Looking for Reviews on Ad Matching Company "Vertical Search Works"
-
Hey there,
We got cold called by "Vertical Search Works" - VerticalSearchWorks.com and while it sounds great (low CPC compared to our current PPC stuff) on great networks (DIY, HGTV), no contracts, pause anytime...
But RipOffReport has two bad reviews on them and I have not been able to search out anything else on them online. If anyone has insight before we start working with them, let me know!
Thanks!
-
Have you had any luck with other companies that are selling the same kind of service? It seems to me that reaching out to the companies that they put your ads on and just bypassing VSW would be a better option. I don't know if the pricing would be the same as what VSW offers but at least you would reduce the possibility of being scammed.
-
Hi Fancois, this comment above from (Feb 13) is older. Did you see my above comment from March 16th, 2012?
-
Hi Pashmina,
Was wondering the results of your test. Have recently interacted with VSW and not sure if it's even worth giving it a trial run. Their CPC is much higher than Adwords and I question their contextual targeting ability.
The account manager is nice, but a fast talker. He seems to be more accustomed to dealing with people that know nothing about SEM.
Any feedback you have would be welcomed!
-
That's a bummer, Pashmina!
I hate that argument that some of the advertisers are giving.
"Please spend $1k for a banner ad on our site."Sorry, we didn't get anything from it last time we tried.
"You were expecting CONVERSIONS!? You know, banner ads are really just a branding opportunity..."
Maybe for YOU, buddy...
-
Soooo... we ran our test with Vertical Search Works. Like Kristi's experience, we received traffic but the conversion rate was terrible, and well below par of our other paid advertising campaigns.
While I think their account service people were very nice, I did get into a bit of a healthy discussion (argument) with one of their Sales dudes about the "value" of their service and product.
This guy spent a good 15 minutes trying to convince me that the value shouldn't be measured in just conversions, but also in the 2 million plus impressions the ads received. I shot back and said that aside from lack of conversions which was obviously a driving force for an e-commerce client, site engagement in way of bounce rate, time on site, and page views were also below par. I also said impressions was a weak argument and a point with no merit given the client's goals (MORE SALES). This discussion then devolved into him defending the efficacy of their ad program, with me making funny faces as I listened (which thankfully he could not see).
Look, VSW sales dude: performance of your ads sucked. Plain and simple. I was both a little amused and a little annoyed that this guy was trying to convince me I was wrong.
Anyone care to agree, (laugh with me), or play devil's advocate?
-
Interesting. Okay we're are planning to run a test for one of our clients too. I'll post back in a couple months if we see any results. Thanks for the quick reply.
-
Hi Pashmina,
They were very nice but we didn't receive any conversions for what we spent. We spent about $500 and got some traffic from some high profile sites but nothing happened. I think some of it came from recipes which was not supposed to happen.
We did not have the budget to continue to test further.
-
Kristi, Did you ever go for the program with Vertical Search and how did it turn out?
-
Thanks David
-
Can't tell you about them - but i will say that cpc isn't as important as what type of quality visitor they send ie bounce rate , time on site , conv rate etc
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads - Subdomain on Sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
Special Characters in Negative Keywords in Ads
Howdy, fellow mozzers, I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA) It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely. I did some tests, it seems that in Google Ads that is not happening. Does anyone have an idea if this is normal behavior? I have never seen this before.
Paid Search Marketing | | DmitriiK0 -
304 "If Modified Header" Triggers Error in Google Ads?
We have a client who is launch some Google Ads campaigns, and they recently asked us to fix 304 "Errors" on their website as per this feedback: "When we inspected the website we came across a number of 304 status errors. In order to get the ads running, we will need all of the website domain status codes converted to 200. “ Of course, all of their website pages return a 200 Status, it's just the HTTP headers that additionally clarify with a 304 Response (not an error). Has anyone else ever run into this issue with Google Ads? IMHO it makes no sense to remove this functionality. Google has even recommended in the past to use this it: https://webmasters.googleblog.com/2008/11/date-with-googlebot-part-ii-http-status.html Thanks for any tips or feedback!
Paid Search Marketing | | mirabile0 -
Adding AdWords Remarketing Pixel to "Partner" Domains?
I have read through the AdWords advertising policies, but there isn't an extremely clear answer to my question: does it break AdWords policy to include a remarketing pixel on a partner website? Example - I own and run 123boats.com, my acquaintance who owns abchotels.com has agreed to put my remarketing pixel on his website, and I plan to show remarketing ads to his website visitors advertising my services at 123boats.com. Is anyone aware of any documentation that explicitly allows or disallows this type of "partner" remarketing tracking?
Paid Search Marketing | | marymerritt0 -
Adwords: Decrease mobile bid for only certain ad groups?
In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?
Paid Search Marketing | | UnderRugSwept0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
Which landing page is used to calculate "Landing Page Experience" of a keyword in Adwords?
In Google Adwords, one ad group can have multiple landing pages, yet keywords are shared. So when I look at the keywords, they use one of the landing pages from ads, but which one? Shall we create separate ad groups and set only one landing page per group to avoid this problem? If this is the way then how come landing page is not a shared property like the keywords in ad groups? I hope someone with enough Google Adwords experience can help me here. Thanks,
Paid Search Marketing | | fguru0 -
Content Network Clicks Not Count as Paid Search
So I've been noticing that the "searches" being recorded in Omniture for my paid search campaigns are closer to the total number of clicks that I get on my "search" campaign. However, when I look at the total number of clicks the discrepancy between the two is high...I'm talking 30 to 40% difference.... So I was thinking that perhaps neither Omniture nor Google Analytics really count clicks coming from the "Content Network" as searches or visits? Would anyone agree to this, or does anyone have any other clever ideas? Thanks!! -Margarita
Paid Search Marketing | | MargaritaS0