothing about doing this. I have used it in the past but to limited success and i was just stabbing in the dark. I have a few questions. Am i better to target keywords related to the product or to the people who may buy my products? Is it better for direct sales or brand awareness? What kind of ROI can i expect if i get it working well? Is it better to pay for the big keywords or pic all the low hanging fruit? Does it work? Should i employ an expert, are they worth it? Any insights into the world of PPc would be a massive help.
Paid Search Marketing | | mark_baird1 -
Trademarked words in in Google Adwords ads - Why do competitors get to use them?
Hi, The keyword I want to use in my ad is trademarked, so they disqualified my ad. The trademark was specifically cited as the reasoning. I tried this across maybe 5 different ads. All disqualified The thing I don't understand is that there are like 10 other advertisers who are actively using this "trademarked" word in their ads. It's not like 1 scooted past Google, there's a ton of advertisers doing it. So how do I get past them or were they grandfathered in or something? FYI... I tried dynamic insert to see if that could my "trademarked" word in the back door, but no luck. Any other ideas? Thanks!
Paid Search Marketing | | marketingcupcake0 -
Does increased adwords traffic boost your search engines rankings?
Does paying for 1cent low quality clicks give you more traffic that can be used to increase your search engine rankings?
Paid Search Marketing | | nutworkweb0 -
Is it really worth it to invest on Facebook Ads?
Hi Guys, I've been wondering if it is really worth it to invest in facebook ads, there have been mixed reviews lately from the positive: http://techcrunch.com/2010/10/02/facebook-bigger-google/ to the more negative: http://www.seobook.com/facebook-vs-google-no-contest/ The industry I am trying to optimize for is gadget related, I've been running some adwords on it but I would want to venture on the social bandwagon which is facebook. Any Ideas? Suggestions? Reactions? Experiences you can share so I can come up with a better decision? Thanks A Bunch!
Paid Search Marketing | | UPform50